At a Glance
- Tasks: Lead creative marketing strategies and manage impactful campaigns for the SOHO Coffee brand.
- Company: Join a dynamic team at SOHO Coffee, known for its vibrant culture and innovative approach.
- Benefits: Enjoy competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborate with diverse teams and make a real impact on brand positioning.
- Why this job: Shape memorable customer experiences and drive brand success in a fast-paced environment.
- Qualifications: 5+ years in marketing, preferably in foodservice or retail, with strong leadership skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Cheltenham (min. 3 days a week)
Reporting to: Director of Food and Marketing
Contract Type: Full Time
Role Purpose: To lead the marketing function, delivering creative, cohesive, and impactful marketing across all channels. The gatekeeper of the SOHO Coffee brand, shaping and evolving it to create memorable experiences for our customers across every touchpoint, whilst ensuring all departments stay true to the brand identity. Use data and insights to commercially drive campaigns and marketing initiatives that connect with our audience, strengthen the brand, and drive business growth.
The Marketing Manager leads and develops the marketing function with the planning, execution, and optimisation of marketing strategies to drive brand awareness, customer engagement, and therefore growing sales. This role oversees multi-channel campaigns, manages key marketing projects, and collaborates closely with sales, product, and leadership teams to ensure consistent brand positioning and effective market penetration.
- Brand & Creative: Gatekeeper for the SOHO brand, ensuring consistency across all channels and touchpoints. Guide creative direction and develop creative briefs for campaigns and content. Accountable for content creation on websites, POS, socials, and other marketing materials. Manage relationships with external agencies and partners, ensuring deliverables align with brand standards, campaign objectives, and timelines.
- Team Leadership & Management: Lead, manage, and develop a high performing marketing team.
- Strategy & Planning: Develop overall marketing plan and campaign strategy. Conduct market research and gather customer insights to inform strategy. Monitor and evaluate marketing performance and optimise initiatives accordingly.
- Campaign & Project Management: Plan, manage, and execute marketing campaigns across all channels. Oversee projects to ensure timely delivery and alignment with brand standards. Contribute to product development with marketing insights and customer feedback.
- Loyalty & Charity Programs: Own and manage the loyalty program, ensuring it drives customer engagement and retention.
- Analysis & Budget: Track and analyse the effectiveness of marketing initiatives. Manage the marketing budget and allocate resources effectively.
- Stakeholder Collaboration: Act as the main point of contact for senior leadership on marketing matters. Collaborate with operations, product, finance, and other functions to align marketing with overall business strategy.
Required Qualifications and Experience:
- Minimum 5 years’ experience in marketing, ideally within a restaurant group, retail or foodservice environment.
- Customer experience knowledge.
- Crisis management and brand reputation handling.
- Experience managing multi-site operations and distributor relationships.
Skills and Competencies:
- Clear communication and strong collaboration skills.
- Strategic & commercial thinking, with experience managing budgets.
- Strong sense of brand positioning and storytelling.
- Ability to guide creative direction across multiple campaigns simultaneously.
- Ensures consistent messaging across all channels.
- Balancing creativity with commercial impact.
- Broad knowledge of & experience in Social media marketing, Paid advertising (PPC, display), Email marketing, Content strategy as well as a strong understanding of how to build a multi-channel marketing mix.
- Willingness and ability to test, learn and pivot quickly.
- Proactive and solutions-focused mindset.
- Stores and customers first mentality.
Marketing Manager - Brand in Cheltenham employer: OFFICE
As a Maintenance Technician with us, you'll enjoy a supportive work culture that prioritises safety and operational excellence across the Southwest region. We offer competitive benefits including a company van, fuel card, and generous holiday allowance, alongside opportunities for personal growth and development in a dynamic retail environment. Join our team and contribute to creating a welcoming atmosphere for both customers and colleagues while enjoying the flexibility of independent work.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - Brand in Cheltenham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for OFFICE and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like OFFICE are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with OFFICE on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at OFFICE. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager - Brand in Cheltenham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit OFFICE. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of OFFICE:Show us that you’ve done your homework! In your application, briefly mention what you admire about OFFICE’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at OFFICE
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at OFFICE will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At OFFICE, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
