At a Glance
- Tasks: Lead organic growth strategies and enhance visibility across search engines and AI platforms.
- Company: Dynamic company focused on innovative digital marketing solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Fast-paced environment with great potential for career advancement.
- Why this job: Join a forward-thinking team and make a real impact in the digital landscape.
- Qualifications: Extensive SEO experience and strong leadership skills required.
The predicted salary is between 65000 - 80000 £ per year.
As Senior Organic Performance Manager, you will lead the development and execution of comprehensive organic growth strategies that enhance visibility, traffic, and engagement across search engines and AI-driven discovery platforms. You will work cross-functionally with Product, PR, Content, and Engineering teams to deliver sustainable, scalable growth aligned with our global vision.
Key Responsibilities
- Own and deliver the organic growth strategy across all English-speaking markets (UK, US, and emerging regions).
- Drive visibility and performance across both traditional search engines and generative AI platforms (e.g. LLM-powered search experiences).
- Manage, mentor, and develop a small team of SEO/Organic specialists.
- Partner closely with Product and Engineering teams to influence technical SEO, site architecture, and platform evolution.
- Lead the creation, testing, and scaling of new organic growth initiatives, including seedling or experimental sites.
- Collaborate with the Global Digital PR teams to generate high-impact link acquisition, brand mentions, and citation strategies.
- Define and uphold best-in-class standards for content quality, EEAT, and organic performance.
- Develop and evolve performance measurement frameworks, including reporting across SEO and AI discovery channels.
- Conduct ongoing analysis, opportunity sizing, and competitive benchmarking to inform strategy.
- Champion innovation by identifying and implementing new tools, technologies, and methodologies in organic search and AI.
- Play a key role in agile workflows, enabling rapid testing, iteration, and feedback loops.
- Support the Global Director of Organic Performance in shaping long-term strategy, CMS evolution, and technology roadmap.
- Lead requirements gathering and refinement for SEO, content, and LLM optimisation initiatives.
- Participate in stakeholder and product meetings, ensuring organic considerations are embedded in all key decisions.
- Oversee SEO testing frameworks, including A/B testing, feature validation, and performance experimentation.
Skills and Experience
- Extensive experience in SEO and organic growth, ideally within competitive or regulated industries (e.g. betting, finance, iGaming).
- Strong understanding of modern search ecosystems, including Google algorithms, entity-based SEO, and AI-driven search experiences.
- Proven track record of delivering scalable organic growth across multiple markets.
- Experience managing and developing high-performing SEO or organic teams.
- Deep technical SEO knowledge, including site architecture, indexing, rendering, and performance optimisation.
- Strong familiarity with data analysis tools (e.g. GA4, Search Console, log analysis tools, rank tracking platforms).
- Experience working with product and engineering teams in agile environments.
- Knowledge of digital PR, link acquisition strategies, and brand authority building.
- Understanding of content strategy, EEAT principles, and semantic search optimisation.
- Experience with testing methodologies and performance experimentation frameworks.
- Commercial awareness and ability to align organic strategy with business objectives.
- Excellent communication and stakeholder management skills.
Personal Attributes
- Highly organised, proactive, and comfortable taking ownership of initiatives.
- Strategic thinker with a strong execution mindset.
- Naturally curious, with a passion for innovation in search and AI.
- Comfortable operating in a fast-paced, evolving environment.
- Strong problem-solving skills with attention to detail.
Mon to Fri – Standard
Organic Performance Manager - EN Markets employer: Oddschecker
As an employer, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to thrive. The role of Organic Performance Manager offers not only the opportunity to lead impactful strategies across diverse English-speaking markets but also provides a supportive environment for professional growth through mentorship and collaboration with cross-functional teams. With a focus on cutting-edge technologies and a commitment to excellence, we ensure our team members are equipped with the tools and resources needed to drive meaningful results in a fast-paced industry.
