Content Lead

Overview

What we do: Electric Car Leasing. Why we do it: Greener. Fairer. Future. We’re helping the masses to join the electric driving revolution, and we need your help. We make it cheaper, greener and easier to drive an EV.

Our content team is at the core of our growth engine, and we’re looking for an amazing Content Lead to lead our small but mighty content team into the next stage of growth for our EV business. You’ll own our content engine, translating our brand messaging into high-performing campaigns that educate, engage, and convert potential EV drivers.

This isn’t just about writing; it’s about architecting a modern content ecosystem. You’ll lead a talented internal team and a network of freelancers to create engaging content across social, email, and our website, leveraging the latest in SEO and LLM technology to stay ahead of the curve.

What you’ll do:

• Build and execute our content strategy across all marketing channels, aligning with our brand guidelines, tone of voice, and commercial goals.
• Partner with the marketing team on priority projects to understand target audiences in depth, and generate new creative ideas to engage them or reformat existing content to meet their needs and our commercial goals.
• Lead and develop a high-performing content team (currently a B2B Content Manager, a Social Content Creator, and freelance copywriters), supporting the team to have the biggest possible commercial impact.
• Help set the marketing team priorities alongside the Marketing Leadership Team, highlighting how content drives growth and retention.
• Experiment with AI tools to create high-quality content efficiently and at scale, coaching your team to do the same.
• Oversee the creation of compelling content tailored for platform-specific audiences (LinkedIn, Instagram, TikTok/X, YouTube).
• Keep up to date with the latest trends, algorithms and platform updates so content remains effective, relevant, and high-performing.
• Support the Head of CRM to deliver best-in-class contact strategies for prospective business clients and EV drivers, using segmented storytelling to move prospects through the funnel.
• Lead organic growth by combining SEO best practices with LLM-optimisation to ensure brand visibility in AI-driven search results.
• Ensure every piece of content, from long-form whitepapers to short reels, is consistent with our tone of voice and positioning.
• Act as our content champion across the business, ensuring all content is on brand, high quality and technically accurate.
• Define KPIs for content health, using data to iterate on topics and formats based on resonance with potential EV drivers and business prospects.
• Champion a test-and-learn culture through experimentation and A/B testing to continuously improve engagement.

What you’ll need:

• Proven experience in Content Leadership (3-4 years), ideally in high-growth scale-up businesses.
• Commercially driven: A track record of driving commercial outcomes through content.
• Broad understanding of marketing channels: ability to create content for any channel that drives commercial growth, with support from channel leads.
• Passion for customer experience and insight-led marketing.
• Adaptability: comfortable with fast pace, collaborative, proactive, and open to trying new approaches.
• Embrace failure: a test-and-learn mindset; some tests won’t be successful, but testing drives learning.
• Excellent communication skills: capable of writing briefs for copywriters, sub-editing content, and occasionally writing copy from scratch.
• Stakeholder management: ability to communicate strategy to senior stakeholders and manage competing priorities.
• Growth mindset: focus on building positive feedback loops to improve campaigns.
• Ability to ruthlessly prioritise: decide which tasks to do when there is a lot to consider.

Why else you’ll love it here:

• Salary details are discussed on request with recruiters, with flexibility to match experience.
• Octopus Energy Group offers a unique culture with autonomy and co-ownership; perks are available in our perks hub.
• Octopus Electric Vehicles is part of the Octopus Energy Group and has received recognition as a great place to work.
• P.s. We are dog-friendly in the office.

About us:

The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK. We’re building a new way for drivers to join the electric charge and to shop for their EV online, with a lease-for-life experience. This is the chance to join one of the UK’s most exciting start-ups—making it easy for individuals and businesses to go electric by getting their car, charger and energy in one deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide fair pricing and a fantastic experience.

We’re part of the Octopus Energy Group, which seeks to improve the lives of millions by transforming the industries we operate in. The group includes Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

Please note we use AI to help assess applications fairly and objectively. If this sounds like you then we’d love to hear from you. Are you ready for a career with us? We want to ensure you have the tools and environment you need to unleash your potential. If you need accommodations, let us know and we’ll tailor the interview process for comfort. We encourage applications from all backgrounds and we are an equal opportunity employer.