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For Companies At a Glance
- Tasks: Create and execute marketing activities to boost awareness for Ford PartsPlus products.
- Company: Join OEC, a global leader in innovative technology solutions with a vibrant culture.
- Benefits: Enjoy employee rewards, recognition, and opportunities for professional development.
- Why this job: Be part of a dynamic team that values creativity and collaboration in the automotive industry.
- Qualifications: 1-3 years of marketing experience; strong communication and analytical skills required.
- Other info: Training provided for marketing tools; perfect for those eager to learn and grow.
The predicted salary is between 28800 - 48000 £ per year.
About Us
Since the year 2000, OEC has grown globally to more than 1,000 employees with a double-digit revenue increase nearly every year. We provide a lively culture, employee rewards and recognition, and the opportunity to develop and implement innovative technology solutions.
Job Summary
Support marketing collateral delivery by creating, developing and executing marketing activities that drive awareness and engagement for the Ford PartsPlus All Makes range of products. Working closely with the Product, Sales, and Creative teams to craft compelling messaging, and ensure consistent communication of value to the target audience.
Key Responsibilities & Duties
- In collaboration with the Manager, own all aspects of the All Makes product marketing plan by serving as the marketing owner; includes but is not limited to, liaising with the Product Team, developing marketing collateral, promotions and incentives that meet the needs of the business and grow product awareness and sales.
- Collaborate with PartsPlus Product Manager to understand product features, benefits, pricing, offers and Customer and Colleague incentivisation.
- Create product-focused marketing collateral such as brochures, flyers, email and web content.
- Proactively coordinate efforts cross-functionally with internal Colleagues to better understand company and product marketing needs.
- Write content for marketing communications in conjunction with the manager.
- Develop a deeper understanding of the automotive parts industry to adequately connect and work with external and internal experts to push awareness of Ford PartsPlus All Makes, Omnicraft and OmnicraftPlus brands.
Experience, Skills and Key Competencies
- In addition to the education, at least 1-3 years of marketing or product marketing experience.
- Experience of marketing communication, preferably in a technology-driven industry.
- Excellent written and verbal communication skills.
- Strong analytical mindset with attention to detail along with excellent organizational skills and the ability to multi-task in a fast-paced environment.
- Experience with marketing tools such as Wrike, Hubspot and Google Analytics are an advantage, however, full training will be provided.
Product Marketing Specialist employer: OEC
Contact Detail:
OEC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist
✨Tip Number 1
Familiarise yourself with the automotive parts industry. Understanding the market and key players will help you speak confidently about the products and their benefits during interviews.
✨Tip Number 2
Network with professionals in product marketing, especially those who have experience in technology-driven industries. Attend relevant events or join online forums to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in previous roles. Be ready to discuss specific tools like Google Analytics and how they can enhance marketing strategies.
✨Tip Number 4
Prepare to discuss your experience with creating marketing collateral. Bring examples of brochures, flyers, or digital content you've developed, as this will demonstrate your ability to produce compelling messaging.
We think you need these skills to ace Product Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing and showcases your skills in creating marketing collateral. Use keywords from the job description to align your experience with what the company is looking for.
Craft a Compelling Cover Letter: Write a cover letter that not only introduces yourself but also explains why you are passionate about the automotive parts industry. Mention specific experiences that demonstrate your ability to drive awareness and engagement, as outlined in the job description.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are essential for this role, consider including examples of past marketing communications you've developed. This could be brochures, email campaigns, or web content that you've created.
Highlight Analytical Skills: Given the importance of an analytical mindset in this position, include any relevant experience with marketing tools like Google Analytics. If you have data-driven results from previous marketing campaigns, be sure to mention them to demonstrate your analytical capabilities.
How to prepare for a job interview at OEC
✨Know Your Product Inside Out
Make sure you have a solid understanding of the Ford PartsPlus All Makes range and its features. Research the automotive parts industry to discuss how your knowledge can contribute to the marketing strategy.
✨Showcase Your Communication Skills
Prepare examples of your previous marketing communications. Be ready to demonstrate how you can craft compelling messaging that resonates with target audiences, as this is crucial for the role.
✨Highlight Your Analytical Mindset
Be prepared to discuss how you've used data to inform marketing decisions in the past. Mention any experience with tools like Google Analytics, as this will show your ability to analyse and optimise marketing efforts.
✨Demonstrate Collaboration Skills
Since the role involves working closely with various teams, share examples of successful cross-functional projects you've been part of. Emphasise your ability to liaise effectively with different departments to achieve common goals.
