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For Companies At a Glance
- Tasks: Manage PPC campaigns, budgets, and track KPIs for optimal performance.
- Company: Join Ocuco Ltd., a vibrant multinational in the marketing sector.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Opportunity to attend trade shows and collaborate with creative teams.
- Why this job: Make an impact in digital marketing while working with a dynamic team.
- Qualifications: 2+ years of PPC experience and proficiency in Google Ads and Analytics.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Ocuco Ltd. is searching for a talented PPC Ads Analyst to join its vibrant, multinational Client Marketing team based in London. Reporting directly to the Head of Client Digital Marketing, the successful candidate will play a pivotal role in managing budgets and executing PPC campaigns across diverse channels and global markets. Occasional attendance at Optical Trade Shows across the UK may be required. This is a hybrid position, with a three-day office presence per week.
Responsibilities
- Manage end-to-end campaign processes, including planning, implementation, and optimisation of account structure and all campaign parameters.
- Monitor budgets and track KPIs to ensure the delivery of targeted outcomes, such as Conversions, CPA, Conversion Rate Optimization, and Customer Acquisition.
- Develop and oversee remarketing and display campaigns to maximize engagement and conversions.
- Collaborate closely with the web/creative team to enhance onsite conversions and user experience.
- Utilise Google Analytics 4 to set up tracking and measure conversion metrics effectively.
- Produce comprehensive channel reports and dashboards across various analytics platforms.
- Stay abreast of search engine and PPC industry trends to inform campaign strategies.
- Align strategic marketing objectives with paid ad activities in collaboration with marketing colleagues.
The minimum requirements
- 2+ years of experience in managing PPC campaigns, with a proven track record of delivering measurable ROI.
- Minimum of 1 year of experience in agency or client PPC management.
- Proficiency in Google Ads, Google Analytics 4, and Tag Manager.
- Demonstrated ability to execute from brief to build to performance, including tracking and ROAS optimization.
- Fluency in English (both verbal and written).
- Proactive, results-driven attitude towards all tasks.
- Strong organizational and planning skills.
- Advanced proficiency in Microsoft Office Suite.
The ideal candidate will also have
- Experience with tracking through UTMs and data layers.
- Proficiency in executing, analyzing, and reporting on Meta/LinkedIn ads.
- Strong active listening skills and ability to work autonomously.
- Ability to collaborate effectively with internal and external stakeholders.
- Positive attitude and proactive approach to delivering high-quality results.
- Prior experience in the healthcare or eyewear sectors would be advantageous.
Seniority level
- Associate
Employment type
- Full-time
Job function
- Customer Service and Analyst
Industries
- Marketing Services, IT Services and IT Consulting, and Software Development
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PPC Ads Analyst employer: Ocuco Limited
Contact Detail:
Ocuco Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Ads Analyst
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the hunt for a PPC Ads Analyst role. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns, including metrics and results. This will give potential employers a clear picture of what you can bring to the table and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by brushing up on common PPC questions and trends. Be ready to discuss your experience with Google Ads and Analytics, and think of examples that highlight your problem-solving skills and results-driven mindset.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your talents. Plus, it shows you’re genuinely interested in joining our vibrant team at Ocuco Ltd.
We think you need these skills to ace PPC Ads Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Ads Analyst role. Highlight your experience with Google Ads and Analytics, and don’t forget to showcase any successful campaigns you've managed. We want to see how you’ve delivered measurable ROI!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about PPC and how your skills align with our needs. Be sure to mention your proactive attitude and any relevant experience in the healthcare or eyewear sectors.
Showcase Your Results: When detailing your past experiences, focus on the results you achieved. Use metrics to demonstrate your success in managing budgets and optimising campaigns. We love numbers that tell a story about your impact!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our vibrant team!
How to prepare for a job interview at Ocuco Limited
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss your experience with Google Ads, Google Analytics 4, and any other relevant tools. They’ll likely want to hear about specific campaigns you've managed and the results you've achieved.
✨Showcase Your Analytical Skills
Since this role involves tracking KPIs and optimising campaigns, be prepared to talk about how you analyse data. Bring examples of reports or dashboards you've created in the past, and explain how your insights led to improved campaign performance.
✨Demonstrate Collaboration
This position requires working closely with creative teams and other stakeholders. Think of examples where you’ve successfully collaborated on projects. Highlight your communication skills and how you ensure everyone is aligned towards common goals.
✨Stay Updated on Trends
The PPC landscape is always changing, so show that you’re proactive about staying informed. Mention any recent trends or changes in the industry that you’ve been following, and how you would apply this knowledge to enhance their campaigns.