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- Tasks: Create impactful ad strategies for a leading beauty brand and drive growth through innovative campaigns.
- Company: Join Faccelove, a fast-growing e-commerce beauty brand with a mission to enhance natural beauty.
- Benefits: Enjoy a competitive salary, reliable payments, and long-term growth opportunities.
- Other info: Collaborate with a dynamic team and thrive in a fast-paced environment.
- Why this job: Be at the forefront of creative advertising and make a real impact in the beauty industry.
- Qualifications: Experience in direct response advertising and a passion for creative strategy.
The predicted salary is between 40000 - 50000 £ per year.
Faccelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.
About The Role
We are looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale. You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You will work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision. This role is for someone who understands that creative is the biggest lever in paid growth.
Responsibilities
- Creative Strategy & Ideation
- Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
- Create strong angles, hooks, and messaging frameworks for a mature female audience
- Translate product benefits into emotion-driven, problem-solution ads
- Continuously generate new concepts while iterating on proven winners
- Testing, Scaling & Iteration
- Analyze performance data (hooks, retention, CTR, CPA, ROAS)
- Identify winning creatives and patterns
- Create structured iterations to scale winners
- Kill underperformers fast and double down on what works
- Briefings & Collaboration
- Write clear, actionable briefs for UGC creators and editors
- Guide creators on tone, structure, objections, and delivery
- Work closely with media buyers to align creative & performance
- Collaborate with brand and marketing teams to ensure consistency
- Market & Customer Insight
- Deeply understand the mature women customer
- Identify key objections, desires, fears, and buying triggers
- Monitor competitors and market trends
- Turn customer feedback and reviews into ad concepts
What We Are Looking For
- Proven experience as a Creative Strategist for D2C brands
- Strong background in direct response advertising
- Deep understanding of Meta & TikTok ad creatives
- Experience scaling ads (not just launching them)
- Strong copy instincts (hooks, headlines, CTAs)
- Data-driven mindset with creative intuition
- Ability to move fast, test fast, and learn fast
Must-Have Skills
- Creative concepting & angle development
- Direct response copywriting
- Performance analysis & iteration
- Clear briefing & communication
- Strong ownership mentality
Nice To Have
- Experience in beauty, skincare, or supplements
- Experience marketing to women 40+
- Familiarity with UGC-driven ad systems
- Experience working in fast-scaling D2C brands
What Success Looks Like
- Consistent flow of new winning creatives
- Clear creative direction for the entire ad pipeline
- Ads that both convert and build brand trust
- Scalable systems for testing and iteration
- Strong collaboration across the marketing team
What’s in it for you?
- Competitive salary
- On-time and reliable payments
- Opportunity to work with a fast-growing global e-commerce brand
- Long-term growth opportunities
Creative Strategist (DTC Beauty Brand) in London employer: ODAQ
Contact Detail:
ODAQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist (DTC Beauty Brand) in London
✨Tip Number 1
Get to know the brand inside out! Dive into Faccelove's mission and values, and understand their target audience. This will help you tailor your approach and show them you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Show off your creative chops! Prepare a portfolio that highlights your best work in direct response advertising. Make sure to include examples that resonate with the beauty industry and demonstrate your understanding of the target audience.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Faccelove and ready to contribute to their growth.
We think you need these skills to ace Creative Strategist (DTC Beauty Brand) in London
Some tips for your application 🫡
Show Your Creative Side: When applying, let your creativity shine through! Use engaging language and showcase your unique ideas in your application. Remember, we’re looking for someone who can turn insights into compelling ads, so don’t hold back!
Tailor Your Application: Make sure to customise your application for the role. Highlight your experience with direct response advertising and how it relates to our mission at Faccelove. We want to see how you can contribute to our brand vision!
Be Data-Driven: We love a good mix of creativity and data! In your application, mention any experience you have with performance analysis and how you've used data to inform your creative strategies. Show us you can think both creatively and analytically.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at ODAQ
✨Know Your Audience
Before the interview, dive deep into understanding the mature female audience that Faccelove targets. Think about their desires, fears, and buying triggers. This will help you tailor your responses and showcase your ability to create ads that resonate with them.
✨Showcase Your Creative Process
Be ready to discuss your creative strategy and ideation process. Share specific examples of how you've developed high-converting ad concepts in the past. Highlight your experience with Meta and TikTok, and be prepared to explain how you turn insights into compelling ads.
✨Data-Driven Storytelling
Faccelove values a data-driven mindset, so come prepared to talk about how you've used performance analysis to inform your creative decisions. Discuss any metrics you've tracked, like CTR or ROAS, and how they influenced your approach to scaling successful ads.
✨Collaboration is Key
Emphasise your ability to work closely with media buyers, creators, and other team members. Share examples of how you've written clear briefs and guided creators to ensure alignment with brand vision. This will demonstrate your collaborative spirit and ownership mentality.