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- Tasks: Manage and optimise impactful PPC campaigns for global optical retailers.
- Company: Join OptiCommerce, a leading digital marketing agency in the optical sector.
- Benefits: Enjoy hybrid working, real ownership of projects, and clear career progression.
- Other info: Collaborate with a dynamic team and gain exposure to industry events.
- Why this job: Make a real impact with international campaigns and cross-channel learning opportunities.
- Qualifications: 3+ years in Google Ads or 2+ years in agency-side PPC; strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
OptiCommerce is the leading specialist digital marketing and website agency for optical retailers worldwide. As part of the Ocuco Group, we support independent practices, premium eyewear brands and e-commerce businesses with performance marketing across Google Ads, SEO, social media, e-commerce optimisation, website platforms and analytics.
We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks. At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated. This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite. This role offers ownership, variety, and clear progression into senior performance strategy.
What you’ll be doing
- Campaign management
- Build and optimise Google Ads campaigns from initial brief through to launch and scale
- Manage budgets across multiple markets and currencies
- Execute keyword strategies aligned to commercial intent and client objectives
- Write and test high-performing ad copy
- Optimise Smart Bidding strategies (CPA / ROAS / value-based)
- Develop remarketing and audience targeting strategies
- Improve conversion rates through landing page insight and testing
- Identify growth opportunities using Auction Insights and competitor positioning
- Monitor campaign pacing and performance against targets
- Identify and resolve performance issues efficiently
- Work within GA4 and Google Tag Manager to ensure accurate tracking
- Use call tracking and conversion attribution tools
- Build and maintain Looker Studio dashboards
- Translate performance data into actionable client insights
- Work alongside SEO, content and web teams on integrated campaigns
- Contribute ideas to improve campaign structure and agency processes
- Support client strategy conversations with performance insights
What we’re looking for
- Essential
- 3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency-side PPC experience
- Experience managing multiple accounts simultaneously
- Strong understanding of conversion tracking and attribution
- Comfortable working within GA4 and Google Tag Manager
- Experience optimising toward CPA / ROAS targets
- Strong analytical skills with the ability to identify trends and opportunities
- Excellent written English and communication skills
- Microsoft Ads experience
- Meta Ads experience
- Looker Studio reporting experience
- Experience with call tracking platforms
- Experience working with e-commerce or appointment-driven businesses
Why join OptiCommerce
- Exposure to international campaigns across multiple markets
- Real ownership of client accounts and campaign strategy
- Hybrid working flexibility
- A performance-focused agency environment
- Sector-specialist expertise in optical retail and healthcare
- Cross-channel learning across SEO, CRO, landing pages, content and analytics
- Responsibility for real client outcomes
- Opportunities to attend industry events and exhibitions
- Clear progression toward Senior PPC / Performance Strategist roles
- Support from an experienced performance marketing leadership team
PPC & Paid Media Analyst employer: Ocuco
Contact Detail:
Ocuco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC & Paid Media Analyst
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and performance marketing. Be ready to discuss your past experiences and how you've optimised campaigns for better results. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at OptiCommerce. It shows initiative and enthusiasm, which we really value.
We think you need these skills to ace PPC & Paid Media Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC & Paid Media Analyst role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with what we're looking for!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and metrics to demonstrate the impact of your work. This helps us understand the real commercial impact you’ve made in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Explain why you're passionate about digital marketing and how your experience makes you a great fit for our team. We love seeing enthusiasm and a personal touch!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Ocuco
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss your experience managing campaigns, especially how you've optimised for CPA and ROAS. They’ll want to hear about specific strategies you've used and the results you've achieved.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've identified trends and opportunities in past campaigns. Being able to translate data into actionable insights will impress them, so think of a few key metrics that highlight your success.
✨Familiarise Yourself with Their Tools
Since they use GA4, Google Tag Manager, and Looker Studio, it’s a good idea to get comfortable with these tools. If you have experience with them, be ready to share how you’ve used them to track performance and optimise campaigns.
✨Collaborative Mindset
OptiCommerce values teamwork, so be prepared to discuss how you’ve collaborated with other teams in the past. Think of examples where you’ve worked alongside SEO or content teams to create integrated campaigns, as this will show you’re a great fit for their performance-focused environment.