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- Tasks: Lead marketing strategies for a luxury bookstore, blending digital and traditional platforms.
- Company: Join a world-leading rare bookstore in South Kensington, London.
- Benefits: Enjoy 21 days' leave, enhanced pay, staff parties, and a generous pension scheme.
- Why this job: Shape innovative campaigns in a creative environment while promoting a love for literature.
- Qualifications: 5+ years in multi-channel marketing, preferably in luxury retail, with strong leadership skills.
- Other info: This is a permanent, full-time role with a supportive and inclusive company culture.
The predicted salary is between 60000 - 84000 £ per year.
Are you a dynamic and creative marketing professional with a passion for literature and fine collectibles? Our client, a world-leading rare bookstore based in London, is seeking a Head of Marketing to lead their brand's evolution across digital and traditional platforms.
Location: South Kensington
Salary: £70,000.00-£90,000 DOE.
Reports to: Owner/Managing Director
Hours: Monday to Friday, 10.00-18.00
Contract: Permanent, Full-Time
Line Management Responsibility: Team of 3 people
Benefits:
- 21 days' annual leave plus bank holiday
- Holiday purchase scheme
- Staff parties
- Employee assistance programme
- 7% employer pension contribution via a salary exchange scheme (subject to the employee making their contribution of 3%)
- Season ticket loan
- Cyclescheme
- Enhanced sick pay
- Enhanced maternity pay
- Enhanced paternity leave and pay
- Virtual GP access
- Seasonal flu jab voucher
Our client is seeking a dynamic Head of Marketing to lead our brand across digital and traditional channels. This role blends a love for print and fine collectibles with a modern digital mindset. You'll shape campaigns for the luxury and rare book markets, working closely with cross-functional teams. A thoughtful, relationship-focused approach is key, with an initial emphasis on understanding their business and culture.
Key Responsibilities:
- Manage and mentor the marketing team, refining its structure to support ongoing company growth.
- Lead and drive forward strategic initiatives while ensuring smooth day-to-day operations.
- Foster a strong, collaborative team environment to meet both short-term objectives and long-term goals.
- Shape and evolve the brand across all channels, from print and digital to in-store and event marketing.
- Create campaigns that align with key themes (whether seasonal, based on landmark books or collections, or topical).
- Lead annual marketing schedules for catalogue launches, seasonal promotions and advertising campaigns.
- Oversee the creation of our Christmas gift lists and seasonal in-store marketing.
- Propose and run events in our stores and online, in collaboration with our sales and content team.
- Pitch and execute fresh, innovative marketing ideas that will help grow the retail share.
- Communicate with the marketing/digital teams to ensure all content aligns with the high standards of the brand's reputation for accuracy and quality.
What We're Looking For:
- Proven experience managing multi-channel marketing campaigns in a fast-paced environment.
- A practical, hands-on approach to marketing operations.
- Proven branding experience within luxury retail, with a track record of building strong brand identities.
- Excellent communication skills and the ability to work collaboratively across departments and with senior management.
- Experience managing B2C outreach, events, and promotional activities.
- Proven experience in engaging and managing agencies.
- A knowledge of the Office suite and familiarity with CRM databases.
- Experience with project management software is a significant plus.
- An understanding of luxury market demographics and ability to research this.
- Proven team leadership experience, ideally with 5+ years in a managerial role.
Head of Marketing - Luxury Retail - Bookstore employer: Office Angels
Contact Detail:
Office Angels Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Luxury Retail - Bookstore
✨Tip Number 1
Familiarise yourself with the luxury retail market, especially in the context of books and collectibles. Understanding current trends and customer preferences will help you speak confidently about how you can elevate the brand.
✨Tip Number 2
Network with professionals in the luxury retail and marketing sectors. Attend industry events or join relevant online forums to connect with others who share your passion for literature and marketing.
✨Tip Number 3
Prepare to discuss innovative marketing strategies that blend traditional and digital approaches. Think about how you can create unique campaigns that resonate with a luxury audience and showcase your creativity.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've successfully managed teams in the past. Highlight your ability to foster collaboration and drive results, as this is crucial for the Head of Marketing role.
We think you need these skills to ace Head of Marketing - Luxury Retail - Bookstore
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and requirements of the Head of Marketing position. Tailor your application to highlight your relevant experience in managing multi-channel marketing campaigns and your passion for literature and luxury retail.
Craft a Compelling CV: Your CV should reflect your proven experience in branding within luxury retail. Emphasise your hands-on approach to marketing operations and any successful campaigns you've led. Use clear headings and bullet points to make it easy for the hiring team to see your qualifications at a glance.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your skills align with their needs, particularly your ability to create innovative marketing strategies and lead a team. Be sure to mention your understanding of luxury market demographics and your experience with B2C outreach.
Proofread Your Application: Before submitting your application, take the time to proofread everything. Check for spelling and grammatical errors, and ensure that your documents are formatted consistently. A polished application reflects your attention to detail, which is crucial for a role in luxury retail.
How to prepare for a job interview at Office Angels
✨Showcase Your Passion for Literature
Make sure to express your love for books and literature during the interview. Share specific examples of how your passion has influenced your marketing strategies in the past, especially in the luxury retail sector.
✨Demonstrate Multi-Channel Marketing Experience
Prepare to discuss your experience with multi-channel marketing campaigns. Highlight successful projects you've led that involved both digital and traditional platforms, and be ready to explain how you measure their effectiveness.
✨Emphasise Team Leadership Skills
Since this role involves managing a team, be prepared to talk about your leadership style. Share examples of how you've mentored team members and fostered a collaborative environment to achieve marketing goals.
✨Research the Brand and Its Culture
Before the interview, take time to research the bookstore's brand and its unique culture. Understanding their values and customer demographics will help you tailor your responses and demonstrate your fit for the role.
