At a Glance
- Tasks: Lead fan engagement and partnership activation for top sports brands.
- Company: Join Ogilvy, a global leader in creative excellence and innovation.
- Benefits: Enjoy 25 days leave, flexible working, and wellness perks.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make an impact in the exciting world of sports marketing.
- Qualifications: Experience in fan engagement and multi-channel marketing required.
The predicted salary is between 36000 - 60000 £ per year.
Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded. It builds on that legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating across over 120 offices in nearly 90 countries.
Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients since 1948. Ogilvy UK brings together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class creative campaigns deliver solutions for clients including Molson Coors, Valeo Foods UK, Argos, Mondelēz International, Unilever, TK Maxx and Pernod Ricard.
The Role: We’re looking for an Account Director to join our Fan Engagement team. We fuel fandom to drive business impact for our clients. For Rights Holders, Leagues and Teams, we help them understand, grow, engage and monetise their fans. For Brands, we help them reach and engage fans through partnership activation that turns fans into consumers.
Key Responsibilities:
- Work across our motorsport accounts – including fan engagement and partnership activation.
- Strong understanding of and experience working with Rights Holders and Brand Partnerships in Sports.
- Strategically minded, willing to invest time in understanding our client’s business and to get hands-on in solving their challenges.
- Coordinate and guide an integrated Ogilvy team to deliver clever thinking and effective creative solutions.
- Earn the client’s trust quickly, becoming the go-to for all things on projects.
- Thrive in a fast-paced environment, comfortable with unpredictability, navigating and managing change.
- Support fan engagement across the fragmented media landscape.
- Strength in direct-to-fan engagement, including relationship management and monetisation of fandom.
- Develop and implement CRM strategies, leveraging first-party data to enhance fan experiences and drive business results.
Requirements:
- Experience working in a multi-discipline agency team.
- Specialism in customer/fan engagement, including acquisition, in-life and retention.
- Be an omni-channel thinker.
- Experienced selling and delivering digital comms, content and experiences.
- High standards and hold the team accountable.
- Obsess over the detail and anticipate and manage change.
- Personable and a strong communicator to influence client and team decisions.
- Ability and appetite to help grow the account.
- Love what you do and be a good, fun person to work with.
How we help you Thrive:
- 25 days annual leave + 1 Volunteer Day
- Enhanced Maternity, Adoption and Shared Parental Leave
- Flexible Working Model with core hours 10am – 4pm
- Wellbeing and Health: Up to £25 per month towards fitness and wellbeing programs, Unmind membership, LifeWorks tool, and annual eye tests, development budgets and wellbeing incentives
- Season Ticket Loan and Cycle to Work Scheme
- Life Assurance
Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination. We are committed to fostering a culture of respect where everyone belongs and has equal opportunities to progress in their careers.
Equal Opportunity and Inclusion: Ogilvy prides itself on being an inclusive employer. We welcome all applications regardless of race, color, religion or belief, gender, gender identity, age, national origin, marital status, sexual orientation, or disability.
Account Director employer: Ogilvy India
Ogilvy is an exceptional employer, offering a dynamic work culture that thrives on creativity and collaboration in the heart of London. With a commitment to employee growth, Ogilvy provides extensive benefits including flexible working hours, wellness programmes, and opportunities to work with some of the biggest names in sports and brands. Join us to be part of a team that not only values your contributions but also empowers you to drive impactful fan engagement strategies in a fast-paced environment.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and how they engage fans. This will help you tailor your responses and show that you’re genuinely interested in being part of the Ogilvy team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Account Director. Highlight your skills in fan engagement and partnership activation, and don’t forget to share examples of how you’ve tackled challenges in fast-paced environments.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Ogilvy. Don’t hesitate to follow up after applying; a little persistence can go a long way!
We think you need these skills to ace Account Director
Some tips for your application 🫡
Show Your Passion for Fandom:When writing your application, let your enthusiasm for fan engagement shine through. We want to see how you connect with sports and fandom, so share your experiences and insights that demonstrate your understanding of the business of sport.
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Director role. Highlight relevant experience in managing client relationships and delivering multi-channel campaigns, as this is key to what we do at Ogilvy.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on showcasing your skills and achievements that align with the role's requirements.
Apply Through Our Website:We encourage you to submit your application directly through our website. This ensures it reaches us quickly and allows you to explore more about Ogilvy and our culture while you're at it!
How to prepare for a job interview at Ogilvy India
✨Know Your Stuff
Before the interview, dive deep into Ogilvy's work, especially in fan engagement and sports partnerships. Familiarise yourself with their major clients and campaigns. This will not only show your genuine interest but also help you speak confidently about how your experience aligns with their needs.
✨Showcase Your Strategic Mindset
Be prepared to discuss specific examples of how you've successfully engaged fans or managed brand partnerships in the past. Highlight your strategic thinking and problem-solving skills, especially in fast-paced environments. This is crucial for the Account Director role, so have those stories ready!
✨Emphasise Relationship Management
Since this role involves a lot of client interaction, demonstrate your ability to build and maintain strong relationships. Share instances where you've earned client trust or navigated challenging situations. Being personable and a strong communicator will set you apart.
✨Be Ready for the Unexpected
Given the unpredictable nature of sports and fan engagement, prepare to discuss how you've handled change and uncertainty in previous roles. Show that you're adaptable and can make smart decisions on the fly. This will reassure them that you can thrive in their dynamic environment.
