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- Tasks: Create impactful ad strategies for a leading beauty brand and drive performance.
- Company: Fast-growing e-commerce beauty brand focused on enhancing natural beauty.
- Benefits: Competitive salary, reliable payments, and long-term growth opportunities.
- Why this job: Join a dynamic team and shape the future of beauty advertising.
- Qualifications: Experience in direct response advertising and strong creative instincts.
- Other info: Collaborative environment with a focus on innovation and customer insights.
The predicted salary is between 40000 - 50000 £ per year.
Faccelove is a fast-growing e-commerce beauty brand serving thousands of customers worldwide every day. Our mission is to help people preserve and enhance their natural beauty through innovative products and meaningful brand experiences.
We’re looking for a Creative Strategist who lives and breathes direct response advertising and understands how to turn insights, emotions, and objections into ads that scale. You will own the creative strategy behind our paid ads, from ideation and angles to briefing, testing, iteration, and scaling. You’ll work closely with media buyers, creators, editors, and founders to continuously push performance while staying aligned with the brand vision. This role is for someone who understands that creative is the biggest lever in paid growth.
Responsibilities
- Creative Strategy & Ideation
- Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels
- Create strong angles, hooks, and messaging frameworks for a mature female audience
- Translate product benefits into emotion-driven, problem-solution ads
- Continuously generate new concepts while iterating on proven winners
- Testing, Scaling & Iteration
- Analyze performance data (hooks, retention, CTR, CPA, ROAS)
- Identify winning creatives and patterns
- Create structured iterations to scale winners
- Kill underperformers fast and double down on what works
- Briefings & Collaboration
- Write clear, actionable briefs for UGC creators and editors
- Guide creators on tone, structure, objections, and delivery
- Work closely with media buyers to align creative & performance
- Collaborate with brand and marketing teams to ensure consistency
- Market & Customer Insight
- Deeply understand the mature women customer
- Identify key objections, desires, fears, and buying triggers
- Monitor competitors and market trends
- Turn customer feedback and reviews into ad concepts
What We’re Looking For
- Proven experience as a Creative Strategist for D2C brands
- Strong background in direct response advertising
- Deep understanding of Meta & TikTok ad creatives
- Experience scaling ads (not just launching them)
- Strong copy instincts (hooks, headlines, CTAs)
- Data-driven mindset with creative intuition
- Ability to move fast, test fast, and learn fast
Must-Have Skills
- Creative concepting & angle development
- Direct response copywriting
- Performance analysis & iteration
- Clear briefing & communication
- Strong ownership mentality
Nice To Have
- Experience in beauty, skincare, or supplements
- Experience marketing to women 40+
- Familiarity with UGC-driven ad systems
- Experience working in fast-scaling D2C brands
What Success Looks Like
- Consistent flow of new winning creatives
- Clear creative direction for the entire ad pipeline
- Ads that both convert and build brand trust
- Scalable systems for testing and iteration
- Strong collaboration across the marketing team
What’s in it for you?
- Competitive salary
- On-time and reliable payments
- Opportunity to work with a fast-growing global e-commerce brand
- Long-term growth opportunities
Creative Strategist (DTC Beauty Brand) employer: ODAQ
Contact Detail:
ODAQ Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist (DTC Beauty Brand)
✨Tip Number 1
Network like a pro! Reach out to people in the beauty and e-commerce space, especially those who work at Faccelove or similar brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best ad concepts and campaigns. Make sure it’s visually appealing and showcases your understanding of direct response advertising—this is your chance to shine!
✨Tip Number 3
Stay on top of trends! Keep an eye on what’s hot in the beauty industry and how brands are engaging with their audiences. Use this knowledge to tailor your approach when you connect with Faccelove or during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Faccelove team.
We think you need these skills to ace Creative Strategist (DTC Beauty Brand)
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique ideas that align with our mission at Faccelove. Remember, we want to see how you can turn insights into compelling ad concepts!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in direct response advertising and D2C brands. We love seeing how your background fits with our needs, so don’t be shy about showcasing relevant projects or campaigns you've worked on.
Data Meets Creativity: Since this role is all about balancing creativity with performance, include examples of how you've used data to inform your creative decisions. Show us how you’ve turned performance metrics into winning ad strategies – we’re all about that data-driven mindset!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications better and ensures you don’t miss out on any important updates. Plus, it’s super easy – just follow the prompts and let us see what you’ve got!
How to prepare for a job interview at ODAQ
✨Know Your Audience
Before the interview, dive deep into understanding the mature female audience that Faccelove targets. Think about their desires, fears, and buying triggers. This will help you tailor your responses and showcase how your creative strategies can resonate with them.
✨Showcase Your Creative Process
Be ready to discuss your approach to developing high-converting ad concepts. Share specific examples of how you've turned insights into successful campaigns in the past. Highlight your ability to iterate on ideas and scale winning creatives, as this is crucial for the role.
✨Data-Driven Storytelling
Prepare to talk about how you analyse performance data to inform your creative decisions. Bring examples of how you've identified winning patterns and made structured iterations based on metrics like CTR and ROAS. This will demonstrate your data-driven mindset combined with creative intuition.
✨Collaboration is Key
Faccelove values teamwork, so be ready to discuss how you've collaborated with media buyers, creators, and other teams in previous roles. Share instances where clear communication and actionable briefs led to successful outcomes, showing that you can align creative strategies with performance goals.