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For Companies At a Glance
- Tasks: Manage and optimise impactful PPC campaigns for global optical retailers.
- Company: Join OptiCommerce, a leading digital marketing agency in the optical sector.
- Benefits: Enjoy hybrid working, competitive salary, and clear career progression.
- Other info: Collaborate with a talented team and learn across multiple marketing channels.
- Why this job: Make a real impact with international campaigns and gain valuable experience.
- Qualifications: 3+ years in Google Ads or 2+ years in agency PPC management.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Company Profile
OptiCommerce is the leading specialist digital marketing and website agency for optical retailers worldwide. As part of the Ocuco Group, we support independent practices, premium eyewear brands and e-commerce businesses with performance marketing across Google Ads, SEO, social media, e-commerce optimisation, website platforms and analytics.
Job Description
We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks. At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated. This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite. This role offers ownership, variety, and clear progression into senior performance strategy.
What you’ll be doing
- Campaign management
- Build and optimise Google Ads campaigns from initial brief through to launch and scale
- Manage budgets across multiple markets and currencies
- Execute keyword strategies aligned to commercial intent and client objectives
- Write and test high‑performing ad copy
- Optimise Smart Bidding strategies (CPA / ROAS / value‑based)
- Develop remarketing and audience targeting strategies
- Improve conversion rates through landing page insight and testing
- Identify growth opportunities using Auction Insights and competitor positioning
- Monitor campaign pacing and performance against targets
- Identify and resolve performance issues efficiently
- Work within GA4 and Google Tag Manager to ensure accurate tracking
- Use call tracking and conversion attribution tools
- Build and maintain Looker Studio dashboards
- Translate performance data into actionable client insights
- Work alongside SEO, content and web teams on integrated campaigns
- Contribute ideas to improve campaign structure and agency processes
- Support client strategy conversations with performance insights
What we’re looking for
- Essential
- 3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency‑side PPC experience
- Experience managing multiple accounts simultaneously
- Strong understanding of conversion tracking and attribution
- Comfortable working within GA4 and Google Tag Manager
- Experience optimising toward CPA / ROAS targets
- Strong analytical skills with the ability to identify trends and opportunities
- Excellent written English and communication skills
- Microsoft Ads experience
- Meta Ads experience
- Looker Studio reporting experience
- Experience with call tracking platforms
- Experience working with e‑commerce or appointment‑driven businesses
Why join OptiCommerce
- Exposure to international campaigns across multiple markets
- Real ownership of client accounts and campaign strategy
- Hybrid working flexibility
- A performance‑focused agency environment
- Sector‑specialist expertise in optical retail and healthcare
- Cross‑channel learning across SEO, CRO, landing pages, content and analytics
- Responsibility for real client outcomes
- Opportunities to attend industry events and exhibitions
- Clear progression toward Senior PPC / Performance Strategist roles
- Support from an experienced performance marketing leadership team
PPC & Paid Media Analyst in London employer: Ocuco Ltd
Contact Detail:
Ocuco Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC & Paid Media Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give you an edge during interviews and help us see how you can make a real impact at OptiCommerce.
✨Tip Number 3
Prepare for the interview by researching our company and understanding our clients' needs. Be ready to discuss how your experience aligns with our goals and how you can contribute to our performance marketing strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at OptiCommerce.
We think you need these skills to ace PPC & Paid Media Analyst in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC & Paid Media Analyst role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with what we do at OptiCommerce!
Show Off Your Analytical Skills: Since this role is all about performance optimisation, don’t shy away from showcasing your analytical prowess. Include examples of how you've used data to drive campaign success. We love numbers that tell a story!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and avoid jargon unless it's relevant. We appreciate a well-structured application that gets straight to the point—just like our campaigns!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the OptiCommerce team!
How to prepare for a job interview at Ocuco Ltd
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss your experience managing campaigns, especially how you've optimised for CPA and ROAS. They’ll want to hear about specific strategies you've used and the results you've achieved.
✨Show Off Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've identified trends and opportunities in past campaigns. Being able to translate data into actionable insights will impress them, so think of a few key metrics that showcase your success.
✨Familiarise Yourself with Their Tools
Since they use GA4 and Google Tag Manager, it’s a good idea to get comfortable with these tools if you aren’t already. Be ready to discuss how you’ve used them in previous roles, particularly in tracking and reporting performance metrics.
✨Collaborative Mindset
OptiCommerce values teamwork, so be prepared to talk about how you’ve collaborated with other teams in the past. Share examples of how you’ve worked alongside SEO, content, or web teams to create integrated campaigns that deliver results.