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- Tasks: Manage and optimise impactful PPC campaigns for global optical retailers.
- Company: Join OptiCommerce, a leading digital marketing agency in the optical sector.
- Benefits: Enjoy hybrid working, competitive salary, and clear career progression.
- Other info: Collaborate with a talented team and gain exposure to diverse marketing channels.
- Why this job: Make a real impact with international campaigns and innovative strategies.
- Qualifications: 3+ years in Google Ads or 2+ years in agency PPC experience required.
The predicted salary is between 35000 - 45000 ÂŁ per year.
OptiCommerce is the leading specialist digital marketing and website agency for optical retailers worldwide. As part of the Ocuco Group, we support independent practices, premium eyewear brands and e-commerce businesses with performance marketing across Google Ads, SEO, social media, e-commerce optimisation, website platforms and analytics.
We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks. At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated. This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite. This role offers ownership, variety, and clear progression into senior performance strategy.
What you’ll be doing
- Campaign management
- Build and optimise Google Ads campaigns from initial brief through to launch and scale
- Manage budgets across multiple markets and currencies
- Execute keyword strategies aligned to commercial intent and client objectives
- Write and test high‑performing ad copy
- Optimise Smart Bidding strategies (CPA / ROAS / value‑based)
- Develop remarketing and audience targeting strategies
- Performance optimisation
- Improve conversion rates through landing page insight and testing
- Identify growth opportunities using Auction Insights and competitor positioning
- Monitor campaign pacing and performance against targets
- Identify and resolve performance issues efficiently
- Tracking & reporting
- Work within GA4 and Google Tag Manager to ensure accurate tracking
- Use call tracking and conversion attribution tools
- Build and maintain Looker Studio dashboards
- Translate performance data into actionable client insights
- Collaboration
- Work alongside SEO, content and web teams on integrated campaigns
- Contribute ideas to improve campaign structure and agency processes
- Support client strategy conversations with performance insights
What we’re looking for
- Essential
- 3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency‑side PPC experience
- Experience managing multiple accounts simultaneously
- Strong understanding of conversion tracking and attribution
- Comfortable working within GA4 and Google Tag Manager
- Experience optimising toward CPA / ROAS targets
- Strong analytical skills with the ability to identify trends and opportunities
- Excellent written English and communication skills
- Nice to have
- Microsoft Ads experience
- Meta Ads experience
- Looker Studio reporting experience
- Experience with call tracking platforms
- Experience working with e‑commerce or appointment‑driven businesses
Why join OptiCommerce
- Exposure to international campaigns across multiple markets
- Real ownership of client accounts and campaign strategy
- Hybrid working flexibility
- A performance‑focused agency environment
- Sector‑specialist expertise in optical retail and healthcare
- Cross‑channel learning across SEO, CRO, landing pages, content and analytics
- Responsibility for real client outcomes
- Opportunities to attend industry events and exhibitions
- Clear progression toward Senior PPC / Performance Strategist roles
- Support from an experienced performance marketing leadership team
PPC & Paid Media Analyst employer: Ocuco Ltd
Contact Detail:
Ocuco Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC & Paid Media Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Showcase your skills! Create a portfolio of your best PPC campaigns and results. When you get the chance to chat with hiring managers, share your successes and how you can bring that expertise to their team.
✨Tip Number 3
Prepare for interviews by practising common questions related to PPC and performance marketing. Be ready to discuss your strategies for campaign optimisation and how you've tackled challenges in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at OptiCommerce.
We think you need these skills to ace PPC & Paid Media Analyst
Some tips for your application 🫡
Show Off Your PPC Skills: When you're writing your application, make sure to highlight your experience with Google Ads and any other relevant platforms. We want to see how you've managed campaigns in the past and the impact they've had, so don’t hold back on the details!
Tailor Your Application: Take a moment to customise your application for this role. Mention specific projects or achievements that align with what we’re looking for at OptiCommerce. This shows us you’ve done your homework and are genuinely interested in joining our team.
Be Clear and Concise: We appreciate clarity! Make sure your application is easy to read and straight to the point. Use bullet points where necessary to break down your skills and experiences, especially when discussing your campaign management and optimisation strategies.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do at OptiCommerce.
How to prepare for a job interview at Ocuco Ltd
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss your experience managing campaigns, especially how you've optimised for CPA and ROAS. They’ll want to see that you can talk the talk when it comes to performance marketing.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've used data to identify trends and improve campaign performance. If you’ve worked with GA4 or Google Tag Manager, be ready to share specific instances where you’ve ensured accurate tracking and reporting.
✨Be Ready to Collaborate
OptiCommerce values teamwork, so think about how you’ve collaborated with other teams in the past. Have some examples ready of how you’ve worked alongside SEO, content, or web teams to create integrated campaigns. This will show that you’re a team player who can contribute to their performance-focused environment.
✨Ask Smart Questions
At the end of the interview, don’t forget to ask insightful questions. Inquire about their approach to campaign management across different markets or how they measure success. This shows your genuine interest in the role and helps you understand if it’s the right fit for you.