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- Tasks: Lead a global SEO team to drive organic growth and dominate SERPs in sports and betting.
- Company: Join Odds Scanner Group, a dynamic media and tech company with a multicultural vibe.
- Benefits: Enjoy 40 days of holiday, competitive salary, performance bonuses, and private health insurance.
- Why this job: Make a real impact in a fast-paced industry while working with cutting-edge AI technology.
- Qualifications: 7+ years of SEO experience, strong leadership skills, and a data-driven mindset.
- Other info: Relocation package available; hybrid working model based in Malta.
The predicted salary is between 48000 - 84000 ÂŁ per year.
Join to apply for the Head of SEO – Relocation to Malta role at Odds Scanner Group. Odds Scanner is hiring an ambitious, results‑driven Head of SEO to own organic growth and SERP domination across our content‑driven portfolio in the sports, casino and betting sectors, leading a global team of 80+ SEOs.
You will set strategy and run the operations for the OS Media business unit—owning growth targets, budgets, hiring, and P&L—while building a hybrid SEO function that combines cutting‑edge content systems, technical excellence, and sophisticated link acquisition.
You will be accountable for driving market share across targeted keyword clusters and delivering predictable, scalable content‑led acquisition through people, process, and automation.
This is a leadership role based in the Malta HQ reporting directly to the CEO.
Responsibilities
Strategic
- Define and execute a global SEO strategy focused on SERP domination across targeted markets and keyword clusters.
- Establish a scalable experimentation framework for content and SERP feature testing.
- Act as the main stakeholder for organic acquisition strategy within leadership.
Operational
- Lead and mentor SEO, content, and technical teams across multiple markets.
- Build efficient workflows and sprint processes for SEO and content delivery.
- Integrate AI/LLM‑assisted systems into content production and quality control.
- Implement and monitor KPIs for organic performance, output, and ROI.
Technical
- Oversee technical SEO architecture, crawling, indexing, and site performance.
- Manage the SEO tool stack and analytics infrastructure (GA4, Looker, Semrush, Ahrefs, etc.).
- Collaborate with development teams to plan and execute SEO‑focused improvements.
- Maintain high standards for data integrity, observability, and reporting accuracy.
Content & Automation
- Build AI‑driven content pipelines combining automation with human oversight.
- Create scalable frameworks for content generation, optimization, and clustering.
- Define and enforce content quality standards based on E‑A‑T and engagement metrics.
- Leverage LLMs to accelerate ideation, drafting, and topical gap analysis.
Link Acquisition
- Design and manage a diversified link acquisition strategy (digital PR, outreach, sponsored placements, niche edits, link networks, etc.).
- Evaluate and balance link‑building channels for ROI and compliance risk.
- Build in‑house and external partnerships to scale authority‑building initiatives.
- Monitor link performance and continuously optimize acquisition strategies.
- Own the OS Media P&L, including forecasting, budgeting, and performance reporting.
- Optimize spend allocation across tools, content, and link‑building operations.
- Track and report ROI by market, channel, and keyword cluster.
- Present results and growth plans to executive leadership.
Requirements
- 7+ years of SEO experience, with a focus on content‑led, affiliate, lead generation and/or multi‑site businesses (iGaming experience preferred).
- Proven success in achieving SERP domination and large‑scale organic growth.
- Strong understanding of technical SEO, content SEO, Product‑Led SEO and link acquisition.
- Experience leading senior managers and distributed teams.
- Hands‑on experience with AI/LLM content workflows and SEO automation.
- P&L ownership or channel‑level budget management.
- Data‑driven mindset with advanced analytical skills.
- Excellent communication and leadership skills.
- Fluent English required; additional languages are a plus (Portuguese, Spanish, French, Italian preferred).
- A fast‑paced company working in one of the most competitive markets online.
- 40 days of holidays of your choosing (take only the bank holidays you want!).
- Hybrid and flexible working hours (but based in Malta office).
- Highly competitive salary + performance bonuses on unit performance.
- Private Health Insurance.
- Gym membership or sports allowance.
- Relocation package available (if needed).
About Us
Odds Scanner Group is a media and technology company active in several sports and gambling markets in Latin America and the United States. Our brands—Odds Scanner, Sambafoot, Tatame, and others—lead the way in delivering high‑performance conversion funnels and engaging sports content. We are a truly global and multicultural team with offices in Malta and Lisbon and talented professionals working remotely in Brazil, the United States, Canada, Spain, and many other countries worldwide.
Seniority level
Director
Employment type
Full‑time
Job function
Advertising, Research, and General Business
Industries
Advertising Services
#J-18808-Ljbffr
Head of SEO - Relocation to Malta employer: Odds Scanner Group
Contact Detail:
Odds Scanner Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of SEO - Relocation to Malta
✨Tip Number 1
Network like a pro! Reach out to your connections in the SEO and digital marketing space. Attend industry events, webinars, or even local meetups. The more people you know, the better your chances of landing that dream job!
✨Tip Number 2
Show off your skills! Create a personal website or blog where you can showcase your SEO projects, case studies, and insights. This not only demonstrates your expertise but also gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their SEO strategy, recent campaigns, and market position. This will help you tailor your answers and show that you're genuinely interested in contributing to their success.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it gives you a chance to stand out from the crowd and get noticed by our hiring team.
We think you need these skills to ace Head of SEO - Relocation to Malta
Some tips for your application 🫡
Show Off Your SEO Skills: When you're writing your application, make sure to highlight your SEO experience. Talk about specific projects where you've achieved SERP domination or driven organic growth. We want to see how you can bring that expertise to our team!
Be Data-Driven: We love numbers! Include any metrics or KPIs that demonstrate your success in previous roles. Whether it's traffic growth, conversion rates, or ROI, showing us the impact of your work will definitely catch our eye.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to match the job description. Mention how your skills align with our needs, especially in areas like content strategy and technical SEO.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Odds Scanner Group
✨Know Your SEO Stuff
Make sure you brush up on the latest SEO trends and techniques, especially in the iGaming sector. Be ready to discuss your past successes in SERP domination and how you've driven organic growth. This role is all about strategy, so have examples of your strategic thinking at the ready!
✨Showcase Leadership Skills
As a Head of SEO, you'll be leading a large team. Prepare to talk about your experience managing teams, mentoring others, and how you've built efficient workflows. Highlight any specific instances where your leadership directly contributed to achieving growth targets.
✨Get Technical
Familiarise yourself with the technical aspects of SEO, including site performance, crawling, and indexing. Be prepared to discuss your experience with tools like GA4, Semrush, and Ahrefs. Showing that you can collaborate with development teams will set you apart!
✨Data-Driven Mindset
This role requires a strong analytical approach. Be ready to share how you've used data to inform your SEO strategies and measure success. Discuss specific KPIs you've monitored and how you've optimised campaigns based on performance metrics.