At a Glance
- Tasks: Drive customer acquisition and manage performance marketing channels for a premium sailing brand.
- Company: Henri-Lloyd, the original waterproof performance clothing brand with a rich heritage.
- Benefits: Competitive salary, pension scheme, health benefits, fantastic staff discounts, and hybrid working.
- Other info: Be part of a supportive environment where you can learn and grow.
- Why this job: Join a passionate team and make a real impact on an iconic brand's growth.
- Qualifications: 3+ years in performance marketing, strong knowledge of Meta and Google Ads.
The predicted salary is between 40000 - 50000 £ per year.
About Henri-Lloyd
Henri-Lloyd is the original waterproof performance clothing brand, adopted and loved by the sailing community and beyond, worldwide since 1963. Ever since the brand’s inception, our products have allowed incredible people to achieve incredible things. This pioneering spirit can be found across all aspects of our brand, from our innovative products and sustainable ambitions, right through to our customers and the emotions they cherish.
Our brand purpose is to inspire the active pursuit of living. Our brand essence revolves around freedom, integrity and authenticity, empowering individuals to embrace adventure, explore the unknown and discover themselves – whatever that looks like - for the best days of their life.
What we're looking for
We’re looking for a Performance Marketing Manager to take ownership of our customer acquisition channels and drive profitable growth. You’ll manage our agency partners across Meta, Google, affiliates and email marketing, making sure they’re delivering against clear targets and constantly pushing performance forward. This role suits someone who’s ready to step up, take real responsibility, and have a direct impact on revenue.
The ideal candidate will have a strong appreciation of Henri-Lloyd across sporting, consumer and retail audiences, reflecting its premium positioning. They will bring experience across the full funnel, from building demand through to driving bottom-of-funnel performance.
Key Responsibilities
- Owning performance across paid channels including Meta, Google, affiliates and CRM/email
- Build strong relationships with external agencies, holding them accountable to clear KPIs
- Allocating budgets based on performance and growth opportunity
- Driving ongoing testing across creative, audiences and landing pages
- Monitoring CAC, ROAS and overall acquisition efficiency
- Producing clear, actionable weekly & monthly performance reporting
- Working closely with the e-commerce & marketing teams to improve conversion and revenue
- Manage the delivery of asset production for your channels
About you
To be successful in this position, you bring:
- 3+ years’ experience in performance marketing, ideally within e-commerce
- Strong hands‑on knowledge of Meta and Google Ads
- Experience managing agencies or external partners
- Commercially minded
- Confident with data and comfortable making optimisation decisions
- Ambitious and keen to own growth
What you can expect
- Be part of a premium outdoor sailing brand with a rich heritage
- Supportive team environment where you will learn quickly
- Competitive salary, pension scheme as well as health and other benefits
- Fantastic staff discount on all our product ranges
- Hybrid working (Fridays from home)
Why Henri-Lloyd
Henri-Lloyd exists to inspire those shaped by the sea. This role offers the opportunity to help shape the future of an iconic performance sailing brand, grounded in heritage and defined by cultural relevance. Are you an organised, digitally minded, and customer-obsessed team player with a strong interest in sport, sailing in particular? If this sounds like you, we’d love to hear from you. Apply now online and be part of Henri-Lloyd’s next chapter. We are looking forward to getting your CV and learning more about you!
Henri-Lloyd Performance Marketing Manager in Manchester employer: Odlo International AG
Henri-Lloyd is an exceptional employer that champions a supportive team environment, fostering rapid learning and professional growth. With a competitive salary, comprehensive benefits including a pension scheme and health perks, and a fantastic staff discount on premium outdoor products, employees are empowered to thrive both personally and professionally. Located in a vibrant setting that celebrates adventure and the spirit of sailing, this role offers a unique opportunity to contribute to a brand with a rich heritage and a commitment to inspiring individuals to embrace their passions.
StudySmarter Expert Advice🤫
We think this is how you could land Henri-Lloyd Performance Marketing Manager in Manchester
✨Tip Number 1
Get to know the brand inside out! Dive into Henri-Lloyd's history, values, and products. This will not only help you in interviews but also show your genuine interest in the role.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. A friendly chat can give you insider info and might even lead to a referral – which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the responsibilities of the Performance Marketing Manager role. Practice articulating your achievements and how they relate to driving growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Henri-Lloyd team.
We think you need these skills to ace Henri-Lloyd Performance Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for the Brand:When you're writing your application, let your love for Henri-Lloyd shine through! Share why you admire the brand and how its values resonate with you. This will help us see that you're not just looking for a job, but you're genuinely excited about being part of our journey.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter to highlight your experience in performance marketing, especially in e-commerce. Use specific examples that align with the responsibilities mentioned in the job description. We want to see how your skills can directly contribute to our goals!
Be Data-Driven:Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. Mention any tools or methods you've used to optimise campaigns and improve performance. We love candidates who can back up their claims with numbers!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us that you’re proactive and keen to join the Henri-Lloyd family!
How to prepare for a job interview at Odlo International AG
✨Know Your Stuff
Before the interview, dive deep into Henri-Lloyd's history and values. Understand their products and how they resonate with the sailing community. This will not only show your genuine interest but also help you connect your experience in performance marketing to their brand ethos.
✨Showcase Your Data Skills
Be prepared to discuss specific metrics you've worked with, like CAC and ROAS. Bring examples of how you've optimised campaigns based on data insights. This will demonstrate your hands-on knowledge and confidence in making data-driven decisions, which is crucial for the role.
✨Agency Management Experience
Since you'll be managing agency partners, come ready with examples of how you've successfully collaborated with external teams. Highlight any challenges you faced and how you held them accountable to KPIs. This will illustrate your ability to drive performance and maintain strong relationships.
✨Emphasise Your Passion for Sailing
If you have a personal connection to sailing or outdoor activities, share that during the interview. It shows you're not just a fit for the role but also align with Henri-Lloyd's brand essence. Your enthusiasm can set you apart from other candidates who may not have that same passion.
