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- Tasks: Lead killer programmatic ad campaigns and optimize performance across various platforms.
- Company: Join Octopus Energy, a trailblazer in transparent pricing and renewable energy.
- Benefits: Enjoy flexible salary discussions, autonomy, and perks that matter to you.
- Why this job: Be part of a fast-paced team that values creativity and challenges the status quo.
- Qualifications: Must have programmatic experience and a knack for data analysis and tech-savviness.
- Other info: Recognized as one of the best companies to work for in 2022.
The predicted salary is between 36000 - 60000 £ per year.
Octopus Energy is on a mission to shake up the energy industry-transparent pricing, renewable energy, and customers who actually like their energy supplier. Wild, right? Now, we\’re looking for a Programmatic Marketing Specialist to help us bring our message to the right people at the right time-whether they\’re scrolling on their phone, watching cat videos, or reading yet another copy and paste article on how to lower their bills.
You\’ll be the mastermind behind our programmatic campaigns, audience segmentation, automation, and tracking, making sure our digital ads work smarter. We like to move fast so you\’ll need to be comfortable in a lean, reactive team where plans can pivot fast.
What you\’ll do:
- Running killer programmatic campaigns:
- Setting up, managing, and optimising programmatic ad campaigns across display, video, and social
- Keeping a watchful eye on performance, ensuring budgets are spent wisely and not wasted on bots (or your parents clicking on our ads repeatedly)
- Tweaking bidding strategies, creatives, and audience targeting to constantly learn and develop
- Making sure our data is smarter than AI-generated poetry:
- Diving into performance reports and using real-time data to tweak campaigns like a pro
- Running A/B tests to find out what makes customers tick (and click)
- Distilling complex analytics into actionable insights that help us refine our marketing magic
- Getting our audience targeting on point:
- Building smart audience segments to serve up hyper-relevant ads
- Setting up automation workflows to keep our targeting slick
- Floodlights? Pixels? Tagging? Yep, you\’ll have the skills to set those up yourself to track conversions – in our server-side tag manager container – and make our ads work harder
- Collaborating with a bunch of cool humans:
- Working with creative, data, and tech teams to keep our campaigns looking great and running smoothly
- Understanding the end-to-end journey of both our retail and products teams
- Ripping up pointless meetings and openly throwing out big ideas, and challenging the status quo
What you\’ll need:
- Programmatic experience – you\’ve done this before, and you know your way around a DSP and the Google Marketing Platform
- An analytical brain – you get a thrill from digging into data and finding ways to improve performance
- Quick reflexes – you can pivot campaigns at the speed of light when needed
- Tech-savvy mindset – you can confidently set up floodlights, pixels, and automation workflows without breaking a sweat
- A team player – you\’re collaborative, creative, and full of ideas
Why else you\’ll love it here:
- Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it\’s something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don\’t advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn\’t apply to Octopus – what\’s more important to us is finding the right octofit!
- Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We won best company to work for in 2022, on Glassdoor we were voted 50 best places to work in 2022 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We\’ve also been placed in the top 10 companies for senior leadership
- Visit our UK perks hub – Octopus Employee Benefits
Programmatic Advertising Lead employer: Octopus Energy Group
Contact Detail:
Octopus Energy Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Programmatic Advertising Lead
✨Tip Number 1
Familiarize yourself with the Google Marketing Platform and any DSPs you've used in the past. Being able to speak confidently about your experience with these tools during the interview will show that you're ready to hit the ground running.
✨Tip Number 2
Prepare to discuss specific programmatic campaigns you've managed, focusing on the results you achieved. Highlighting your analytical skills and how you used data to optimize performance will demonstrate your value to the team.
✨Tip Number 3
Show your enthusiasm for collaboration by thinking of examples where you've worked with creative or tech teams. This will help illustrate your team player mentality and your ability to contribute to a dynamic work environment.
✨Tip Number 4
Be ready to share your thoughts on the latest trends in programmatic advertising. Showing that you're up-to-date with industry changes and innovations will reflect your passion for the field and your commitment to continuous learning.
We think you need these skills to ace Programmatic Advertising Lead
Some tips for your application 🫡
Understand the Role: Make sure you fully grasp what a Programmatic Marketing Specialist does at Octopus Energy. Highlight your experience with programmatic campaigns, audience segmentation, and data analysis in your application.
Showcase Your Skills: Emphasize your technical skills, especially your familiarity with DSPs and the Google Marketing Platform. Provide specific examples of how you've successfully set up floodlights, pixels, and automation workflows in past roles.
Highlight Collaboration: Octopus Energy values teamwork. Mention instances where you've collaborated with creative, data, or tech teams to enhance campaign performance. This will show that you're a team player who can contribute to their unique culture.
Be Creative and Bold: Don't hesitate to share innovative ideas or strategies you've implemented in previous positions. Octopus Energy encourages challenging the status quo, so let your creativity shine through in your application.
How to prepare for a job interview at Octopus Energy Group
✨Showcase Your Programmatic Expertise
Be ready to discuss your previous experience with programmatic advertising. Highlight specific campaigns you've managed, the platforms you used, and the results you achieved. This will demonstrate your familiarity with DSPs and the Google Marketing Platform.
✨Demonstrate Analytical Skills
Prepare to talk about how you analyze data to optimize campaigns. Share examples of how you've used performance reports to make data-driven decisions and improve ad effectiveness. This will show that you have the analytical brain they are looking for.
✨Emphasize Quick Adaptability
Since the role requires quick reflexes and the ability to pivot campaigns rapidly, be prepared to discuss situations where you've had to adapt your strategies on the fly. This will illustrate your ability to thrive in a fast-paced environment.
✨Collaborative Mindset
Octopus Energy values teamwork, so be ready to share experiences where you've collaborated with creative, data, or tech teams. Discuss how you contributed to a project and how you value input from others, showcasing your team player attitude.
