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- Tasks: Create and execute personalised multi-channel campaigns to enhance customer retention.
- Company: Join a fast-growing digital marketing agency in the iGaming sector.
- Benefits: Enjoy hybrid work, free gym membership, private healthcare, and daily meals from an in-house chef.
- Why this job: Be part of a dynamic team redefining CRM in the gaming industry with clear career growth.
- Qualifications: At least one year of CRM or digital marketing experience, preferably in iGaming.
- Other info: Exciting opportunity for proactive individuals passionate about performance marketing.
The predicted salary is between 30000 - 42000 £ per year.
Location: Watford (Hybrid – 2 days WFH) | Moving to Camden in August (Hybrid – 1 day WFH)
Industry: Digital Marketing | iGaming | Gambling
Our client is a fast-growing, data-driven digital marketing agency that partners with top online gaming brands to deliver high-impact customer engagement and retention strategies. With a talented team, industry-leading tools, and a performance-first culture, they’re redefining CRM in the iGaming space—and they’re looking for a driven CRM Executive to join them.
The Role
As CRM Executive, you’ll be at the centre of the customer retention strategy, creating and executing personalised multi-channel campaigns across email, SMS, and push notifications. Your mission will be to enhance the player journey, improve engagement, and increase lifetime value through data-led, creative marketing. This is a fantastic opportunity for someone with at least one year of CRM or digital marketing experience—ideally within the gambling, gaming, or betting sector—who is ready to take their skills to the next level.
Key Responsibilities
- Plan and execute multi-channel marketing campaigns focused on retention and reactivation
- Optimise the customer lifecycle using insights and data-driven strategies
- Collaborate with internal teams to deliver compelling, on-brand content and assets
- Track and analyse CRM performance, identifying areas for improvement
- Use CRM tools and automation platforms to streamline and enhance campaign effectiveness
- Conduct A/B testing to continuously refine and improve campaign performance
What We’re Looking For
- At least one year of CRM or digital marketing experience
- Previous experience in the iGaming, gambling, or betting sector is essential
- Strong understanding of customer lifecycle marketing and multi-channel campaign planning
- Hands-on experience with CRM systems and data analysis
- Analytical, detail-oriented, and highly organised
- A proactive self-starter with excellent communication skills and a results-driven mindset
What’s in It for You
- Clear career growth and development path
- Hybrid working model
- Free gym membership
- Private healthcare and dental cover
- Annual bonus scheme and stock options
- Breakfast and lunch prepared daily by an in-house chef
- Free on-site parking or a short 5-minute walk from Watford Junction
This is an exciting opportunity for a CRM professional who wants to play a key role in a growing, forward-thinking marketing team. If you’re passionate about CRM, performance marketing, and the gaming industry, we’d love to hear from you. Apply now to make your next move count.
CRM Executive employer: Office Collective
Contact Detail:
Office Collective Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Familiarise yourself with the latest trends in CRM and digital marketing, especially within the iGaming sector. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the role.
✨Tip Number 2
Network with professionals in the iGaming and digital marketing fields. Attend industry events or join relevant online communities to connect with potential colleagues and learn more about the company culture.
✨Tip Number 3
Prepare to discuss specific examples of successful multi-channel campaigns you've worked on. Highlight your analytical skills by sharing how you used data to optimise customer engagement and retention.
✨Tip Number 4
Showcase your familiarity with CRM tools and automation platforms. If possible, mention any specific software you've used and how it contributed to campaign success, as this will set you apart from other candidates.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in CRM and digital marketing, especially within the iGaming or gambling sectors. Use keywords from the job description to demonstrate that you meet their requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for CRM and the gaming industry. Mention specific campaigns you've worked on and how they align with the responsibilities of the role. Personalise it to reflect why you want to work with this particular agency.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Highlight any experience with A/B testing and CRM tools, as these are crucial for the role.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is essential for a CRM Executive.
How to prepare for a job interview at Office Collective
✨Know Your CRM Tools
Familiarise yourself with popular CRM systems and automation platforms. Be prepared to discuss your hands-on experience with these tools, as well as how you've used data analysis to optimise campaigns in the past.
✨Showcase Your Campaign Successes
Prepare specific examples of multi-channel marketing campaigns you've executed. Highlight your role in planning, executing, and analysing these campaigns, especially any that led to improved customer engagement or retention.
✨Understand the iGaming Landscape
Research the current trends and challenges in the iGaming and gambling sectors. Being knowledgeable about the industry will demonstrate your genuine interest and help you connect your experience to their needs.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's CRM strategies and future goals. This shows your enthusiasm for the role and helps you assess if the company aligns with your career aspirations.
