Director of Marketing

We are hiring our first Director of Marketing to build and lead a world‑class, growth‑led marketing function across B2B and B2C verticals. Accelerating customer acquisition, building engagement and loyalty among our drivers, sharpening our market positioning, and strengthening our brand as the UK’s most trusted electric vehicle partner for both individuals and employers.

This is a senior, high‑impact role reporting directly to the CEO. You will own the end‑to‑end marketing strategy and have overall responsibility for execution – spanning brand, growth, product marketing, PR, and go‑to‑market alignment with Sales, P&L and Product.

If you’re excited by the challenge of building a category‑leading brand and growth engine from a position of momentum, we’d love to hear from you.

What you’ll do…

• Strategy & Leadership
  • Define and own the overall marketing vision and strategy aligned to company growth goals; lead, and develop a high‑performing, multidisciplinary marketing team.
  • Act as a key member of the SLT leadership team, contributing to company‑wide strategy and decision‑making.
• Growth & Revenue Impact
  • Drive demand generation, customer acquisition, and revenue growth across B2C (consumer leasing) and B2E (employer‑led schemes such as salary sacrifice) channels.
  • Own and optimise the full growth funnel: acquisition, activation, conversion, retention, and lifetime value, with a strong bias toward experimentation and continuous improvement.
  • Partner closely with Sales and Partnerships to improve lead quality and messaging, win rates, and go‑to‑market effectiveness.
  • Expand our collaboration with OEMs, improving our positioning and pitch.
• Brand & Positioning
  • Clarify and evolve Octopus Electric Vehicles’ brand positioning, messaging, and narrative across consumer and employer audiences, ensuring clear differentiation as EV leaders within the Octopus Energy Group landscape.
  • Establish Octopus EV as a distinctive, trusted brand that stands out in a competitive and rapidly evolving EV market. Experiment with creative, out‑of‑the‑box ways of doing so.
  • Ensure brand consistency across all touchpoints, from digital to partnerships to customer experience.
• Product Marketing & Go‑To‑Market
  • Own product and proposition messaging for consumers and employers, translating complex EV, finance, and energy propositions into simple, compelling value stories.
  • Lead launches of new products, services, and propositions.
  • Translate customer insight into compelling value propositions and sales enablement.
  • Support initial set up and scaling in new geographies.
• Data, Performance & Operations
  • Deliver or establish clear growth metrics, dashboards, and accountability across acquisition, CAC, conversion, and LTV, with clear links to revenue impact.
  • Manage marketing budgets with a strong focus on ROI.
  • Build scalable marketing processes and tooling.

What you’ll need…

• Experience
  • Experience as a Director of Marketing in a high‑growth scale‑up or challenger brand.
  • Proven track record of driving measurable commercial growth, ideally in consumer‑facing, subscription, marketplace, or fintech/energy‑adjacent businesses.
  • Strong experience in brand strategy, including positioning and messaging.
  • Proven track record of building a differentiated brand story and enabling teams to translate that into compelling customer‑facing language.
  • Experience building or scaling marketing teams and functions.
  • Strong understanding of digital, performance, lifecycle, and customer‑led marketing, including paid acquisition, conversion rate optimisation, and retention.
• Capabilities
  • Strategic thinker with the ability to execute at pace.
  • Comfortable operating with ambiguity and evolving priorities.
  • Highly commercial, data‑literate, and outcome‑focused.
  • Excellent stakeholder management skills, including working closely with founders/CEOs.
• Mindset & Values
  • Customer‑obsessed and insight‑led.
  • Low‑ego, collaborative, and hands‑on.
  • Excited by the energy transition and the role EVs play in it.
  • Willing to challenge the status quo and be challenged in return.

Why Join Us

• A rare opportunity to shape the marketing function and brand at a pivotal stage of growth.
• Direct impact on accelerating the transition to electric vehicles.
• The backing, ambition, and culture of the Octopus Energy Group.
• Competitive salary, bonus, and benefits package.

Why you’ll love it here

Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start‑ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022.

Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people.

Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don’t advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn’t apply to Octopus - what’s more important to us is finding the right octofit!

Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co‑owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about!

Just to let you know, we are a dog‑friendly company so you may see our 4‑legged friends in the offices – feel free to bring yours! Rest assured though, we’ve taken lots of precautions for those who have allergies!

About us

The electric revolution has arrived – and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK. We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a ‘lease for life’ through an industry‑changing customer experience.

This is the chance to join one of the UK’s most exciting start‑ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.

We’re an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

Please note we use AI to help us assess applications fairly and objectively.

If this sounds like you then we’d love to hear from you. Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we’ll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we’re looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.