At a Glance
- Tasks: Lead performance marketing strategies across major platforms to drive growth and customer acquisition.
- Company: Join Odd Muse, a fast-growing contemporary womenswear brand with a vibrant team culture.
- Benefits: Enjoy hybrid working, generous discounts, and the chance to make a real impact.
- Other info: Opportunity for career growth in a supportive, founder-led team.
- Why this job: Be at the forefront of innovative marketing in a dynamic fashion environment.
- Qualifications: 4-6 years in paid media, strong analytical skills, and a passion for fashion.
The predicted salary is between 45000 - 55000 ยฃ per year.
Odd Muse is a London-born contemporary womenswear brand creating timeless, considered pieces designed to outlast trends. Since launching in 2020, we've grown into a global community with a loyal customer base across the UK, US, Europe and Australia, expanding from digital-first into wholesale, retail and beyond. We're a small, ambitious team that moves quickly, values craft and obsesses over our customer.
At Odd Muse, owned channels come first. Our brand, our content, our community... these are the foundation. Earned amplifies that. Paid is the multiplier: the function that takes what's already working and accelerates it, extending our reach, finding new customers, and driving efficient growth across the globe.
We're looking for a sharp, hands-on Performance Marketing Lead who is genuinely at the forefront of paid thinking. Someone who understands their role in the wider marketing mix, works in close partnership with the brand and content teams, and brings a clear point of view on how paid can amplify what we're building organically. You'll own the full paid roadmap across Meta, TikTok, Pinterest and Google, shape how we allocate budget, brief creative, and drive profitable growth across every key market. You'll also lead and develop the Performance Marketing Executive who supports you day-to-day.
What you'll own
- Paid Media Strategy & Execution
- Own paid media strategy across Meta, TikTok, Pinterest, Google and Snapchat
- Build, optimise and scale campaigns across prospecting, retention and launch activity
- Manage audience strategy, bidding, budget pacing and creative testing
- Drive new customer acquisition while maintaining efficiency targets
- Affiliate & Partnership Growth
- Own affiliate and creator-led paid growth strategy
- Work closely with influencer and social teams on amplification opportunities
- Identify scalable partnership and whitelisting opportunities
- Monitor affiliate performance, CAC and incremental revenue contribution
- Reporting & Commercial Insights
- Own daily, weekly and monthly reporting across all paid channels
- Analyse performance across ROAS, MER, CAC, CVR and contribution
- Translate data into clear actions and recommendations for leadership
- Support forecasting and budget planning across markets
- Team Management
- Manage and mentor the Performance Marketing Executive
- Delegate campaign setup, reporting and QA workflows
- Create strong operational processes across the paid function
What you'll bring
- 4โ6 years of hands-on paid media and performance marketing experience, ideally with at least part of that in ecommerce, DTC or fashion
- Deep, in-account expertise across Meta and Google (Search, PMax, Shopping). Strong working knowledge of TikTok and Pinterest
- A clear point of view on paid strategy: how to scale, how to test, what to kill, what to double down on
- Strong commercial brain, comfortable owning ROAS, CAC, contribution margin and new-customer targets, not just platform metrics
- Confident with data: GA4, platform reporting, Looker/Sheets-level modelling, and ideally familiarity with MMM or incrementality work
- Sharp creative instincts... you know what makes an ad stop the scroll and can brief creative that performs
- Experience managing or mentoring at least one junior team member is a strong plus
- Genuine love for the Odd Muse brand and a customer-first mindset
- Comfortable in a fast-moving, founder-led environment... you're proactive, take ownership, and don't wait to be told what to do
Nice to have
- Experience scaling paid in the US or other international markets
- Familiarity with feed management tools (e.g. Shoptimised, Feedonomics, Channable, DataFeedWatch)
- Experience with influencer-led paid, affiliate or partnership channels
- Exposure to CRM, loyalty or lifecycle marketing, understanding how paid feeds into LTV
Why Odd Muse
- Join one of the fastest-growing independent British fashion brands at a genuinely exciting moment
- Real ownership from day one... your work will move the dial
- A small, ambitious, in-person team that ships quickly
- Generous staff discount and seasonal allowance
- Hybrid working from our Shenfield office, with a strong culture of being together in the room
Performance Marketing Lead in London employer: Odd Muse
At Odd Muse, we pride ourselves on being an excellent employer that fosters a dynamic and collaborative work culture. Our team enjoys real ownership from day one, with opportunities for personal and professional growth in a fast-paced environment. Located in Shenfield, our hybrid working model allows for flexibility while maintaining a strong sense of community, complemented by generous staff discounts and a commitment to crafting timeless fashion pieces.
StudySmarter Expert Advice๐คซ
We think this is how you could land Performance Marketing Lead in London
โจTip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
โจTip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing successes. This will give you an edge during interviews and help us see how you can contribute to our team.
โจTip Number 3
Prepare for interviews by researching Odd Muse and our brand values. Understand our customer base and think about how your experience aligns with our goals. This will help you stand out as a candidate who truly gets us.
โจTip Number 4
Apply through our website! Itโs the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Odd Muse.
We think you need these skills to ace Performance Marketing Lead in London
Some tips for your application ๐ซก
Show Your Passion for Performance Marketing:When you're writing your application, let your enthusiasm for performance marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We love seeing candidates who are genuinely excited about the role and our brand.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in paid media strategy. We want to see how your skills align with what we're looking for, so donโt be shy about showcasing your expertise in Meta, TikTok, and Google!
Be Data-Driven:Since weโre all about numbers, include any metrics or results from your previous roles that demonstrate your success in performance marketing. Whether itโs ROAS, CAC, or any other key performance indicators, we want to know how youโve driven growth in the past.
Apply Through Our Website:We encourage you to apply directly through our website! Itโs the best way for us to receive your application and ensures youโre considered for the role. Plus, it shows youโre keen on joining our team at Odd Muse!
How to prepare for a job interview at Odd Muse
โจKnow Your Numbers
As a Performance Marketing Lead, you'll need to be comfortable with metrics like ROAS, CAC, and CVR. Brush up on these numbers before your interview, and be ready to discuss how you've used them to drive successful campaigns in the past.
โจShowcase Your Creative Instincts
Odd Muse values sharp creative instincts. Prepare examples of ads or campaigns that you believe were particularly effective. Be ready to explain why they worked and how you would brief creatives to achieve similar results.
โจUnderstand the Brand
Familiarise yourself with Odd Muse's brand ethos and customer base. Show genuine enthusiasm for their products and discuss how your performance marketing strategies can amplify their organic growth while aligning with their brand values.
โจPrepare for Team Dynamics
Since you'll be managing a Performance Marketing Executive, think about your leadership style. Be prepared to share your approach to mentoring and how you plan to create strong operational processes within the team.
