Account Director - Consumer PR

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.

About Ogilvy: Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. The agency specializes in bringing together advertising, customer experience marketing, PR, influence and consulting, all fueled by Behavioral Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury’s, Lloyds Banking Group, Madrid, Unilever and Mondelēz International. Ogilvy’s influencer marketing practice is the largest globally and the agency also hosts the world’s biggest festival of behavioral science and creativity, Nudgestock – which is now in its 12th year.

The Role: As Account Director, you’ll champion "earned first" thinking to create impactful, culturally relevant consumer PR campaigns. You’ll lead a team, build strong client relationships, and drive innovative strategies that generate buzz and deliver measurable results. This role is fun and energetic, offering great opportunities to learn and develop with a variety of complex but rewarding clients. You will be responsible for fostering a positive and collaborative work environment within the account management team, encouraging open communication and constructive feedback. You will manage relationships with third-party vendors, to ensure the agency delivers high-quality work that meets client expectations. You will also act as a liaison between the client and the agency’s internal teams, providing clear communication and direction to ensure all parties are aligned on project goals and timelines. You can see opportunity in risk and you’re not afraid to be brave and challenge your clients to want to achieve a better result for all.

Key Responsibilities:

• Inspire & Lead: Mentor a team to develop and execute breakthrough, "earned first" PR & Influence campaigns.
• Client Partnership: Build trusted advisor relationships with clients, understanding their business and anticipating their needs. Guide them across media and social communications.
• Creative Strategy: Collaborate with creative teams to develop compelling narratives and assets that resonate with target audiences.
• Data-Driven Optimization: Monitor campaign performance, leveraging data and analytics to optimize results and demonstrate ROI.
• Innovation & Trends: Stay ahead of industry trends, identifying new opportunities and approaches to enhance campaign effectiveness.
• Budget Management: Manage client budgets effectively, ensuring campaigns are delivered on time and within budget.
• New Business: Support new business efforts, participating in pitches and developing compelling proposals.
• Crisis Management: Develop and implement crisis management plans to protect client reputation.
• Inclusivity: Champion inclusiveness, diversity, and equity in all aspects of work.

Requirements:

• Extensive experience in consumer PR and influence, with a proven track record of driving successful campaigns.
• Share and use media knowledge to guide clients on what you believe is the best for their brand.
• Deep understanding of consumer behavior and ability to develop creative strategies that resonate with target audiences.
• Demonstrated ability to think "earned first" and create campaigns that generate organic buzz.
• Strong leadership, communication, and interpersonal skills.
• Excellent project management skills, with the ability to manage multiple projects simultaneously.
• Data-driven mindset and analytical skills.
• Knowledge of industry trends and best practices.
• Experience in crisis management.
• Champion inclusiveness, diversity, and equity in all aspects of work.

How we help you Thrive:

• 25 days annual leave + 1 Volunteer Day
• Enhanced Maternity, Adoption and Shared Parental Leave
• Flexible Working Model with core working hours: 10am – 4pm
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and wellbeing incentives and activities throughout the year
• Season Ticket Loan and Cycle to Work Scheme
• Life Assurance

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity. Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.