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- Tasks: Lead marketing for exciting housing events and create engaging campaigns.
- Company: Join Ocean Media Group, a leader in UK housing news and events.
- Benefits: Enjoy 25 days holiday, gym discounts, and a birthday off!
- Why this job: Shape impactful events while collaborating with industry leaders.
- Qualifications: 3+ years in senior marketing roles, ideally in events or B2B media.
- Other info: Dynamic team environment with opportunities for growth and mentorship.
The predicted salary is between 36000 - 60000 £ per year.
Ocean Media Group is the market leader in delivering news, best practice and events for the UK social and affordable housing sector, supported by a portfolio of influential brands including Inside Housing, Housing 2025, Social Housing, Housing Week London and The Flooring Show.
The Marketing Manager will take full ownership of delivering successful, audience-focused events across our events portfolio leading on our Flooring exhibitions while also supporting wider housing exhibitions and conferences and awards. You will develop and execute multi-channel marketing strategies and campaigns that drive attendance, revenue and engagement, producing on-brand creative, managing event websites, and overseeing budgets. You will collaborate with internal teams, manage digital agencies, build strong relationships with sponsors, exhibitors and media partners, and track campaign performance to optimise results. This is a senior, leading role with responsibility for shaping and delivering the marketing strategy across a high-profile portfolio of events.
Responsibilities
- Lead the marketing for the flooring events portfolio, taking full ownership and responsibility for delivering successful events and engaging target audiences.
- Developing and delivering a marketing strategy with clear positioning, brand promises and messaging for each event.
- Plan and execute innovative multi-channel marketing campaigns to support the sales team in meeting their revenue targets as well as driving attendance in line with delegate/visitor/spex targets.
- Produce creative/design and messaging consistent with brand guidelines.
- Manage each event website including copy, content and set up.
- Create print and digital advertisements, brochures and engaging email campaigns that prompt favourable customer response to our products and campaigns.
- Brief and liaise with our digital marketing agency to ensure PPC and remarketing campaigns are set up on time and produce great results.
- Work closely with the publications marketing team to maximise cross marketing opportunities and routes to market.
- Manage the day-to-day delivery of the marketing budget and ensure pre-agreed activities are delivered in line with the agreed budget.
- Research and set up effective media partnerships with external media and industry associations to help drive delegates and revenue.
- Develop and maintain good working relationships with our partner organisations, sponsors and exhibitors to ensure that their objectives met, and expectations managed.
- Responsible for tracking and reporting on the effectiveness of campaigns in order to optimise results.
- Pro-actively identifying poor performing/outperforming activities recommend steps to address/enhance and monitor.
- Attend regular internal meetings reporting on activities undertaken and suggesting new initiatives.
- Ensuring the timely production of post-event reports and ad hoc reports for meetings and presentations.
Qualifications
- Degree in marketing, communications or a related field.
Required Skills
- At least 3 years in a senior marketing role, ideally within events, exhibitions or B2B media.
- Proven track record in planning and delivering multi-channel marketing campaigns (traditional, digital, integrated).
- Strong experience in digital marketing, including email campaigns, social media, mobile targeting, CMS management, and multimedia content creation (video, infographics, digital storytelling).
- Experience in lead generation, conversion optimisation, and collaborating with sales teams.
- Excellent written and verbal communication, with strong editorial skills and ability to simplify complex topics.
- Knowledge of database segmentation, GDPR compliance, and campaign analytics, using insights to optimise results.
- Commercially aware with a hands‑on approach and strong attention to detail.
- Strong organisational and project management skills; able to multitask and meet tight deadlines.
- Energetic, confident, ambitious, and collaborative, with experience managing and mentoring a team.
- Ability to build and maintain strong relationships with stakeholders, sponsors, and partners.
Preferred Skills
- Knowledge of the property, housing or residential sector, or the ability to quickly understand complex subject matter.
We are committed to diversity and inclusivity.
Additional benefits
- 25 days annual holiday + 8 Bank holidays
- Birthday off
- Season ticket loan
- Based in South Quay with fantastic transport links
- Discounted gym membership
- Death in service cover
Marketing Manager- Housing Events employer: Ocean Media Group Ltd.
Contact Detail:
Ocean Media Group Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager- Housing Events
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with people in the housing and events sector. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, especially those related to events. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t be shy about reaching out! If you see a job you like, send a direct message to the recruiter or hiring manager. A friendly note expressing your interest can make you stand out from the crowd.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Ocean Media Group.
We think you need these skills to ace Marketing Manager- Housing Events
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in managing events and executing multi-channel marketing strategies. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the housing sector and how your previous roles have prepared you for this position. Keep it engaging and relevant!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your campaigns drove attendance or revenue. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Ocean Media Group Ltd.
✨Know Your Audience
Before the interview, research Ocean Media Group and their events portfolio. Understand their target audience and how your marketing strategies can engage them effectively. This will show that you’re not just familiar with the company but also passionate about their mission.
✨Showcase Your Campaign Successes
Prepare to discuss specific multi-channel marketing campaigns you've led in the past. Highlight your role in planning, execution, and results. Use metrics to demonstrate how your efforts drove attendance and revenue, as this aligns perfectly with the responsibilities of the Marketing Manager role.
✨Be Creative with Ideas
Think of innovative marketing strategies that could enhance their flooring exhibitions or other events. Bring fresh ideas to the table during the interview, showing that you can think outside the box and are ready to contribute from day one.
✨Build Relationships
Emphasise your experience in building strong relationships with sponsors, exhibitors, and media partners. Share examples of how you’ve successfully collaborated with stakeholders in previous roles, as this is crucial for the Marketing Manager position.