At a Glance
- Tasks: Lead marketing strategy, brand development, and demand generation in a dynamic tech environment.
- Company: Growing B2B technology company with global reach and innovative vision.
- Benefits: Competitive salary, hybrid working, and annual performance bonus.
- Other info: Real autonomy to influence strategy and collaborate with senior leadership.
- Why this job: Shape a category-defining brand and make a real impact from day one.
- Qualifications: Significant B2B marketing experience with strong product marketing skills.
The predicted salary is between 54000 - 66000 £ per year.
Senior marketing leadership role, reporting to the CEO.
Technology sector. Hybrid working. Competitive salary depending on experience.
About the Company
Our client is a growing B2B technology company operating worldwide. They partner with leading manufacturers selling directly to enterprise and technology customers, and are backed by a global group of technology businesses. Having already proven the technology and the market opportunity, they are now investing seriously in brand and marketing to become the recognised name.
The Role
This is a senior marketing leadership role reporting directly to the CEO. You will take real ownership from day one shaping brand, driving demand generation and strengthening a genuinely global partner network while staying hands-on with delivery through the first year. You will work closely with the CEO, Sales and Product teams, and thrive here if you are just as comfortable setting strategy as you are getting stuck into a campaign yourself.
Key Responsibilities
- Develop and lead the marketing strategy, priorities, budget and KPIs.
- Lead the rollout of a new brand and build category awareness across enterprise, education and channel audiences.
- Own product marketing, positioning and messaging across the portfolio.
- Design and deliver demand generation campaigns across direct and partner-led routes to market.
- Strengthen the partner and channel proposition for OEMs, distributors, resellers and MSPs.
- Build a reliable marketing operating model - CRM, automation, attribution and reporting.
- Oversee content, PR, thought leadership and executive communications.
- Partner with Sales, Product and Customer Success on pipeline and product launches.
- Lead and develop the Marketing Manager, and manage agencies and external partners.
What You’ll Need
- Significant experience in B2B software, SaaS or technology marketing, with genuine ownership of strategy and commercial outcomes.
- Strong product marketing background - positioning, messaging, launches, sales enablement.
- Proven experience building demand in a B2B environment, working closely with Sales.
- Track record of building or maturing a marketing function - planning, budgets, KPIs, reporting.
- Confident communicator, comfortable presenting to and influencing senior stakeholders.
Why Apply?
- Annual group performance bonus scheme.
- Hybrid working from Belfast.
- Real autonomy to shape brand and strategy from day one, not just execute someone else's plan.
- The chance to build the category-defining brand behind a proven, in-demand product.
- A business that wants energy and passion as much as experience, genuine room to make your mark.
Get in Touch
Sound like you? Connect with Emma Groves at Ocho People.
Head of Marketing in Belfast employer: Ocho
Join a forward-thinking UK technology company that is at the forefront of AI innovation, where you will have the opportunity to develop your skills in a supportive and fast-paced environment. With a strong emphasis on mentorship from senior engineers, flexible working patterns, and the chance to own your projects early on, this role offers a unique pathway for professional growth in AI engineering. The company's commitment to an AI-first culture ensures that you will be working with cutting-edge tools and technologies, making a real impact in complex customer environments.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ocho and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ocho are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ocho on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ocho. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ocho. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ocho:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ocho’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ocho
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ocho will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ocho, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
