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- Tasks: Create engaging, SEO-friendly product descriptions and support various copy needs.
- Company: Join a vibrant fashion brand that values creativity and trend awareness.
- Benefits: Enjoy flexible hours, up to 40% staff discount, and fun social events.
- Other info: Stay ahead of trends while working in a fast-paced, dynamic environment.
- Why this job: Perfect for fashion lovers who want to influence online shopping with their words.
- Qualifications: Writing experience in fashion or e-commerce and a flair for engaging copy.
The predicted salary is between 28800 - 43200 £ per year.
We’re on the hunt for a talented and detail-driven Product Copywriter to join our growing marketing team. Your main responsibility will be crafting SEO-optimised, trend-aware product descriptions that align with the brands tone of voice and drive product conversion.
You’ll also support the Content Executive and wider business with ad-hoc copy needs; from campaign messaging to website banners and everything in between.
This is the perfect role for someone who’s passionate about fashion, knows how to speak to a Gen Z audience, and can turn product details into scroll-stopping copy.
Key Responsibilities
● Write and upload engaging, SEO-optimised product descriptions for new clothing, footwear and accessories drops.
● Collaborate with the Content Executive to ensure product copy aligns with seasonal campaigns and brand tone of voice.
● Work with the SEO team to include relevant keywords in product copy while maintaining natural, on-brand language.
● Proofread and edit product descriptions, ensuring accuracy in spelling, grammar, tone, and formatting.
● Assist with ad-hoc copy requests from the Content Executive including copy across websites, email and social media.
● Maintain an efficient workflow to meet weekly deadlines while upholding copy quality and consistency.
● Stay up to date with fashion trends, seasonal themes, and competitor activity to inform your writing.
Skills & Experience
● Writing experience, ideally in fashion or e-commerce.
● Excellent written English and a natural flair for creating trend-led, engaging, and concise copy.
● Understanding of SEO and how to write for both users and search engines.
● A keen eye for detail and consistency.
● Able to work efficiently in a fast-paced environment with tight deadlines.
● Passionate about fashion and pop culture with a finger on the pulse of trends and viral moments.
● Experience with CMS platforms and product upload processes is a bonus.
What You’ll Bring
● A love for language and a deep understanding of how words influence online shopping behaviour.
● A proactive, can-do attitude and a willingness to adapt to the changing needs of the business.
● An understanding of the brand voice; fun, confident, and always on-trend.
Why Join Us
● Flexible core hours to accommodate individual needs.
● Up to 40% staff discount.
● Weekly sample give aways.
● Regular social events & team building.
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Product Copywriter employer: ODY Consult
Contact Detail:
ODY Consult Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Copywriter
✨Tip Number 1
Familiarise yourself with our brand's tone of voice and style. Spend some time reading our existing product descriptions and marketing materials to understand how we communicate with our audience, especially Gen Z. This will help you tailor your approach when discussing your ideas during the interview.
✨Tip Number 2
Stay updated on current fashion trends and pop culture. Being able to discuss recent trends or viral moments in fashion during your interview will show your passion for the industry and your ability to connect with our target audience.
✨Tip Number 3
Prepare examples of your previous writing work, particularly any SEO-optimised product descriptions or fashion-related content. Being able to showcase your writing style and how you incorporate SEO will demonstrate your skills effectively.
✨Tip Number 4
Practice discussing how you would approach writing for different platforms, such as social media, email campaigns, and website banners. This will highlight your versatility and understanding of various copy needs, which is crucial for this role.
We think you need these skills to ace Product Copywriter
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and skills required for the Product Copywriter position. Tailor your application to highlight your relevant experience in fashion and e-commerce.
Craft a Compelling CV: Your CV should showcase your writing experience, particularly in creating engaging product descriptions. Highlight any SEO knowledge and familiarity with CMS platforms, as these are crucial for the role.
Write a Tailored Cover Letter: In your cover letter, express your passion for fashion and your understanding of the Gen Z audience. Mention specific examples of how you've successfully crafted copy that aligns with brand voice and drives conversions.
Showcase Your Writing Skills: If possible, include samples of your previous work that demonstrate your ability to write SEO-optimised, trend-aware copy. This could be links to online articles, product descriptions, or any relevant content you've created.
How to prepare for a job interview at ODY Consult
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples, especially those related to fashion or e-commerce. Be ready to discuss your thought process behind each piece and how you tailored your writing to engage the target audience.
✨Understand SEO Basics
Brush up on your SEO knowledge before the interview. Be prepared to explain how you would incorporate relevant keywords into product descriptions while maintaining a natural tone. This will demonstrate your understanding of both user experience and search engine optimisation.
✨Familiarise Yourself with the Brand
Research the company’s brand voice and recent campaigns. During the interview, reference specific examples of their products or marketing strategies to show that you’re genuinely interested and understand their style.
✨Stay Trend-Aware
Keep up with current fashion trends and pop culture references. Be ready to discuss how these trends can influence product descriptions and engage a Gen Z audience, showcasing your passion for the industry.