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- Tasks: Lead B2B marketing strategies to drive growth and engage clients.
- Company: Join Octopus Money, a mission-driven company making financial advice accessible for all.
- Benefits: Enjoy flexible working, an 18-day work-from-anywhere allowance, and a share incentive plan.
- Why this job: Make a real impact on people's financial wellbeing while growing your career in a supportive environment.
- Qualifications: 5-10 years in B2B marketing, preferably in HR or wellbeing, with experience in Hubspot.
- Other info: Be part of a diverse team committed to transparency and respect.
The predicted salary is between 55000 - 65000 £ per year.
Join to apply for the Senior B2B Marketing Manager role at Octopus Money
Join to apply for the Senior B2B Marketing Manager role at Octopus Money
About Octopus Money
At Octopus Money, we’re on a mission to make money advice accessible to all – because the right advice can turn your life dreams into reality.
About Octopus Money
At Octopus Money, we’re on a mission to make money advice accessible to all – because the right advice can turn your life dreams into reality.
The facts are alarming: half of Brits reach retirement age without enough money to live the life they want, financial stress is a leading cause of poor mental health and only 8% of us have access to 1-to-1 advice.
There’s plenty of information out there, but most of us just wish that someone we trust would tell us what to do with our money!
With Octopus, you get a personalised plan and a friendly expert to help you make it happen. We combine advisers, coaches and technology to understand your situation and recommend the right steps for your savings, investments, pensions and more. Then, we make it easy to invest in a custom portfolio, managed by experts.
To transform millions of lives, we need a movement – so whether you’re a workplace supporting your employees’ financial health or a firm that wants to offer affordable advice to your customers, we hope you’ll join us.
We believe everyone deserves personal, 1-to-1 advice with their money.
The role and opportunity
To achieve our mission at scale, we work with the UK’s biggest employers to bring personalised financial planning to 100,000s of employees.
To achieve our mission at scale, we focus on two high-impact growth areas:
- Partnering with the UK’s leading employers and benefits platforms to bring personalised financial planning to hundreds of thousands of employees.
- Licensing our technology and methodology to financial services businesses, so they can deliver high-quality advice to their own customers.
As our Senior B2B Marketing Manager, you’ll play a key role in helping us win, grow, and retain these audiences. You’ll design and deliver marketing strategies that deliver results, bring our campaigns to life, and position Octopus Money as the go-to partner for financial wellbeing.
This is a hands-on, strategic role where you’ll shape and lead everything from ABM programmes and lead generation campaigns to LinkedIn content and live events. You’ll bring creativity, structure and a test-and-learn mindset balancing high-level planning with sharp execution.
In this role, you will:
Develop strategy that drives growth
- Build integrated B2B and ABM strategies that directly contribute to revenue targets by converting high-value clients
- Collaborate with our partnerships lead to shape go-to-market plans for our licensing proposition
- Build a tightly aligned relationship with our sales leads, co-owning goals and ensuring marketing is embedded throughout every stage of the sales journey
Create standout pipeline-generating campaigns
- Bring creativity and innovation to market-facing activity, ensuring every idea, asset and activation is measured by its impact on lead generation and deal progression
- Work cross-functionally to develop landing pages, toolkits and outreach materials that tie seamlessly together and drive meeting requests
- Continuously test and refine campaign performance to increase lead quality, improve conversion rates, and reduce cost per acquisition
Own our B2B digital presence
- Own our LinkedIn and social strategy end-to-end. You’ll be self-sufficient in overseeing campaigns, with a clear focus on commercial outcomes.
- Bring an experimental mindset to digital, testing new formats and ideas to find what works best
- Build our B2B brand voice through thought leadership content and editorial
Nurture the buyer journey
- Build and improve email nurture journeys that speak to long-cycle buyers
- Partner with RevOps and CRM teams to ensure the right messages land at the right time
Lead Event Experiences
- Plan and deliver engaging B2B events from curated roundtables to major conferences
- Align every event to key personas, growth goals, and follow-up journeys
About You
You’re commercially minded
You understand how marketing drives revenue. You’re focused on outcomes, not vanity metrics, and know how to create value in long sales cycles.
You’re a creative operator
You bring ideas to the table and make them happen. You think creatively and execute with precision, balancing quality and speed.
You love B2B
You understand the nuances of B2B marketing. You know how to tailor content, campaigns and messaging to reach and resonate with professional buyers.
You Know How To Test, Learn And Optimise
You approach marketing with curiosity and rigour. You’re comfortable experimenting, analysing results and iterating quickly.
You collaborate with purpose
You build strong relationships across marketing, sales, partnerships and product and know how to align stakeholders around shared goals.
