B2B Marketing Lead

At Octopus Energy for Business (OEB), we are an established and rapidly scaling energy supplier with more than 120k business customers. We are reinventing Britain’s business energy market by rejecting brokers, delivering great value and outrageously good customer service to all customer segments and leading the market for business smart products like Shape Shifters and Electric Match. Operating within Octopus Energy Group, we are committed to helping business customers cut their bills and meet their energy needs through technology, renewables and flexibility.

To do this to the fullest extent, we need to take our growth to the next level by building more awareness of our amazing products and service levels within the business market specifically. OEB’s brand stands for championing British businesses, delivering bill-saving value through innovative energy products and rejecting the status-quo of energy broker domination in the wider market.

What you’ll do:

• Lead OEB’s marketing strategy, messaging and campaign implementation to grow awareness of Octopus within the business market, challenge brokers and other suppliers, and turbocharge our growth for SME energy supply as well as support market entries into larger business energy supply and on-site solutions.
• Work with Octopus’s central PR team to drive OEB’s story‑telling and comms agenda, linking strongly to macro themes from the news cycle relevant to British business, society and the overall economy, as well as dovetailing with Octopus’s Group level campaigns and key messages.
• Take ownership of OEB’s customer case studies to bring our brand story to life, with a focus on how our products – through renewable energy, technology and flexibility – are helping our customers save money, achieve their commercial goals and support their communities.
• Work with Octopus Energy’s central marketing team to ensure we’re leveraging the amazing reach and power of our parent brand to deliver the strategic B2B growth we’re seeking to deliver.

What you’ll need:

• B2B marketing and communications experience and track record, ideally from a high‑growth company and sector. Energy industry experience is not necessary.
• Demonstrable track record of delivering cut‑through brand story‑telling and enabling significant sales growth for B2B brands.
• A passion for story‑telling and developing compelling narrative through different media channels to build awareness and support commercial growth.
• Deep knowledge and experience of digital and social marketing channels and methods tailored to B2B.
• Track record of managing people and leading high‑performing teams.

If this sounds like you then we’d love to hear from you. Our process usually takes up to 4 weeks, but we’ll always do our best to flex around what works for you. Along the way, you’ll chat with our recruitment team and your Recruiter will help you throughout different stages. Got any burning questions before then? Drop us a message at talent@octoenergy.com and we’d love to help!

As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.