Influence Manager (Global Beverage Client) in London

About Ogilvy

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities.

Department: PR & Influence

Location: London

Reporting into: Account Director / Business Director

About Ogilvy UK

Ogilvy UK has been creating iconic ideas that deliver impact at scale for clients ever since David Ogilvy founded the company in 1948. Ogilvy UK specialises in bringing together brand advertising, customer experience marketing, PR, influence and consulting, all fuelled by Behavioural Science. Our world-class award-winning creative campaigns deliver solutions for clients including Sainsbury's, Argos, Mondelēz International, Unilever, TKMaxx and Pernod Ricard. In 2023, Ogilvy UK celebrated their 75th anniversary and was the most awarded agency in Europe. Ogilvy is home to the largest influencer marketing practice globally, and hosts the world's biggest festival of behavioural science and creativity, Nudgestock – now in its 12th year.

The Role

As an Influence Manager at our agency, you will be an essential part of our influencer proposition, covering the full range of influencer work. At Ogilvy, our influence team are trained and treated as specialists and play a critical role in contributing to the influencer strategy and creative output, recommending objectives, targets, action plans, calendar, and budgets. Your strategic thinking and creativity will help develop best-in‐class ongoing influencer programs for our diverse range of clients, integrating them into the overall strategy for owned, earned, and paid channels.

We work with some of the biggest brands in the world and pride ourselves on our high standards and award-winning work. We are part of the PR, Influence and Social Agency and we work in hybrid teams across clients which helps our specialists have a deep understanding of the earned media approach which benefits our creative strategy and client results.

In this role, you will be responsible for the day-to-day running of influencer campaigns, from identification, vetting, negotiation and implementation to overseeing and reporting. You will work collaboratively with media, PR, social, brand activation, digital, and all other stakeholders – internal and external, to deliver exceptional campaigns for our clients. As part of any role in our team your responsibilities will include managing the influencer database, ensuring it is up-to-date, and staying up-to-date with cultural/social trends and customers' views and attitudes.

We are looking for a self‐motivated, action‐oriented, and ambitious individual with a positive "can‐do" attitude who really understands the landscape and the power and flexibility of influencer campaigns and activations to achieve brand objectives. You will have a keen interest in all things social and be an avid follower of relevant news and trends. You will also have experience in building consistently productive relationships and strong stakeholder management skills. In addition, you should have proven experience in integrating digital and social media into campaign activity.

Key Responsibilities

• To work with the Head of Influence and an Influence Executive to develop the client portfolio to increase their market share with the influencer strategy.
• The role involves leading the influencer plan across brands and working with the integrated Ogilvy team to support all brand activity.
• Actively contribute to the Influencer strategy by recommending objectives, targets, action plans, calendars, and budgets.
• Align and collaborate with media, PR, social, brand activation, digital, and all other stakeholders, internal and external, to deliver best‐in‐class campaigns for our clients.
• Identify and nurture client‐appropriate talent opportunities and relationships to help deliver the influencer program for clients.
• Manage the day‐to‐day running of influencer campaigns, from identification and implementation to overseeing and reporting.
• Maintain and build successful client relationships, selling in ideas and content streams in quick turnaround and high‐pressure situations.
• Present creative and sell content solutions to internal stakeholders and new and existing clients.
• Building client trust and relationships to deliver great results and continue to increase the influence portfolio of brands.
• Manage influencer posting across the year, ensuring regulations are met, brand sentiment is high and influencers are brand advocates delivering great work.
• Develop the campaigns.

General Responsibilities

• Manage the influencer database and ensure it is up-to-date.
• Stay up-to-date with cultural/social trends and customers' views and attitudes.
• Assist in the development and participation in promoting our influencer offering across the business.
• Support additional projects as required, such as new business pitches, market reviews, and competitive trends.
• A passion for influencer marketing with a minimum of two years' experience in the field.
• Self‐motivated, action‐oriented, and ambitious with a positive "can‐do" attitude.
• A keen interest in all things social and an avid follower of relevant news and trends.

Requirements

• Experience in working in a regulated category.
• Experience in culture driving campaigns.
• Strong understanding of influencer marketing trends and social media platforms.
• Excellent communication, project management, and organisational skills.
• Experience in a fast‐paced agency environment.
• Demonstrated experience in building consistently productive relationships.
• The ability to remain optimistic under pressure.
• Strong experience in key stakeholder management.
• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
• Proven experience of integrating digital and social media in campaign activity.

How we help you Thrive

• 25 days annual leave + 1 Volunteer Day.
• Enhanced Maternity, Adoption and Shared Parental Leave.
• Flexible Working Model with core working hours: 10am – 4pm.
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year.
• Season Ticket Loan and Cycle to Work Scheme.
• Life Assurance.

Our ambition is to attract the very best diverse talent to Ogilvy, and to be the employer of choice in the UK. We want everyone to feel welcome when they join us, and once they're here, for them to want to stay with us, grow their career, and to feel they belong with us.

We are an equal opportunity employer and we're committed to creating an inclusive, welcoming environment for anyone who wants to work at Ogilvy. We believe that for creativity to flourish, everything about how we work must have diversity at its core. Your race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability, or veteran status have no bearing on our hiring decisions. If you have a disability or special need that requires accommodation, please let us know and we will do everything we can to accommodate.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game‐changing ideas across culture and business through collaboration, integrity, and a celebration of self‐expression. We believe in building powerful teams with purpose - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.