At a Glance
- Tasks: Shape strategic visions for global healthcare brands and transform complex data into inspiring narratives.
- Company: Join Ogilvy, a leading creative agency that values innovation and collaboration.
- Benefits: Empowering culture, professional growth opportunities, and a commitment to diversity and inclusion.
- Other info: Dynamic team environment with a focus on creativity and personal development.
- Why this job: Make a real impact in health communications while working with top-tier creatives and experts.
- Qualifications: Experience in brand strategy or communications, with a passion for health and science.
The predicted salary is between 63000 - 77000 £ per year.
About Ogilvy
Ogilvy, part of WPP, was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.
Ogilvy Health UK is made up of healthcare communication specialists across the disciplines of medical education and communications; brain sciences; brand promotion; digital and social; strategic planning; public relations; and creative/design. We believe we are like no other: we blaze new trails; we encourage a culture of creativity and innovation; we challenge, and we change; and we recognise and reward our team.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
The Role
As a Planner in Brand & Communications Strategy within Ogilvy Health, you will play a central role in shaping the strategic vision for leading global client accounts across Consumer Health / OTC and Prescription / Pharma. You will partner with multidisciplinary teams, client leads, and world-class creatives to transform complex clinical data, scientific insights, and market trends into clear, inspiring brand strategies and creative briefs.
Key Responsibilities
- Brand & Comms Strategy: Develop global brand frameworks, messaging architectures, and channel strategies targeted at Healthcare Professionals (pharmacists, dentists, oncologists, specialists) and consumers.
- Translating Science into Creative Narratives: Mine clinical trials, mode-of-action data, and medical literature to uncover compelling strategic "nuggets" that fuel creative work.
- Competitive & White Space Mapping: Analyze market dynamics and competitive landscapes to uncover strategic white space—especially in mature categories where product claims are highly competitive.
- Creative Briefing & Partnership: Write sharp, inspiring briefs and spar constructively with Creative Directors and teams to ensure strategy leads to work that changes behaviour.
- Humanizing Health: Connect rigorous science with human empathy, creating communications that resonate with real-world decision-making for doctors, pharmacists, and patients.
What We’re Looking For
Experience & Background
- Experience in brand, communications, or creative strategy within an agency environment (Consumer Health, OTC, Pharma, MedComms, B2B, or general Advertising).
- Exposure to global brand-building frameworks or medical strategy/comms planning.
- Experience or strong interest in either: Consumer Health / OTC: Driving expert/pharmacist recommendation strategies and global brand architecture. Prescription / Rx: Crafting messaging strategies around specialized data, clinical trials, and unique modes of action.
Skills & Mindset
- Scientific Curiosity: A genuine interest in health and science, with the drive to immerse yourself in medical literature and complex subject matter.
- Critical Thinking: Strong reasoning and synthesis skills. While we embrace modern AI tools for research efficiency, we rely on your critical thinking to drive strategic clarity and original insights.
- Lateral Thinking: Proactive and inquisitive—able to anticipate challenges and see "around the corner" for our clients.
- Creative Judgment & Briefing: Appreciation for creative strategy (knowledge of APG frameworks is a plus) and the confidence to collaborate closely with creative teams.
- Strong Communication: Persuasive, articulate, and skilled at workshop facilitation and client presentation.
How We’ll Support You
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.
Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they’re here, for them to want to stay with us, grow their career, and to feel they belong with us. We are an equal opportunity employer and we’re committed to creating an inclusive, welcoming environment for everyone who wants to work at Ogilvy. For us, diversity, equity and inclusion is integrated into everything that we do. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ethnic, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, have no bearing on our hiring decisions, but we encourage everyone to feel free to express their true selves in an environment we are consistently striving to make as inclusive as possible. We aim to facilitate an accessible and positive application experience for all candidates. If you require any adjustments from us to support you through the process or expect to require any adjustments to working conditions to be able to best perform in the role, please let us know. We are happy to consider all reasonable adjustments. If you live with a disability and you would like to take advantage of our offer of a guaranteed interview under the Disability Confident Scheme, please ensure you fill out our voluntary Equal Opportunities Questionnaire when applying.
Brand Strategist - Health in London employer: Ogilvy Health
Ogilvy Health UK is an exceptional employer that fosters a culture of creativity, innovation, and inclusivity, making it a prime choice for professionals in the healthcare communications field. With a commitment to employee growth and a supportive environment, Ogilvy empowers its team members to explore new ideas and develop their careers while working alongside industry experts. Located in the vibrant UK market, Ogilvy offers unique opportunities to engage with leading global clients and make a meaningful impact in health communications.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Strategist - Health in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ogilvy Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ogilvy Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ogilvy Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ogilvy Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Strategist - Health in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ogilvy Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ogilvy Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ogilvy Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ogilvy Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ogilvy Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ogilvy Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
