Ocuco Limited is a leading software solutions provider in the eyecare industry, dedicated to helping eyecare professionals streamline their operations and provide exceptional patient care. With a global presence and a focus on innovation, Ocuco has built a reputation for delivering cutting-edge technology and outstanding customer service.
OptiCommerce is part of the Ocuco group and is the leading independent digital marketing and web provider in the optical sector, with clients in the UK, Ireland, the Nordics region, Canada and the US.
Job Description:
As a Digital Marketing Executive, you’ll join our Client Marketing Team, based in our office in Chiswick, London. This is a client-facing role involving the day-to-day management of a portfolio of clients, as well as planning, creating and delivering effective B2C and/or B2B marketing activity across multiple digital channels.
You’ll work closely with clients to understand their objectives, develop engaging content and deliver marketing activities that support their business goals.
This is a full-time, hybrid position requiring office attendance three days per week.
Responsibilities:
- Manage a portfolio of 6+ clients, maintaining strong relationships and ensuring timely delivery of marketing activities.
- Plan and execute multi-channel marketing campaigns across organic and paid social media, blogs and email marketing.
- Create engaging social media content tailored to different audiences, platforms and client objectives.
- Research, write and optimise blog content, incorporating keyword research and SEO best practices.
- Develop and deliver email marketing campaigns to support customer engagement, retention and business growth.
- Create and maintain client content calendars aligned with campaign priorities, seasonal opportunities and marketing objectives.
- Review and proofread content to ensure accuracy, consistency and quality.
- Schedule and publish content using relevant marketing and content management platforms.
- Liaise with clients to gather briefs, develop campaign ideas and manage day-to-day communications.
- Coordinate with external suppliers and creative partners to support campaign delivery.
- Prepare client performance reports using Google Analytics, Google Ads, WooCommerce and other reporting tools.
- Monitor paid advertising campaigns and budgets, identifying and reporting on performance and expenditure.
- Manage multiple projects, priorities and deadlines while maintaining accurate records.
- Collaborate with the wider Client Marketing Team, contributing ideas and supporting continuous improvement.
- At least 3 years of professional experience in digital marketing, preferably in a high-volume, client-facing environment.
- Demonstrated experience managing multiple clients, campaigns or projects simultaneously.
- Hands-on experience planning, creating and delivering B2C and/or B2B digital marketing campaigns.
- Practical experience across organic social media, paid social advertising, blog content and email marketing.
- Experience using digital marketing and content management platforms, such as Meta Business Suite, Meta Ads Manager, LinkedIn Campaign Manager, WooCommerce, Google Business Profile or similar tools.
- Experience creating, managing and reporting on paid advertising campaigns.
- Strong written communication and content creation skills, with excellent attention to detail.
- Excellent organisational and time management skills, with the ability to manage competing priorities and deadlines.
- Strong interpersonal and communication skills, with the ability to build effective relationships with clients and colleagues.
Desired experience:
- Previous experience in a marketing agency or managing marketing activity on behalf of multiple clients.
- Experience working within the healthcare, optical or eyewear sectors.
- Experience using Google Analytics, Google Ads and other marketing reporting tools.
- Familiarity with SEO principles and content optimisation techniques.
- Experience using platforms such as Rella, WooCommerce or similar marketing and content management tools.
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