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- Tasks: Lead the Henri-Lloyd brand through storytelling, product launches, and social media strategy.
- Company: Henri-Lloyd, a pioneering waterproof performance clothing brand since 1963.
- Benefits: Competitive salary, pension scheme, health benefits, and fantastic staff discounts.
- Other info: Join a supportive team and enjoy rapid learning opportunities.
- Why this job: Shape the future of an iconic brand while embracing adventure and creativity.
- Qualifications: 4+ years in marketing, passion for sailing, and strong storytelling skills.
The predicted salary is between 36000 - 60000 £ per year.
About Henri-Lloyd
Henri-Lloyd is the original waterproof performance clothing brand, adopted and loved by the sailing community and beyond, worldwide since 1963. Ever since the brand's inception, our products have allowed incredible people to achieve incredible things. This pioneering spirit can be found across all aspects of our brand, from our innovative products and sustainable ambitions, right through to our customers and the emotions they cherish. Our brand purpose is to inspire the active pursuit of living. Our brand essence revolves around freedom, integrity and authenticity, empowering individuals to embrace adventure, explore the unknown and discover themselves - whatever that looks like - for the best days of their life.
What we're looking for
The Marketing Manager is the driving force behind the day-to-day Henri-Lloyd brand. This role exists to inspire, through powerful storytelling, considered product launches, and a strong digital and social presence, to drive the Henri-Lloyd brand forward.
Key Responsibilities
- Drive the day-to-day Henri-Lloyd brand to inspire, leading storytelling, product launches, and the strategy and execution of social media across all channels.
- Build and deliver integrated marketing campaigns that balance brand building with commercial impact.
- Own the seasonal content and campaign calendar, ensuring clarity, consistency, and high standards of execution.
- Translate product innovation, heritage, and sailing culture into compelling narratives and customer facing content.
- Work closely with e-commerce, CRM, retail, PR, and product teams to deliver cohesive, on-brand marketing.
- Build and manage relationships with external partners across the sailing world to activate and amplify the brand.
- Brief, manage, and collaborate with creative partners, agencies, and ambassadors.
- Monitor performance and insight to continuously refine marketing activity.
About you
To be successful in this position, you bring:
- Minimum 4+ years' experience in brand or marketing roles, ideally within premium, lifestyle, sport, or performance-led brands.
- Driving force with a passion for brand building at the intersection of sailing, sport, and fashion.
- Customer-obsessed with a creator's mindset and a strong instinct for storytelling.
- Deep understanding of sailing culture, with a genuine interest in sport.
- Digitally minded, with a strong grasp of modern marketing channels, social media, and customer behaviour.
- Collaborative team player, comfortable working cross-functionally and leading through influence.
- Organised, proactive, and calm under pressure, with strong attention to detail.
What you can expect
- Be part of a premium outdoor sailing brand with a rich heritage.
- Supportive team environment where you will learn quickly.
- Competitive salary, pension scheme as well as health and other benefits.
- Fantastic staff discount on all our product ranges.
Why Henri-Lloyd
Henri-Lloyd exists to inspire those shaped by the sea. This role offers the opportunity to help shape the future of an iconic performance sailing brand, grounded in heritage and defined by cultural relevance. Are you an organised, digitally minded, and customer-obsessed team player with a strong interest in sport, sailing in particular? If this sounds like you, we'd love to hear from you. Apply now online and be part of Henri-Lloyd's next chapter. We are looking forward to getting your CV and learning more about you!
Henri-Lloyd Marketing Manager employer: ODLO
Contact Detail:
ODLO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Henri-Lloyd Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the sailing and marketing industries. Attend events, join online forums, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with hiring managers or during interviews, share compelling stories about your past marketing successes. Make sure they see how you can bring Henri-Lloyd's brand essence to life.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to Henri-Lloyd and express your interest in the Marketing Manager role. A little initiative can go a long way in making you stand out from the crowd.
✨Tip Number 4
Stay updated on industry trends! Follow sailing and marketing news to show your passion and knowledge during interviews. This will help you connect with the brand's mission and demonstrate that you're the perfect fit for the team.
We think you need these skills to ace Henri-Lloyd Marketing Manager
Some tips for your application 🫡
Show Your Passion for Sailing: When you're writing your application, make sure to highlight your love for sailing and how it connects with your marketing experience. We want to see that you understand the culture and can bring that passion into your storytelling.
Be Authentic: Henri-Lloyd values authenticity, so let your true self shine through in your application. Share personal stories or experiences that reflect your connection to the brand's essence of freedom and adventure. We appreciate genuine voices!
Tailor Your CV and Cover Letter: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that align with the Marketing Manager role. We’re looking for someone who can drive our brand forward, so show us how you can do that!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity at Henri-Lloyd!
How to prepare for a job interview at ODLO
✨Know Your Sailing Culture
Make sure you brush up on your sailing knowledge before the interview. Understanding the culture and community around sailing will help you connect with the brand's essence and show your genuine interest in their products.
✨Showcase Your Storytelling Skills
Prepare examples of how you've used storytelling in your previous marketing roles. Henri-Lloyd values powerful narratives, so think about how you can translate product innovation into compelling stories that resonate with customers.
✨Demonstrate Digital Savvy
Familiarise yourself with modern marketing channels and social media strategies. Be ready to discuss how you've successfully executed integrated campaigns in the past and how you can apply that knowledge to enhance Henri-Lloyd's digital presence.
✨Be a Team Player
Highlight your collaborative experiences during the interview. Henri-Lloyd is looking for someone who can work cross-functionally, so share examples of how you've led projects or worked with different teams to achieve common goals.