At a Glance
- Tasks: Lead influencer strategies for top clients and drive innovative campaigns.
- Company: Join Ogilvy, a global leader in creative marketing and behavioural science.
- Benefits: Enjoy 25 days leave, flexible working, health perks, and a supportive culture.
- Other info: Be part of a diverse team committed to creativity and inclusion.
- Why this job: Shape the future of influencer marketing and make a real impact.
- Qualifications: Proven experience in influencer strategy and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Large FMCG Drinks Portfolio
Department: Influence
Location: London
Contract type: Fixed-Term (12 months)
Full Time/Part time: Full Time
Reporting into: Head Of Influence Strategy
About Ogilvy
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fueled by Behavioural Science. Our world‑class award‑winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madri, Unilever and Mondelēz International. Ogilvy’s influencer marketing practice is the largest globally and the agency also hosts the world’s biggest festival of behavioural science and creativity, Nudgestock – which is now in its 12th year.
The role
We are seeking a visionary and authoritative Influence Strategy Director to own and elevate the strategic direction for some of our largest, most prestigious clients. You are an established industry leader with proven experience operating at a Strategy Director level within an influencer agency or leading influencer strategy in‑house. As a core part of the creative strategy leadership team, you will craft consumer and corporate strategies rooted in culture that earn the right to be seen and talked about. You will act as a strategic partner to our most senior clients, helping them navigate the complex intersection of paid, earned, and owned influence. Beyond client ownership, you will be a growth driver for the agency, playing a pivotal role in significant new business pitches and helping to secure new client wins. You will act as a collaborator with Account and Creative leads to ensure the positive direction of all client activity. Furthermore, as a leader within the department, you will help to design ways of working, empower team autonomy, and take a hands‑on approach to mentoring and line‑managing our talented junior and mid-level strategists.
The Skillset
- Defining the problem: Masterminding strategic direction and cross‑discipline integration. Challenges foundational assumptions and leads across disciplines so the entire picture makes sense. Helps senior clients formulate better briefs, tasks, and define the true nature of their business problems.
- Insight Creation: Finding, filtering, and rethinking data to inspire categories. Expert at identifying the right tensions and cultural truths; distils complex information into simple, motivating insights for influence strategy.
- Setting the Path: Giving inspiration, clarity & confidence. Shapes and sells innovative influencer strategies that address complex brand and business KPIs.
- Ideation: Helping creative & other disciplines come up with better ideas, faster. Acts as an idea originator outside of main briefs, proactively seeking to develop new ideas and proactive models.
- Prototyping and Storytelling: Defining, communicating & selling the idea. Pioneers new ways of framing and selling an idea, consistently using compelling narratives and soundbites.
- Manifesting the Work: Crafting the experience journey and delivery detail. Influences senior clients into experimenting with new influencer channels, formats, content, and technology.
- Measurement and Effectiveness: Proving value and setting industry standards. Showcases recognised expertise linked to proving the value of influencer ideas to major organizations.
- Team Leadership & Development: Cultivating a high‑performing strategy team. Line manages, mentors, and develops a team of junior and mid-level strategists, championing a culture of continuous learning.
How we help you Thrive
- 25 days annual leave + 1 Volunteer Day
- Bupa Healthcare
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core working hours: 10am – 4pm
- A 1.5:1 Matching Pension Structure
- Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us. We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy.
Influence Strategy Director employer: Ogilvy Social.Lab
Ogilvy UK is an exceptional employer, offering a dynamic work environment in the heart of London where creativity and collaboration thrive. With a commitment to employee growth, Ogilvy provides extensive benefits including flexible working hours, comprehensive healthcare, and a culture that champions diversity and inclusion. As part of a world-renowned agency, you will have the opportunity to lead innovative strategies for prestigious clients while mentoring the next generation of talent in the influencer marketing space.
