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- Tasks: Manage and optimise impactful PPC campaigns for global optical retailers.
- Company: Leading digital marketing agency for optical retailers, part of the Ocuco Group.
- Benefits: Hybrid working model, competitive salary, and clear progression opportunities.
- Other info: Join a dynamic team with cross-channel learning and industry event opportunities.
- Why this job: Make a real impact in performance marketing while growing your career.
- Qualifications: 3+ years managing Google Ads or 2+ years agency-side PPC experience.
The predicted salary is between 35000 - 45000 ÂŁ per year.
OptiCommerce is the leading specialist digital marketing and website agency for optical retailers worldwide. As part of the Ocuco Group, we support independent practices, premium eyewear brands and e-commerce businesses with performance marketing across Google Ads, SEO, social media, e-commerce optimisation, website platforms and analytics.
We’re looking for a PPC & Paid Media Analyst who enjoys building campaigns that deliver real commercial impact and not just impressions and clicks. At OptiCommerce, you’ll manage and optimise multi-market paid campaigns for independent optical retailers and premium eyewear brands across the UK, Ireland, North America and the Nordics. You’ll work within a specialist performance team where PPC, SEO, content, analytics and web strategy are tightly integrated. This position is based in our London office in Chiswick and operates on a hybrid working model, with three days per week onsite. This role offers ownership, variety, and clear progression into senior performance strategy.
What you’ll be doing
- Campaign management
- Build and optimise Google Ads campaigns from initial brief through to launch and scale
- Manage budgets across multiple markets and currencies
- Execute keyword strategies aligned to commercial intent and client objectives
- Write and test high‑performing ad copy
- Develop remarketing and audience targeting strategies
- Performance optimisation
- Improve conversion rates through landing page insight and testing
- Identify growth opportunities using Auction Insights and competitor positioning
- Monitor campaign pacing and performance against targets
- Identify and resolve performance issues efficiently
- Tracking & reporting
- Work within GA4 and Google Tag Manager to ensure accurate tracking
- Use call tracking and conversion attribution tools
- Build and maintain Looker Studio dashboards
- Work alongside SEO, content and web teams on integrated campaigns
- Contribute ideas to improve campaign structure and agency processes
- Support client strategy conversations with performance insights
What we’re looking for
- 3+ years’ experience managing Google Ads campaigns, OR 2+ years’ agency‑side PPC experience
- Experience managing multiple accounts simultaneously
- Strong understanding of conversion tracking and attribution
- Comfortable working within GA4 and Google Tag Manager
- Experience optimising toward CPA / ROAS targets
- Strong analytical skills with the ability to identify trends and opportunities
- Excellent written English and communication skills
Nice to have
- Looker Studio reporting experience
- Experience with call tracking platforms
- Experience working with e-commerce or appointment‑driven businesses
- Exposure to international campaigns across multiple markets
- Real ownership of client accounts and campaign strategy
- Hybrid working flexibility
- A performance‑focused agency environment
- Sector‑specialist expertise in optical retail and healthcare
- Cross‑channel learning across SEO, CRO, landing pages, content and analytics
- Responsibility for real client outcomes
- Opportunities to attend industry events and exhibitions
- Clear progression toward Senior PPC / Performance Strategist roles
- Support from an experienced performance marketing leadership team
PPC & Paid Media Analyst employer: Ocuco Limited
Contact Detail:
Ocuco Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC & Paid Media Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give potential employers a clear idea of what you can bring to the table and how you can make an impact at OptiCommerce.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Ads and performance marketing strategies. Be ready to discuss your past experiences and how they align with the role of a PPC & Paid Media Analyst.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the OptiCommerce team.
We think you need these skills to ace PPC & Paid Media Analyst
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the PPC & Paid Media Analyst role. Highlight your experience with Google Ads and any relevant campaigns you've managed. We want to see how your skills align with what we do at OptiCommerce!
Showcase Your Analytical Skills: Since this role is all about performance optimisation, don’t forget to mention your analytical prowess. Share examples of how you've identified trends or improved conversion rates in past roles. We love data-driven insights!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it's relevant. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at OptiCommerce!
How to prepare for a job interview at Ocuco Limited
✨Know Your PPC Stuff
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss your experience managing campaigns, especially how you've optimised them for CPA or ROAS targets. They’ll want to see that you can talk the talk and walk the walk!
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess. Bring examples of how you've identified trends and growth opportunities in past campaigns. Being able to explain how you used tools like GA4 and Google Tag Manager to track performance will definitely impress them.
✨Be Ready to Discuss Multi-Market Strategies
Since this role involves managing campaigns across different markets, think about your experience with international campaigns. Be prepared to share specific strategies you’ve used to adapt campaigns for various regions, especially in the optical retail sector.
✨Communicate Clearly and Confidently
Excellent communication skills are a must for this role. Practice articulating your thoughts clearly and confidently. You might be asked to explain complex concepts, so being able to simplify your ideas will show that you’re a great fit for their team.