Social Media Content Creator in London

What we do

Electric Car Leasing

Why we do it

Greener. Fairer. Future. Our mission is simple: to make the switch to electric driving cheaper, easier, and greener for everyone. But your goal is bigger.

We need a creative force who can explore the entire world of EVs and craft content that intrigues and engages everyone—from the EV‑curious who haven't considered buying yet, to the in‑market enthusiasts. You’ll be a hands‑on creative, responsible for growing our audience and impact of the content we create, making electric driving feel irresistible to the masses.

What you’ll do

• Create stuff: join our small but mighty content team to create scroll‑stopping video and written social posts—think memes, campaign launches, easy to understand explainers. We don’t rely on external agencies and long‑winded strategy decks; it’s on you to come up with ideas based on customer insight and make them happen.
• Listen and lurk: use social listening tools to predict wider trends, better understand our customers, our competition, the wider EV industry and climate. Supported by our customer care team, look for reactive opportunities to build engagement with Octopus EV.
• Measure impact: look at the data to help us test, learn and meaningfully improve our content performance.
• Keep the wheels turning: you’ll be responsible for getting our content from idea to feed. We don’t do long‑term scheduling and content calendars. Instead, with your finger firmly on the pulse you’ll prioritise our output week‑to‑week to keep it timely, fresh and impactful.
• Think bigger: create social‑first content that can also be edited for other purposes (e.g. in emails, shared by our sales teams).
• Know our audiences in and out – and what excites them. Your focus will be on drivers—potential EV leasing customers—but you’ll also need to create content for people who can get their car through their employer (via salary sacrifice), and at times the decision‑makers in businesses who could join our salary‑sacrifice scheme.

What you’ll need

• At least three years’ work experience in social media and content.
• Experience with content creation across Instagram, TikTok, YouTube.
• Video production and editing skills; social listening experience (we use Brandwatch).
• Content performance analysis and reporting – you know in your bones what makes great social content, but you know how to look at the data too, testing and learning constantly to make us better.
• You’re ‘chronically online’.
• You’re fascinated by the many facets of internet culture and personally use social media a lot.
• You have a deep understanding of people, how they think and how they engage with content and social media.
• T‑shaped development: you’re adaptable and happy to have a crack at everything.
• You’re genuinely passionate about making a big green dent in sustainability by convincing more people to drive electric.
• Ability to ruthlessly prioritise and think critically – there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should do.
• You have a strong understanding of how content, social media and brand‑building in general drive growth in the long term – and can prove and communicate this clearly.
• Set high standards for the content we put out. You’ll have to toe the line on creating fun, quirky content that is compliant with FCA regulations.

Why else you’ll love it here

Salary is discussed in a call with a recruiter and can be matched to experience. Octopus Energy Group offers a unique culture with autonomy, diverse projects and great perks.

Octopus Electric Vehicles was named Sunday Times best company to work for in 2024, 6th out of the top 100 start‑ups to work for by Tempo in 2025, and 50 best places to work on Glassdoor in 2022.

About us

The electric revolution has arrived – and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK. We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a ‘lease for life’ through an industry‑changing customer experience. This is the chance to join one of the UK’s most exciting start‑ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.

We’re an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

Please note we use AI to help us assess applications fairly and objectively. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analysing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Equal Opportunity Statement

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we’re looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment and fairness for everyone.