Social Media Assistant

Job Description

Support the day-to-day delivery of OFFICE and OFFSPRING's social media presence across platforms including Instagram, TikTok, Facebook, Pinterest and X. Help create engaging, on-brand content, manage community interactions, and support the wider marketing team in growing brand awareness, engagement and traffic through social channels. This is a hands-on role suited to someone with a genuine passion for fashion, footwear and social trends, who is confident creating content and wants to build a career in social media marketing within retail.

What we are offering you

• Support the planning, filming and editing of short-form video content (Reels, TikToks, Stories) showcasing new product, trends and in-store activity.
• Assist with organising and shooting content, including product, lifestyle and behind-the-scenes shoots.
• Write engaging, on-brand captions and copy for organic social posts.
• Help maintain a content calendar across all channels, ensuring posts are scheduled in line with trade priorities and campaign launches.
• Source and edit imagery/video using tools such as Canva, CapCut or Adobe Creative Suite.
• Monitor and respond to comments, messages and mentions across social channels in a timely, on-brand manner.
• Flag customer service issues raised via social to the relevant team and follow up to ensure resolution.
• Build relationships with followers and engage with relevant brand, customer and community content.
• Escalate any negative sentiment, PR-sensitive comments or safeguarding concerns to the Social Media Manager promptly.
• Keep across social media trends, platform updates and competitor activity, feeding ideas back to the team.
• Identify trending sounds, formats and hashtags relevant to OFFICE and OFFSPRING's audience.
• Support influencer and creator outreach, including gifting, product sends and tracking content delivered.
• Support the Social Media Manager in pulling together weekly and monthly performance reports across channels.
• Track key metrics including engagement, follower growth, reach and click-throughs to site.
• Help identify top-performing content and share learnings with the wider marketing team.
• Work closely with the Buying, Design and Ecommerce teams to align social content with product launches and promotions.
• Support in-store teams with social content requests, including store openings and events.
• Liaise with the wider Digital Marketing team to ensure organic and paid social activity are aligned., What we are looking for,
• Some experience creating content for social media, either professionally, through a placement, or via a strong personal/freelance portfolio.
• Confident and comfortable appearing on camera, or directing others to do so.
• Strong understanding of Instagram, TikTok and other key social platforms, including current features and best practice.
• Basic video editing skills (e.g. CapCut, Adobe Premiere Rush, InShot) and design skills (e.g. Canva).
• Excellent written communication skills with a good eye for tone of voice and brand consistency.
• Highly organised, with the ability to manage multiple content pieces and deadlines at once.
• A genuine interest in fashion, footwear and pop culture/social trends.
• Experience with scheduling tools (e.g. Sprout Social, Later, Meta Business Suite) is desirable but not essential.

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