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- Tasks: Lead exciting email campaigns and design customer journeys to boost engagement.
- Company: Join one of the UK's largest car dealership groups with a rich history since 1908.
- Benefits: Enjoy training programs, a pension scheme, and employee discounts.
- Why this job: Be part of a creative team making an impact in the automotive marketing world.
- Qualifications: 3+ years in marketing with strong copywriting and project management skills required.
- Other info: Confidential applications; work with a leading recruitment agency in the automotive sector.
Franchise Marketing Manager
Make your application after reading the following skill and qualification requirements for this position.
Hours: To be discussed
Salary: Negotiable, depending on experience
Location: Northampton
Ref: 28727
This is working for one of the UK’s largest car dealership groups, operating since 1908 with over 50 branches nationwide. They are an official franchised dealer for many of the country’s top car and commercial vehicle brands, including Ford, Kia, Mazda, and Vauxhall.
Franchise Marketing Manager Role
Lead the end-to-end development and execution of email campaigns, including concept creation, collaboration with designers, audience segmentation, and delivering tailored communications to drive impactful engagement.
Design detailed customer journey flows with actionable trigger points to increase engagement and conversion. Collaborate closely with the experienced Marketing Manager to implement automated communication workflows.
Develop and deliver customer lifecycle engagement campaigns, including promotions, seasonal initiatives, and automated communications.
Optimise content across all digital platforms in line with brand style and tone of voice—including organic social media, email, blogs, news, tools, video, audio, and other digital assets.
Key Requirements
Minimum 3 years of experience in marketing, customer communications, or engagement strategy.
Excellent copywriting skills with a keen eye for tone, grammar, and brand voice.
Strong project management skills and the ability to handle multiple campaigns simultaneously.
A proactive and creative mindset, with the ability to analyse performance metrics and adjust campaigns accordingly.
Company Benefits
Access to training programs
Company pension scheme
Employee discount
Any applications will be 100% confidential.
Octane Recruitment is a leading recruitment agency specialising in Automotive, Motor trade, Engineering, OEM and various related industries.
We are recruiting across the UK for Vehicle Technician, Vehicle Mechanic, Commercial Vehicle Technician, Diagnostic Technician, Senior Technician, Master Technician, Mobile Vehicle Technician, PDI Technician, Prep Technician, MOT Tester, Fast Fit Technician, LCV Technician, Light Commercial Technician, HGV Technician, Bus Technician, LGV Technician, HGV Engineer, HGV Mechanic, HGV Fitter.
Octane Recruitment covers a variety of different sectors including Technical, Mechanical, Engineering, Sales, Service, Aftersales, Bodyshop, Fleet & Rental Management, Accounts, Finance, Marketing, & Payroll, Managerial, Logistics, Parts, Administration, Call Centre / Contact Centre, Senior Appointments, Head Office Positions, and Confidential Appointments
Franchise Marketing Manager employer: Octane Recruitment
Contact Detail:
Octane Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Franchise Marketing Manager
✨Tip Number 1
Familiarise yourself with the automotive industry, especially the brands mentioned in the job description. Understanding their marketing strategies and customer engagement techniques will give you an edge during interviews.
✨Tip Number 2
Showcase your experience with email campaigns by preparing examples of successful projects you've led. Be ready to discuss how you approached audience segmentation and tailored communications to drive engagement.
✨Tip Number 3
Highlight your project management skills by discussing specific instances where you managed multiple campaigns simultaneously. Use metrics to demonstrate how your efforts improved engagement or conversion rates.
✨Tip Number 4
Prepare to discuss your creative mindset and proactive approach. Think of examples where you analysed performance metrics and adjusted campaigns accordingly, as this aligns well with the role's requirements.
We think you need these skills to ace Franchise Marketing Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Franchise Marketing Manager. Tailor your application to highlight relevant experience in email campaigns, customer engagement, and digital content optimisation.
Showcase Your Copywriting Skills: Since excellent copywriting is a key requirement, include examples of your writing in your CV or cover letter. Demonstrate your ability to adapt tone and style to fit different brands and audiences.
Highlight Project Management Experience: Emphasise your project management skills by detailing specific campaigns you've managed. Mention how you handled multiple projects simultaneously and any tools you used to keep everything on track.
Tailor Your Application: Customise your CV and cover letter for this position. Use keywords from the job description, such as 'customer lifecycle engagement' and 'automated communication workflows', to show that you are a perfect fit for the role.
How to prepare for a job interview at Octane Recruitment
✨Showcase Your Marketing Experience
Be prepared to discuss your previous marketing roles in detail, especially any experience related to email campaigns and customer engagement strategies. Highlight specific projects where you successfully increased engagement or conversions.
✨Demonstrate Your Copywriting Skills
Since excellent copywriting is a key requirement, bring examples of your work that showcase your ability to write compelling content. Be ready to explain how you adapt your tone and style to fit different brands.
✨Discuss Project Management Abilities
Prepare to talk about how you manage multiple campaigns simultaneously. Share examples of tools or methodologies you use to stay organised and ensure timely delivery of projects.
✨Emphasise Your Analytical Skills
The role requires analysing performance metrics to adjust campaigns. Be ready to discuss how you've used data to inform your marketing decisions in the past and how you plan to apply this in the new role.
