Social Media Manager (Strategy)

This role is responsible for developing and executing a comprehensive social media strategy for Odd Muse to enhance our brand presence, engagement, and growth. Their role goes beyond day-to-day content posting and involves data-driven planning, audience insights, and performance optimisation. This role has no direct reports.

ROLES & RESPONSIBILITIES

1. Create and implement a long-term strategy aligned with Odd Muse business goals.
2. Identify target audiences and tailor content strategies accordingly.
3. Research industry trends and competitor strategies.

Content Planning & Brand Messaging

1. Develop content pillars that align with brand identity and marketing objectives.
2. With Head of Creative, plan BAU content, promotions, and brand storytelling.
3. Ensure content aligns with brand voice and values.
4. Build out brand social franchises.

Performance Analytics & Optimisation

1. Use data and insights to assess content effectiveness.
2. Track key performance indicators (KPIs) such as engagement, reach, and conversions.

Community & Audience Growth Strategy

1. Develop tactics to increase brand awareness and audience engagement.
2. Implement strategies for organic growth and audience retention.
3. Collaborate with the PR Team to build out influencers strategies.

Cross-Platform & Multi-Channel Strategy

1. Ensure consistency in messaging across all digital touchpoints.
2. Explore emerging platforms and trends for future growth.

Key Skills & Experience:

1. Strong analytical and data-driven decision-making skills.
2. Deep understanding of platform algorithms and trends.
3. Ideally experience in paid advertising and campaign management.
4. Excellent storytelling and brand messaging ability.
5. Ability to adapt to digital shifts and industry changes.

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Retail Apparel and Fashion

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