At a Glance
- Tasks: Lead and scale Odd Muse's brand presence across the US, focusing on NYC.
- Company: Join a modern mid-luxury womenswear brand redefining occasion dressing.
- Benefits: Competitive salary, creative freedom, and direct access to the Founder.
- Other info: High autonomy and opportunity for growth as the brand expands.
- Why this job: Shape a global brand and make a real impact in the fashion industry.
- Qualifications: 5+ years in brand management or marketing within fashion or lifestyle.
The predicted salary is between 42750 - 52250 £ per year.
Reporting to: Founder & Managing Director
Scope: United States (with a strong focus on New York City)
About Odd Muse
Odd Muse is a modern mid-luxury womenswear brand redefining occasion dressing through timeless design, founder‑led storytelling, and community‑driven growth. What began in London has evolved into a global brand with flagship retail, a highly engaged audience, and a rapidly expanding international footprint. The United States is a key growth market for Odd Muse. With New York as our anchor city and our first US retail presence now established, we are looking for an exceptional Brand Manager for US Growth to lead and scale the brand across the United States from our London HQ.
The Role
This is a foundational role with national responsibility from day one. While New York and the NYC store will be the primary focus initially, this role is ultimately about driving US‑wide brand growth, expanding state by state. Reporting directly into the Founder, you will operate with a high level of autonomy and ownership, shaping how Odd Muse shows up culturally, commercially, and experientially across the US. Based at HQ, you will work closely with US partners, agencies, and on‑the‑ground teams, with regular travel to the United States as the market grows. This role is ideal for a highly motivated self‑starter who thrives in fast‑growth, founder‑led environments and is confident owning an international market from afar.
Key Responsibilities
- Drive brand awareness and cultural relevance across the US, with NYC as the lead market
- Own the brand presence and performance of the New York store through events, partnerships, and activations
- Concept and execute best‑in‑class brand events, from intimate VIP moments to larger cultural activations
- Develop and manage a US influencer and talent strategy focused on long‑term brand alignment
- Work closely with the US PR agency to secure high‑quality, nationwide media coverage
- Elevate founder‑led storytelling and brand placements across fashion, lifestyle, and culture
- Build customer loyalty and retention initiatives tailored to the US market
- Act as the voice of the US market internally, feeding insights into global strategy
- Travel regularly to the US (particularly New York) to support launches, events, and key moments
Success Measures & US Growth KPIs
- Growth in US brand awareness and share of voice beyond NYC
- Increased footfall, engagement, and event‑driven sales at the NYC store
- Consistent tier‑one US press coverage and strong media relationships
- High‑quality influencer partnerships with measurable reach and engagement
- Growth in US repeat purchase rate and customer lifetime value
- Clear identification and activation of priority US markets beyond New York
- Strong independent execution as the owner of the US market
About You
- 5+ years’ experience in brand, marketing, PR, partnerships, or community within fashion, luxury, beauty, or lifestyle
- Comfortable owning a key international market from HQ, with regular US travel
- Highly independent, proactive, and commercially minded
- Deep understanding of the US fashion and cultural landscape, particularly New York
- Strong existing network across US influencers, tastemakers, media, and cultural partners
- Exceptional eye for brand, detail, and aesthetics
- Confident representing Odd Muse externally at the highest level
Why Join Odd Muse
- Opportunity to build and lead the US brand from the ground up
- Direct reporting line to the Founder
- High autonomy, ownership, and creative freedom
- Clear scope to grow the role as the US footprint expands
- Competitive salary and benefits
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Retail Apparel and Fashion
Brand Manager – US Growth in Brentwood employer: Odd Muse
At Odd Muse, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. Located in the heart of London, we offer our employees competitive benefits, opportunities for professional growth, and the chance to work with a passionate team dedicated to excellence in luxury womenswear. Join us to make a meaningful impact in a dynamic environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager – US Growth in Brentwood
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Odd Muse and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Odd Muse are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Odd Muse on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Odd Muse. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager – US Growth in Brentwood
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Odd Muse. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Odd Muse:Show us that you’ve done your homework! In your application, briefly mention what you admire about Odd Muse’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Odd Muse
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Odd Muse will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Odd Muse, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
