Senior Performance Marketing Executive (B2C)

What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future. Over the last two years, consumer growth at Octopus Electric Vehicles has accelerated fast. We’ve grown our B2C activity significantly, and we’re now looking for someone brilliant to take day-to-day ownership of our digital performance engine. This is a hands‑on role for someone who loves being close to the detail: building campaigns, digging into search query reports, spotting optimisation opportunities, improving audiences, testing creative, reporting clearly, and helping us move faster.

You’ll sit in the B2C Growth squad, reporting into the Senior Growth Marketing Manager, and will own paid digital activity across paid search, programmatic and paid social. You’ll work closely with our Content Creator, Design team, Commercial team and wider Marketing team to get campaigns live quickly, optimise performance, and unlock new areas of growth. Paid media is the heart of this role, but you'll also own key parts of the user journey, including writing, building, and launching campaign landing pages using our web tools to ensure end-to-end performance. Over time, there may also be the opportunity to support organic social planning, scheduling, and reporting alongside our Content Creator.

This would suit someone with strong hands‑on performance marketing experience, ideally from an agency or fast‑paced digital environment, who is ready to step into an in‑house role with more ownership, more visibility, and more chance to shape what happens next.

What you’ll do

• Own our paid digital channels: Build, manage and optimise campaigns across paid search, paid social and programmatic display, helping us reach more people ready to make the switch to electric.
• Get properly stuck into the detail: Dive into search query reports, audiences, bids, budgets and campaign performance to spot what’s working, what’s wasting spend, and where the next opportunity is.
• Keep the digital engine humming: Work hands‑on across SA360, DV360, Campaign Manager and Meta Ads Manager, making sure campaigns are set up cleanly, tracking works, audiences flow through, and everything goes live without drama.
• Spend smartly: Help manage digital spend within agreed monthly targets, reporting regularly on pacing, CPL and performance, with clear recommendations on where to push, pause or test next.
• Test, learn, repeat: Partner with our Content Creator and Design team to test new creative hooks, formats, audiences and messaging across paid search, paid social and programmatic.
• Make reporting actually useful: Turn channel data into clear, practical insight, helping the B2C squad understand what’s happening, why, and what we should do next.
• Own landing page launches & web optimisations: Take end-to-end ownership when campaigns require new landing pages and other pieces of content like quizzes, drafting page copy (with support from the team), building them using our CMS/web tools, and setting them live.
• Make things happen: Coordinate briefs, assets, links, tracking and launches across content, design, web and wider marketing teams so campaigns get live quickly and with as little faff as possible.
• You’ll also be happy jumping into wider growth priorities when the team needs it.

What you’ll need

• Strong experience of hands‑on performance marketing experience, ideally in a fast‑paced agency, media, content or high‑growth in‑house environment. We’re open on exact years of experience - what matters most is your technical ability, curiosity and attitude.
• Strong paid search experience, with the confidence to build, manage and optimise campaigns day to day, including search query analysis, bid optimisation, budget pacing and performance reporting.
• Experience with Google Marketing Platform, especially SA360 and Campaign Manager. DV360 experience would be a big plus, particularly if you’ve worked on programmatic display campaigns.
• Experience managing paid social campaigns, ideally in Meta Ads Manager, with a good understanding of how creative, audiences, placements and formats affect performance.
• A proper performance mindset. You enjoy digging into the numbers, finding wasted spend, spotting growth opportunities and working out what we should do next.
• Good tracking and reporting hygiene. You understand why UTMs, conversion tracking, audiences, naming conventions and clean campaign set up matter.
• A roll-your-sleeves-up attitude. We move quickly, things change, and there’s always something new to figure out. You’ll enjoy this role if you like pace, variety, ownership, and the odd “this isn’t technically my job, but I can help” moment.
• This role will suit someone driven, proactive and commercially minded, but also kind, low‑ego, positive and fun to work with.

Why else you’ll love it here

Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co‑owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about!

Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start‑ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022.

If this sounds like you then we'd love to hear from you. Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire.

Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.