At a Glance
- Tasks: Lead B2B marketing strategies and create engaging content for Octopus Fleet.
- Company: Join a top-rated eMobility company transforming the electric fleet landscape.
- Benefits: Flexible salary, remote work options, and a vibrant team culture.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make a real impact in the green tech space while growing your marketing skills.
- Qualifications: Experience in B2B marketing, storytelling, and digital campaigns.
The predicted salary is between 50000 - 60000 £ per year.
In just five years, Octopus Electroverse has grown to become one of the largest eMobility players in Europe, with +1.5 million connected electric vehicle chargers and a customer ecosystem spanning web, iOS, Android, CarPlay, Android Auto & Automotive OS, and more. But that’s just the start: we’re looking to make the electric fleet transition as smart and simple as possible by building the best product suite through Octopus Fleet.
We’re busy growing new products, working with more automotive and tech partners, building exciting new features at scale, and creating the integrated charging experiences of the future - all in the name of making the electric fleet transition super simple. Octopus Fleet is a multifunctional team comprising product, development, commercial, operations, marketing, partnerships and more - all focused on making Octopus the go-to name in fleet electrification. And we’re looking for smart individuals with an interest in the space who can help us make it happen.
About the role: We’re looking for a passionate B2B Marketing Lead to join the Electroverse team and grow our Octopus Fleet brand. Being a true generalist, you’ll lead on the day-to-day marketing piece, feeding into the wider strategy with the Head of Marketing.
Being a part of the Octopus Group, there are a few things you should know… We don’t do things the traditional way. No agencies, no bureaucratic sign-off processes, and no unnecessary meetings. We have an incredible in-house team of developers, marketers, designers, product and commercial teams, and we all work together to create a product that transforms the e‑mobility space. For the right person, this is a freeing and revolutionary way of working, but if you need hand‑holding, this might not be the job for you. You’ll need to be hands‑on, proactive, and full of ideas - we’re looking for someone who can hit the ground running. Our marketing team is lean for a product with such an international outlook, which makes this the perfect place to get stuck in and make an impact.
This is a truly varied role, so your day-to-day will vary. To give you a glimpse into what you’ll be working on:
- Lead, develop, and execute strategic B2B marketing plans and targeted ABM campaigns to engage key enterprise accounts, introduce new products, and align with business targets.
- Lead the B2B SEO and content strategy - creating engaging copy, customer success stories, video content, newsletters, and social visuals, while championing Octopus Fleet's tone of voice.
- Partner with Sales/BD, Events, Performance Marketing, Operations, and Web/Design teams to align B2B campaigns, ensure smooth lead hand-offs, and produce compelling sales collateral.
- Think creatively about Octopus Fleet's presence in the fleet ecosystem and stay up‑to‑date with digital trends, with the ultimate aim of helping businesses transition their fleets to electric.
You’re pipeline obsessed and have proven success driving revenue growth through successful demand generation and ABM strategies. You’re a self‑starter who doesn’t wait for a perfectly detailed brief. You’re comfortable taking ownership, running experiments, learning from failures, and scaling what works. You can comfortably zoom out to design a high level quarterly strategy but aren’t afraid to roll up your sleeves to build and execute campaigns yourself.
You have strong experience growing a B2B brand, with particular strengths in storytelling, narrative led marketing, and creating engaging content - from social posts to high‑impact campaigns. You have experience across digital marketing, including SEO, campaign management, paid channels (LinkedIn Ads, Google Ads, PPC), and using performance metrics to optimise results. You have an excellent understanding of audience, writing style, and tone of voice, and enjoy diving into the detail to simplify complex topics for customers - something that's core to Octopus's DNA.
You’re a people person who really enjoys collaborating with awesome humans and is genuinely passionate about building green products that help decarbonise our planet. You don’t need detailed knowledge of electric vehicles or e‑mobility, but an interest in the industry and a desire to learn more is essential.
Why else you'll love it here: Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don’t advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!
Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024.
If this sounds like you then we'd love to hear from you. Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.
B2B Marketing Lead employer: Octoenergy
At Octopus Energy, we pride ourselves on being an innovative and forward-thinking employer, dedicated to creating a positive impact in the renewable energy sector. Our vibrant work culture fosters collaboration and creativity, allowing you to take ownership of high-impact products that genuinely enhance customer experiences. With ample opportunities for professional growth and a commitment to sustainability, joining our Low Carbon Tech team means being part of a mission-driven organisation that values your contributions and supports your career aspirations.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Octoenergy and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Octoenergy are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Octoenergy on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Octoenergy. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Octoenergy. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Octoenergy:Show us that you’ve done your homework! In your application, briefly mention what you admire about Octoenergy’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Octoenergy
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Octoenergy will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Octoenergy, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
