At a Glance
- Tasks: Lead customer acquisition strategies and optimise marketing performance across various channels.
- Company: Henri-Lloyd, a pioneering brand in waterproof performance clothing since 1963.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Other info: Join a passionate team dedicated to inspiring active lifestyles and sustainable practices.
- Why this job: Make a real impact on brand growth while embracing adventure and innovation.
- Qualifications: Experience in performance marketing and strong analytical skills.
The predicted salary is between 40000 - 50000 € per year.
About Henri-Lloyd
Henri-Lloyd is the original waterproof performance clothing brand, adopted and loved by the sailing community and beyond, worldwide since 1963. Ever since the brand’s inception, our products have allowed incredible people to achieve incredible things. This pioneering spirit can be found across all aspects of our brand, from our innovative products and sustainable ambitions, right through to our customers and the emotions they cherish. Our brand purpose is to inspire the active pursuit of living. Our brand essence revolves around freedom, integrity and authenticity, empowering individuals to embrace adventure, explore the unknown and discover themselves – whatever that looks like - for the best days of their life.
What we're looking for
We’re looking for a Performance Marketing Manager to take ownership of our customer acquisition channels and drive profitable growth. You’ll manage our agency partners across Meta, Google, affiliates and email marketing, making sure they’re delivering against clear targets and constantly pushing performance forward. This role suits someone who’s ready to step up, take real responsibility, and have a direct impact on revenue. The ideal candidate will have a strong appreciation of Henri-Lloyd across sporting, consumer and retail audiences, reflecting its premium positioning. They will bring experience across the full funnel, from building demand through to driving bottom-of-funnel performance.
Key Responsibilities
- Owning performance across paid channels including Meta, Google, affiliates and CRM/email
- Build strong relationships with external agencies, holding them accountable to clear KPIs
- Allocating budgets based on performance and growth opportunity
- Driving ongoing testing across creative, audiences and landing pages
- Monitoring CAC, ROAS and overall acquisition efficiency
- Producing clear, actionable weekly reports
Henri-Lloyd Performance Marketing Manager employer: Odlo International AG
Henri-Lloyd is an exceptional employer that champions a culture of innovation and adventure, making it an ideal place for the Performance Marketing Manager to thrive. With a commitment to employee growth and a collaborative work environment, team members are encouraged to take ownership of their roles and make a tangible impact on the brand's success. Located in a vibrant community that celebrates outdoor pursuits, employees enjoy unique opportunities to connect with like-minded individuals who share a passion for performance and sustainability.
StudySmarter Expert Advice🤫
We think this is how you could land Henri-Lloyd Performance Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Henri-Lloyd. Attend events, join online forums, and don’t be shy about sliding into DMs. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a case study showcasing your past performance marketing successes. Use data to back up your achievements and demonstrate how you can drive growth for Henri-Lloyd. Visuals and numbers speak volumes!
✨Tip Number 3
Prepare for the interview like it’s a big race! Research Henri-Lloyd’s brand values and recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their mission of inspiring adventure.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Henri-Lloyd family. Don’t miss out on this opportunity!
We think you need these skills to ace Henri-Lloyd Performance Marketing Manager
Some tips for your application 🫡
Show Your Passion for Performance:When writing your application, let your enthusiasm for performance marketing shine through. Share specific examples of how you've driven growth in previous roles and why you're excited about the opportunity at Henri-Lloyd.
Tailor Your Application:Make sure to customise your CV and cover letter to reflect the key responsibilities and values mentioned in the job description. Highlight your experience with Meta, Google, and email marketing to show us you’re the perfect fit for the role.
Be Data-Driven:Since this role is all about performance, include metrics and results from your past campaigns. Show us how you've monitored CAC, ROAS, and other KPIs to drive successful outcomes – numbers speak louder than words!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates during the process. We can’t wait to hear from you!
How to prepare for a job interview at Odlo International AG
✨Know Your Stuff
Before the interview, dive deep into Henri-Lloyd's history and values. Understand their brand essence of freedom, integrity, and authenticity. This will help you connect your experience in performance marketing to their mission and show that you're genuinely interested in the role.
✨Showcase Your Achievements
Prepare specific examples of how you've driven customer acquisition and improved performance in previous roles. Highlight your experience with Meta, Google, and email marketing, and be ready to discuss the results you achieved, like increased ROAS or reduced CAC.
✨Be Ready to Discuss Strategy
Think about how you would approach managing agency partners and allocating budgets. Be prepared to share your thoughts on what KPIs are most important for driving growth and how you would test and optimise campaigns to achieve those goals.
✨Ask Insightful Questions
At the end of the interview, ask questions that show your interest in the company's future. Inquire about their current challenges in performance marketing or how they envision the role evolving. This demonstrates your proactive mindset and eagerness to contribute.
