At a Glance
- Tasks: Lead performance marketing strategies across major platforms to drive growth and customer acquisition.
- Company: Join Odd Muse, a fast-growing contemporary womenswear brand with a vibrant culture.
- Benefits: Enjoy a generous staff discount, hybrid working, and real ownership from day one.
- Other info: Fast-paced environment with opportunities for mentorship and career growth.
- Why this job: Make a significant impact in a dynamic team while shaping the future of fashion marketing.
- Qualifications: 4-6 years in paid media, strong analytical skills, and a passion for fashion.
The predicted salary is between 50000 - 60000 ยฃ per year.
Odd Muse is a London-born contemporary womenswear brand creating timeless, considered pieces designed to outlast trends. Since launching in 2020, we've grown into a global community with a loyal customer base across the UK, US, Europe and Australia, expanding from digital-first into wholesale, retail and beyond. We're a small, ambitious team that moves quickly, values craft and obsesses over our customer.
At Odd Muse, owned channels come first. Our brand, our content, our community... these are the foundation. Earned amplifies that. Paid is the multiplier: the function that takes what's already working and accelerates it, extending our reach, finding new customers, and driving efficient growth across the globe.
We're looking for a sharp, hands-on Performance Marketing Lead who is genuinely at the forefront of paid thinking. Someone who understands their role in the wider marketing mix, works in close partnership with the brand and content teams, and brings a clear point of view on how paid can amplify what we're building organically. You'll own the full paid roadmap across Meta, TikTok, Pinterest and Google, shape how we allocate budget, brief creative, and drive profitable growth across every key market. You'll also lead and develop the Performance Marketing Executive who supports you day-to-day.
What you'll own
- Paid Media Strategy & Execution
- Own paid media strategy across Meta, TikTok, Pinterest, Google and Snapchat
- Build, optimise and scale campaigns across prospecting, retention and launch activity
- Manage audience strategy, bidding, budget pacing and creative testing
- Drive new customer acquisition while maintaining efficiency targets
- Affiliate & Partnership Growth
- Own affiliate and creator-led paid growth strategy
- Work closely with influencer and social teams on amplification opportunities
- Identify scalable partnership and whitelisting opportunities
- Monitor affiliate performance, CAC and incremental revenue contribution
- Reporting & Commercial Insights
- Own daily, weekly and monthly reporting across all paid channels
- Analyse performance across ROAS, MER, CAC, CVR and contribution
- Translate data into clear actions and recommendations for leadership
- Support forecasting and budget planning across markets
- Team Management
- Manage and mentor the Performance Marketing Executive
- Delegate campaign setup, reporting and QA workflows
- Create strong operational processes across the paid function
What you'll bring
- 4โ6 years of hands-on paid media and performance marketing experience, ideally with at least part of that in ecommerce, DTC or fashion
- Deep, in-account expertise across Meta and Google (Search, PMax, Shopping). Strong working knowledge of TikTok and Pinterest
- A clear point of view on paid strategy: how to scale, how to test, what to kill, what to double down on
- Strong commercial brain, comfortable owning ROAS, CAC, contribution margin and new-customer targets, not just platform metrics
- Confident with data: GA4, platform reporting, Looker/Sheets-level modelling, and ideally familiarity with MMM or incrementality work
- Sharp creative instincts... you know what makes an ad stop the scroll and can brief creative that performs
- Experience managing or mentoring at least one junior team member is a strong plus
- Genuine love for the Odd Muse brand and a customer-first mindset
- Comfortable in a fast-moving, founder-led environment... you're proactive, take ownership, and don't wait to be told what to do
Nice to have
- Experience scaling paid in the US or other international markets
- Familiarity with feed management tools (e.g. Shoptimised, Feedonomics, Channable, DataFeedWatch)
- Experience with influencer-led paid, affiliate or partnership channels
- Exposure to CRM, loyalty or lifecycle marketing, understanding how paid feeds into LTV
Why Odd Muse
- Join one of the fastest-growing independent British fashion brands at a genuinely exciting moment
- Real ownership from day one... your work will move the dial
- A small, ambitious, in-person team that ships quickly
- Generous staff discount and seasonal allowance
- Hybrid working from our Shenfield office, with a strong culture of being together in the room
Performance Marketing Lead in Slough employer: Odd Muse
At Odd Muse, we pride ourselves on being an excellent employer that fosters a dynamic and collaborative work culture. As a Performance Marketing Lead, you'll enjoy real ownership of your projects from day one, with opportunities for professional growth within our small, ambitious team. Our hybrid working model allows for flexibility while maintaining a strong sense of community, complemented by generous staff discounts and a commitment to crafting timeless pieces that resonate with our loyal customer base.
StudySmarter Expert Advice๐คซ
We think this is how you could land Performance Marketing Lead in Slough
โจTip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
โจTip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will help you stand out during interviews and give hiring managers a taste of what you can bring to the table.
โจTip Number 3
Prepare for interviews by researching Odd Muse and understanding their brand values. Be ready to discuss how your experience aligns with their goals, especially in paid media strategy across platforms like Meta and TikTok.
โจTip Number 4
Donโt forget to apply through our website! Itโs the best way to ensure your application gets seen. Plus, it shows youโre genuinely interested in joining the Odd Muse team and being part of our exciting journey.
We think you need these skills to ace Performance Marketing Lead in Slough
Some tips for your application ๐ซก
Show Your Passion for Performance Marketing:When you're writing your application, let your enthusiasm for performance marketing shine through! We want to see how you can bring your unique insights and experiences to the table, especially in the context of our brand.
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences that align with the Performance Marketing Lead role. Highlight your hands-on experience with platforms like Meta and Google, and how you've successfully driven growth in previous roles.
Be Data-Driven:We love numbers! In your application, donโt shy away from showcasing your analytical skills. Share examples of how you've used data to inform your strategies and decisions, particularly around ROAS and CAC.
Apply Through Our Website:We encourage you to apply directly through our website. Itโs the best way for us to receive your application and ensures youโre considered for this exciting opportunity at Odd Muse!
How to prepare for a job interview at Odd Muse
โจKnow Your Numbers
Make sure youโre familiar with key performance metrics like ROAS, CAC, and CVR. Be ready to discuss how you've used these metrics in past roles to drive growth and efficiency. This shows you understand the commercial side of performance marketing.
โจShowcase Your Creative Instincts
Prepare examples of successful campaigns where your creative input made a difference. Odd Muse values sharp creative instincts, so be ready to explain what makes an ad stand out and how you briefed creatives to achieve that.
โจDemonstrate Team Leadership
If you have experience managing or mentoring team members, share specific examples of how youโve developed talent. Odd Muse is looking for someone who can lead and inspire, so highlight your leadership style and successes.
โจBe Passionate About the Brand
Research Odd Muse thoroughly and express your genuine love for the brand. Talk about how you see your role contributing to its growth and community. Showing enthusiasm for the brand will resonate well with the interviewers.
