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For Companies At a Glance
- Tasks: Lead inspiring marketing campaigns and storytelling for a premium sailing brand.
- Company: Henri-Lloyd, the original waterproof performance clothing brand since 1963.
- Benefits: Competitive salary, pension scheme, health benefits, and fantastic staff discounts.
- Why this job: Shape the future of an iconic brand while embracing adventure and creativity.
- Qualifications: 4+ years in marketing, passion for sailing, and strong storytelling skills.
- Other info: Join a supportive team and enjoy rapid learning opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Henri-Lloyd
Henri-Lloyd is the original waterproof performance clothing brand, adopted and loved by the sailing community and beyond, worldwide since 1963. Ever since the brand's inception, our products have allowed incredible people to achieve incredible things. This pioneering spirit can be found across all aspects of our brand, from our innovative products and sustainable ambitions, right through to our customers and the emotions they cherish.
Our brand purpose is to inspire the active pursuit of living. Our brand essence revolves around freedom, integrity and authenticity, empowering individuals to embrace adventure, explore the unknown and discover themselves - whatever that looks like - for the best days of their life.
What we’re looking for
The Marketing Manager is the driving force behind the day-to-day Henri-Lloyd brand. This role exists to inspire, through powerful storytelling, considered product launches, and a strong digital and social presence, to drive the Henri-Lloyd brand forward.
Key Responsibilities
- Drive the day-to-day Henri-Lloyd brand to inspire, leading storytelling, product launches, and the strategy and execution of social media across all channels.
- Build and deliver integrated marketing campaigns that balance brand building with commercial impact.
- Own the seasonal content and campaign calendar, ensuring clarity, consistency, and high standards of execution.
- Translate product innovation, heritage, and sailing culture into compelling narratives and customer facing content.
- Work closely with e-commerce, CRM, retail, PR, and product teams to deliver cohesive, on-brand marketing.
- Build and manage relationships with external partners across the sailing world to activate and amplify the brand.
- Brief, manage, and collaborate with creative partners, agencies, and ambassadors.
- Monitor performance and insight to continuously refine marketing activity.
About you
To be successful in this position, you bring:
- Minimum 4+ years’ experience in brand or marketing roles, ideally within premium, lifestyle, sport, or performance-led brands.
- Driving force with a passion for brand building at the intersection of sailing, sport, and fashion.
- Customer-obsessed with a creator's mindset and a strong instinct for storytelling.
- Deep understanding of sailing culture, with a genuine interest in sport.
- Digitally minded, with a strong grasp of modern marketing channels, social media, and customer behaviour.
- Collaborative team player, comfortable working cross-functionally and leading through influence.
- Organised, proactive, and calm under pressure, with strong attention to detail.
What you can expect
- Be part of a premium outdoor sailing brand with a rich heritage.
- Supportive team environment where you will learn quickly.
- Competitive salary, pension scheme as well as health and other benefits.
- Fantastic staff discount on all our product ranges.
Why Henri-Lloyd
Henri-Lloyd exists to inspire those shaped by the sea. This role offers the opportunity to help shape the future of an iconic performance sailing brand, grounded in heritage and defined by cultural relevance.
Are you an organised, digitally minded, and customer-obsessed team player with a strong interest in sport, sailing in particular? If this sounds like you, we’d love to hear from you. Apply now online and be part of Henri-Lloyd's next chapter. We are looking forward to getting your CV and learning more about you!
Henri-Lloyd Marketing Manager in Manchester employer: ODLO
Contact Detail:
ODLO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Henri-Lloyd Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the sailing and marketing industries. Attend events, join online forums, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with hiring managers or during interviews, share compelling stories about your past marketing successes. Make sure they see how you can bring Henri-Lloyd's brand essence to life.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to Henri-Lloyd and express your interest in the Marketing Manager role. A little initiative can go a long way in making you stand out from the crowd.
✨Tip Number 4
Keep your digital presence sharp! Make sure your social media profiles reflect your passion for sailing and marketing. Share relevant content and engage with brands like Henri-Lloyd to show you’re genuinely interested in their mission.
We think you need these skills to ace Henri-Lloyd Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Sailing: When you're writing your application, make sure to highlight your love for sailing and how it connects with your professional experience. We want to see that you’re not just a marketer, but someone who truly understands the culture and spirit of sailing.
Craft Compelling Narratives: Since storytelling is key for this role, use your application to tell us about your past experiences in marketing. Share specific examples where you’ve successfully created engaging content or campaigns that resonate with audiences. Let your creativity shine!
Be Organised and Detail-Oriented: We appreciate a well-structured application! Make sure your CV and cover letter are clear, concise, and free from errors. Show us that you can manage details effectively, just like you would in the role of Marketing Manager.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at ODLO
✨Know Your Brand Inside Out
Before the interview, dive deep into Henri-Lloyd's history, values, and product offerings. Understand their unique selling points and how they resonate with the sailing community. This knowledge will help you connect your experience to their brand narrative.
✨Showcase Your Storytelling Skills
Prepare examples of how you've successfully crafted compelling narratives in your previous roles. Think about how you can translate product innovation and sailing culture into engaging stories that align with Henri-Lloyd's mission to inspire adventure.
✨Demonstrate Digital Savvy
Familiarise yourself with Henri-Lloyd's social media presence and marketing campaigns. Be ready to discuss modern marketing channels and how you can leverage them to enhance brand visibility and customer engagement.
✨Emphasise Collaboration and Leadership
Highlight your experience working cross-functionally and leading teams. Share specific instances where you've influenced others to achieve a common goal, especially in a fast-paced environment like marketing for a premium brand.