Necessary Requirements
- 5–10 years in B2B marketing within the HR, benefits or wellbeing space – working side-by-side with sales teams
- Direct experience managing Hubspot Marketing Hub
- Proven record of finding and running events that drive leads
- Some experience marketing a product delivered through partners or licensees
- Familiarity with LinkedIn campaign management
In return for your contribution, we offer a base salary of £65,000 – £75,000 DOE + benefits.
Please note, as a regulated business we are required to run background checks for all employees which covers adverse financial and unspent convictions. These will only take place upon a successful job offer.
About Octopus Group
Octopus is a group of companies which invests in the people, ideas and industries that will help to change the world. We collectively believe that the companies serving two of our most important needs – our financial wellbeing and our planet’s future – are failing. And we want that to change. We want everything we do, whether that’s in financial services or energy supply, to have a positive impact on the people it touches. The energy supply business – Octopus Energy is the #1 rated UK energy supply business, and the only one to be recommended by Which? three years in a row.
Perks & Benefits
Make a difference
We\’re on a mission to help millions of people improve their finances. Seeing the impact we can make on our client\’s lives is deeply rewarding, and motivates the whole team to keep doing more to improve our service. Our client feedback is extremely positive, with a rating of 4.8 out of 5 on Vouchedfor.
Flexible working
We currently operate a hybrid model which is a mix of office and remote. You\’ll have the option of working from home 2 days per week (Monday and Friday) with the remainder from our central London office in Holborn.
Work from anywhere
We give an 18 day work from anywhere allowance to swap out the on site days or take some time working from another country. Due to regulations this does not apply to individuals that give regulated financial advice.
Join a great team
We\’re a diverse team with decades of experience in financial services and a proven track record. We believe in treating everyone with transparency and respect.
Rapidly grow your career
We believe in hiring people who are better than us, and giving them opportunities to achieve great things. As we continue to scale up, there will be opportunities for ambitious new joiners to demonstrate their skills and take on bigger roles.
Share incentive plan and team bonus
Being part of Octopus we benefit from the group share incentive plan which means we can buy shares via salary sacrifice. For those who are not commission based we offer a team bonus of up to 10% provided we meet our team goals. The % allocation is determined on the basis of our collective performance.
Pension, enhanced parental leave, private medical insurance & other benefits
As an Octopus Money employee you\’ll get access to a company pension, enhanced parental leave (after 15 months), PMI, day off for your birthday and other benefits to make sure you\’re healthy and happy, now and in the future!
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We believe in equal financial education for everybody, no matter their background. We pride ourselves on building an inclusive working environment where diversity is celebrated.
We do not and never will discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any other protected characteristic.
Seniority level
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Seniority level
Mid-Senior level
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing and Sales
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Senior B2B Marketing Manager employer: Octopus Money
Contact Detail:
Octopus Money Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior B2B Marketing Manager
✨Tip Number 1
Familiarise yourself with Octopus Money's mission and values. Understanding their commitment to making financial advice accessible will help you align your marketing strategies with their goals, showcasing your passion for the role.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in the HR or benefits sectors. Engaging with industry peers can provide insights into effective strategies and may even lead to referrals.
✨Tip Number 3
Stay updated on the latest trends in B2B marketing and financial wellbeing. Being knowledgeable about current practices will allow you to discuss innovative ideas during interviews, demonstrating your expertise and forward-thinking approach.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've led in the past. Highlighting measurable outcomes will show your ability to drive results, which is crucial for a role focused on revenue generation.
We think you need these skills to ace Senior B2B Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the HR, benefits, or wellbeing sectors. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Octopus Money's mission and how your skills can contribute to their goals. Be specific about your past achievements in driving revenue through marketing strategies.
Showcase Your Creativity: In your application, include examples of innovative campaigns you've led or contributed to. Highlight how these campaigns generated leads or improved conversion rates, as this aligns with the role's requirements.
Demonstrate Collaboration Skills: Emphasise your ability to work cross-functionally. Provide examples of how you've successfully collaborated with sales teams or other departments to achieve common goals, as this is crucial for the Senior B2B Marketing Manager position.
How to prepare for a job interview at Octopus Money
✨Showcase Your B2B Marketing Expertise
Make sure to highlight your experience in B2B marketing, especially within the HR, benefits, or wellbeing sectors. Be prepared to discuss specific campaigns you've led and how they contributed to revenue growth.
✨Demonstrate Your Strategic Thinking
Octopus Money is looking for someone who can develop integrated strategies. Prepare examples of how you've built successful marketing strategies that align with sales goals and drove lead generation.
✨Familiarise Yourself with HubSpot
Since direct experience with HubSpot Marketing Hub is a requirement, brush up on your knowledge of the platform. Be ready to discuss how you've used it to manage campaigns and track performance metrics.
✨Prepare for Creative Problem-Solving
This role requires a creative operator who can bring ideas to life. Think of instances where you've had to innovate or adapt your marketing approach to overcome challenges, and be ready to share those stories.
