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- Tasks: Create and execute personalised multi-channel campaigns to enhance customer retention.
- Company: Join a fast-growing digital marketing agency redefining CRM in the iGaming space.
- Benefits: Enjoy hybrid working, free gym membership, private healthcare, and an annual bonus scheme.
- Why this job: Be part of a dynamic team focused on innovative marketing strategies in the gaming industry.
- Qualifications: At least one year of CRM or digital marketing experience is required.
- Other info: Opportunity for clear career growth and development in a performance-first culture.
The predicted salary is between 28800 - 48000 £ per year.
Location: Watford (Hybrid – 2 days WFH) | Moving to Camden in August (Hybrid – 1 day WFH)
Industry: Digital Marketing | iGaming | Gambling
Our client is a fast-growing, data-driven digital marketing agency that partners with top online gaming brands to deliver high-impact customer engagement and retention strategies. With a talented team, industry-leading tools, and a performance-first culture, they’re redefining CRM in the iGaming space—and they’re looking for a driven CRM Executive to join them.
As CRM Executive, you’ll be at the centre of the customer retention strategy, creating and executing personalised multi-channel campaigns across email, SMS, and push notifications. Your mission will be to enhance the player journey, improve engagement, and increase lifetime value through data-led, creative marketing.
This is a fantastic opportunity for someone with at least one year of CRM or digital marketing experience—ideally within the gambling, gaming, or betting sector—who is ready to take their skills to the next level.
- Plan and execute multi-channel marketing campaigns focused on retention and reactivation
- Optimise the customer lifecycle using insights and data-driven strategies
- Collaborate with internal teams to deliver compelling, on-brand content and assets
- Track and analyse CRM performance, identifying areas for improvement
- Use CRM tools and automation platforms to streamline and enhance campaign effectiveness
- Conduct A/B testing to continuously refine and improve campaign performance
At least one year of CRM or digital marketing experience
Strong understanding of customer lifecycle marketing and multi-channel campaign planning
Hands-on experience with CRM systems and data analysis
Clear career growth and development path
Hybrid working model
Free gym membership
Private healthcare and dental cover
Annual bonus scheme and stock options
Free on-site parking or a short 5-minute walk from Watford Junction
This is an exciting opportunity for a CRM professional who wants to play a key role in a growing, forward-thinking marketing team. If you’re passionate about CRM, performance marketing, and the gaming industry, we’d love to hear from you.
Senior CRM Executive - homeworking/hybrid employer: Office Collective
Contact Detail:
Office Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive - homeworking/hybrid
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and digital marketing, especially within the iGaming sector. This knowledge will not only help you stand out during interviews but also demonstrate your genuine interest in the industry.
✨Tip Number 2
Network with professionals in the digital marketing and iGaming fields. Attend relevant webinars or local meetups to connect with others who can provide insights or even refer you to opportunities at companies like ours.
✨Tip Number 3
Showcase your hands-on experience with CRM tools by discussing specific campaigns you've worked on. Be prepared to share metrics that highlight your impact on customer engagement and retention.
✨Tip Number 4
Prepare for potential interview questions by thinking about how you would approach multi-channel campaign planning. Consider examples from your past experience where you successfully optimised customer journeys using data-driven strategies.
We think you need these skills to ace Senior CRM Executive - homeworking/hybrid
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM and digital marketing, especially within the gambling or gaming sectors. Use specific examples of campaigns you've worked on and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and the gaming industry. Mention why you are excited about this role and how your skills align with the company's mission to enhance customer engagement.
Showcase Data-Driven Achievements: In your application, emphasise your experience with data analysis and how you've used insights to optimise marketing campaigns. Include metrics or KPIs that demonstrate your impact on customer retention and engagement.
Highlight Collaboration Skills: Since the role involves working with internal teams, mention any collaborative projects you've been part of. Describe how you contributed to creating compelling content and assets for multi-channel campaigns.
How to prepare for a job interview at Office Collective
✨Showcase Your CRM Knowledge
Make sure to highlight your understanding of customer lifecycle marketing and multi-channel campaign planning. Be prepared to discuss specific examples from your previous experience that demonstrate your ability to create and execute effective campaigns.
✨Demonstrate Data-Driven Decision Making
Since the role involves optimising customer engagement through data, be ready to talk about how you've used data analysis in past roles. Discuss any tools or platforms you’ve worked with and how they helped improve campaign performance.
✨Prepare for A/B Testing Discussions
A/B testing is crucial in refining campaigns, so come equipped with examples of tests you've conducted. Explain your approach to testing, what you learned, and how it impacted your strategies.
✨Emphasise Collaboration Skills
This role requires working closely with internal teams, so be sure to share experiences where you collaborated effectively. Highlight how you contributed to creating compelling content and assets that aligned with brand goals.
