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- Tasks: Lead B2B marketing strategy, manage campaigns, and create engaging content.
- Company: Join Ocho, a fast-growing SaaS provider transforming agriculture with innovative tools.
- Benefits: Enjoy a full-time role with opportunities for creativity and impact in a meaningful industry.
- Why this job: Make a real-world impact while blending commercial thinking with creative marketing strategies.
- Qualifications: Experience in B2B marketing, preferably in SaaS, with strong content creation skills.
- Other info: Ideal for those passionate about tech and agriculture; hands-on role with growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Ocho Belfast, Northern Ireland, United Kingdom
Ocho Belfast, Northern Ireland, United Kingdom
This range is provided by Ocho. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Are you a commercially minded marketer who knows how to turn strategy into pipeline? Do you have experience scaling B2B SaaS brands — and a keen interest in how tech is transforming agriculture?
My client is an established and fast-growing SaaS provider building tools that are helping reshape the agricultural supply chain. They’re now looking for a Marketing Manager to take ownership of demand generation, brand positioning, and campaign execution across the UK and international markets.
This is a hands-on role suited to someone who’s comfortable working across content, digital, events, and product marketing — but can also step back and shape strategy that supports sales and product growth.
What you’ll be doing
- Defining and executing the B2B marketing strategy to support commercial and product goals.
- Working closely with sales to deliver qualified leads and enablement content.
- Creating and managing digital campaigns across email, paid media, SEO, and social.
- Developing positioning and messaging that speaks directly to decision-makers in agriculture and agritech.
- Producing high-quality content — case studies, blogs, email sequences, landing pages, etc.
- Leading marketing automation initiatives to nurture leads through the funnel.
- Representing the company at events, trade shows, and sector-specific conferences.
- Monitoring performance and reporting on key metrics like lead gen, engagement, and conversion.
- Collaborating with product and customer success to communicate value and drive adoption.
What they’re looking for
Must-haves:
- Proven experience in a B2B marketing role — ideally within a SaaS company.
- Strong track record in demand generation and campaign management.
- Commercial awareness and ability to work closely with sales and product teams.
- Confident content creator with excellent written communication skills.
- Hands-on experience with marketing tools such as HubSpot, Salesforce, Google Ads, or similar.
- Comfortable owning projects from strategy through to execution and reporting.
Nice to haves:
- Previous experience in or exposure to the agriculture, food supply chain, or agri-tech space.
- Familiarity with long sales cycles and multiple stakeholder buying decisions.
- Experience running or contributing to industry events and partner marketing initiatives.
- Design or visual content skills (e.g. Canva, Adobe, Figma) would be a bonus.
If you\’re looking to make an impact in a growing SaaS company with real-world purpose — and you thrive in a role where commercial thinking meets creativity — this could be the right fit for you.
If you have any further questions on the role, please feel free to reach out to Brendan McCrory directly.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
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Job function
Information Technology
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Industries
Software Development
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Marketing Manager (B2B SAAS) employer: Ocho
Contact Detail:
Ocho Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (B2B SAAS)
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing, especially within the agriculture sector. Understanding how technology is reshaping agriculture will help you speak confidently about the industry during interviews.
✨Tip Number 2
Network with professionals in the agri-tech space and attend relevant events or webinars. This will not only expand your connections but also give you insights into what companies like Ocho are looking for in a Marketing Manager.
✨Tip Number 3
Showcase your hands-on experience with marketing tools such as HubSpot and Salesforce. Be prepared to discuss specific campaigns you've managed and the results achieved, as this will demonstrate your capability to drive demand generation.
✨Tip Number 4
Prepare to discuss your approach to creating high-quality content that resonates with decision-makers in agriculture. Having examples of your work ready can set you apart and show your ability to communicate effectively in this niche market.
We think you need these skills to ace Marketing Manager (B2B SAAS)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing, particularly within SaaS. Emphasise your achievements in demand generation and campaign management, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of the agricultural tech sector and how your skills can contribute to Ocho's goals. Mention specific examples of past successes that align with the responsibilities outlined in the job description.
Showcase Your Content Skills: Since the role requires strong content creation abilities, include samples of your work or describe projects where you produced high-quality content. This could be case studies, blogs, or digital campaigns you've managed.
Highlight Relevant Tools Experience: Mention your hands-on experience with marketing tools like HubSpot, Salesforce, or Google Ads. Providing specific examples of how you've used these tools to drive results will strengthen your application.
How to prepare for a job interview at Ocho
✨Showcase Your B2B SaaS Experience
Make sure to highlight your previous roles in B2B marketing, especially within SaaS companies. Be prepared to discuss specific campaigns you've managed and the results they achieved, as this will demonstrate your ability to drive demand generation.
✨Understand the Agriculture Sector
Familiarise yourself with the agricultural supply chain and how technology is transforming it. This knowledge will help you connect with the company's mission and show that you're genuinely interested in their industry.
✨Prepare for Strategy Discussions
Since the role involves shaping marketing strategy, be ready to discuss your approach to developing and executing a marketing plan. Think about how you would align marketing efforts with sales and product goals, and be prepared to share examples from your past experiences.
✨Demonstrate Your Content Creation Skills
As a Marketing Manager, you'll need to produce high-quality content. Bring samples of your work, such as case studies or blog posts, to showcase your writing skills. Discuss your process for creating engaging content that resonates with decision-makers in the agriculture sector.
