Designer (Generalist)

Octopus Energy Group is an energy tech company. We use technology to make green electrons cheap and revolutionise customer experiences. By combining world‑class tech with brilliant humans who care deeply about customers and driving the renewable energy transition, we made it happen and in 2025, we became Britain’s largest energy supplier. Now, we’re scaling fast and building the next generation of products to accelerate the green energy transition.

We’re looking for a creative, human‑centered Designer to bring Octopus to life in the UK. We’re searching for people who understand UX, tone of voice, persuasion and reassurance, but most of all, can make the complex simple and create things that work for humans. You might come from an agency background or a start‑up, and have probably made a living from your main trade, but you’re open minded and willing to try it all.

Beyond design, we embody a culture of autonomy, curiosity, and relentless improvement. You’re unlikely to receive a curated brief; there are no account managers here. You’ll navigate your own journey, driven by a passion to explore, enhance, and take on transformative projects that no one else dares to tackle. This doesn’t mean you’re on your own though, there’s a whole team of like‑minded people here to support you.

We don’t use agencies – we really don’t. Not for advertising, UX, development, or media. We do everything ourselves, so we know it inside out, and are in control of every element. You could say, in fact, that we’re half agency: the half without timesheets and suits. We’re pretty obsessive about our customers. We think about them a lot. A lot, a lot. We answer emails from customers, we join in on social media (and I mean we, as leaders do), we think constantly about what makes great experiences, great stories and great reasons for people to join us.

We’re looking for someone who knows their way around design for the real world – you’ve explored design and all of its elements. Worked on campaigns, web experiences or maybe events, all from an idea in a sketchbook to launch and beyond. But actually, what you really, really geek out on is how real humans use technology. In their real, actual, messy lives: the ones full of love, loss, stress, self‑interest and tedium.

You know the tools and theories of Human‑Centred Design, but all the talk of process makes you cry inside. What really matters is the outcome, not how you get there - and you just want to make great stuff. You’re looking forward to not working on a user persona. You’re enthusiastic, and that enthusiasm means other people follow your lead and you’ll get stuff done. You’re a grafter, but a smart grafter. You put effort where it delivers the most value: you’ll wireframe just enough to communicate what you need to a developer. If your resources are limited, you’ll find a work around.

You love an office vibe. You’re a people person and love to spend time collaborating and working in the presence of your team. You’re not afraid of collaborative projects and thrive when working with others. Finally, you’re not a fan of the traditional businesses. You can live without working to backlogs, or writing business cases. You prioritise effectiveness and efficiency above all else. You get stuff done by knowing what’s right, and sometimes that’s hard.

What you’ll do…

• You will work with a wildly talented, diverse and passionate team to deliver products and campaigns to market in record time.
• You will work with developers to build products and make sure your designs come to life and work effectively in the real world.
• You will conduct first‑hand research and talk to actual humans to understand their needs, wants and context.

What you’ll need..

• 1+ years of experience in a generalist design role working on projects covering UX/UI, product design, graphic design, visual design or marketing.
• Proficiency in a variety of design tools such as Figma, Adobe CC suite.
• Knowledge of UX/UI, graphic design and illustration.
• An understanding of what makes a good customer experience, behavioural sciences and marketing principles.
• An understanding of design principles, user experience, user interface design and design systems.
• A desire to get stuck into any kind of design project, you love a challenge.
• The ability to work in a fast paced environment with a willingness to learn on your feet.
• Entrepreneurial instincts with clear bias for action and track record of rolling up your sleeves.
• Passionate about collaboration and communication, leaving ego at the door to get the job done.
• An interest in sustainability, green energy and improving people’s lives.
• Bonus: Motion graphics or animation skills (After effects, SVGator, etc.)

To really thrive, you’ll likely possess:

• The ability to work efficiently and swiftly without sacrificing the quality of your output.
• Adaptability; you’ll have the mindset of a generalist rather than a specialist, with a broad skill set that allows for versatility in various design tasks.
• You’re not above picking up work that’s “not in your job description.”