Digital Marketing Executive (Client Marketing)

Company Profile

Ocuco Limited is a leading software solutions provider in the eyecare industry, dedicated to helping eyecare professionals streamline their operations and provide exceptional patient care. With a global presence and a focus on innovation, Ocuco has built a reputation for delivering cutting-edge technology and outstanding customer service. OptiCommerce is part of the Ocuco group and is the leading independent digital marketing and web provider in the optical sector, with clients in the UK, Ireland, the Nordics region, Canada and the US.

Job Description

Join Ocuco Ltd. as a Digital Marketing Executive and become an integral part of our dynamic, multinational Client Marketing team based in London. Reporting to the Head of Client Digital Marketing, the successful candidate will play a key role in developing and executing innovative digital strategies. This position involves working with clients across the UK & Ireland, the US, Canada, and the Nordics, as well as maintaining communication with prospective clients worldwide. The role requires a high level of attention to detail, strong organisational abilities, and excellent communication skills. Occasional travel to optical trade shows in the UK will be expected. This is a hybrid role, with a requirement to be in the office three days per week.

Core Responsibilities

• Plan and execute social media content for clients
• Review your own and colleagues’ client social media content
• Ensure all content meets quality standards before submission to the manager
• Schedule social media posts using specialist delivery platforms
• Liaise with clients to gather social media assets, blog content, and briefs
• Coordinate with third-party vendors to support content delivery
• Build bespoke client content calendars based on briefs, seasonality, and industry trends
• Assist in compiling advanced customer reports using multiple data sources (e.g., Google Analytics, Google Ads, WooCommerce, bespoke platforms)
• Monitor and report on paid campaign budgets (Google Ads, social media ads, etc.), ensuring appropriate spend management
• Respond to client communications (calls, emails, etc.), providing timely and appropriate resolutions
• Support the Client Marketing Team in their day-to-day activities
• Accurately complete tasks on time using provided tools and platforms
• Contribute positively to a collaborative team environment, where each member plays a valued role

Minimum Requirements

• A qualification in Marketing, Business, Languages or related field.
• 2+ years of experience in crafting and executing social media content for clients.
• Demonstrated ability to thrive in a fast-paced environment.
• Proficiency in executing B2C/B2B content across diverse social media platforms.
• Exceptional attention to detail and ability to understand and execute marketing briefs accurately.
• Strong organisational and planning skills.
• Fluency in English (both verbal and written).
• Advanced proficiency in Microsoft Office Suite.
• The ideal candidate will also have Certification in Meta ads or other relevant marketing platforms.
• Experience with content scheduling platforms such as Publer, Buffer, and Hootsuite.
• Previous success in building, executing, and analysing Meta Ads/LinkedIn Ads campaigns.
• Familiarity with content/blog platforms including WooCommerce and Google Business.
• Positive attitude and proactive approach to delivering high-quality results.
• Prior experience in the healthcare or eyewear sectors.