At a Glance
- Tasks: Lead marketing for exciting housing events and create engaging campaigns.
- Company: Join Ocean Media Group, a leader in UK housing news and events.
- Benefits: Enjoy 25 days holiday, competitive pay, and a vibrant work culture.
- Other info: Dynamic team environment with opportunities for growth and mentorship.
- Why this job: Shape impactful events while collaborating with industry leaders and creative minds.
- Qualifications: 3+ years in senior marketing roles, especially in events or B2B media.
The predicted salary is between 40000 - 50000 £ per year.
Ocean Media Group is the market leader in delivering news, best practice and events for the UK social and affordable housing sector, supported by a portfolio of influential brands including Inside Housing, Housing 2025, Social Housing, Housing Week London and The Flooring Show.
The Marketing Manager will take full ownership of delivering successful, audience-focused events across our events portfolio leading on our Flooring exhibitions while also supporting wider housing exhibitions and conferences and awards. You will develop and execute multi-channel marketing strategies and campaigns that drive attendance, revenue and engagement, producing on-brand creative, managing event websites, and overseeing budgets. You will collaborate with internal teams, manage digital agencies, build strong relationships with sponsors, exhibitors and media partners, and track campaign performance to optimise results. This is a senior, leading role with responsibility for shaping and delivering the marketing strategy across a high-profile portfolio of events.
Responsibilities
- Lead the marketing for the flooring events portfolio, taking full ownership and responsibility for delivering successful events and engaging target audiences.
- Developing and delivering a marketing strategy with clear positioning, brand promises and messaging for each event.
- Plan and execute innovative multi-channel marketing campaigns to support the sales team in meeting their revenue targets as well as driving attendance in line with delegate/visitor/spex targets.
- Produce creative/design and messaging consistent with brand guidelines.
- Manage each event website including copy, content and set up.
- Create print and digital advertisements, brochures and engaging email campaigns that prompt favourable customer response to our products and campaigns.
- Brief and liaise with our digital marketing agency to ensure PPC and remarketing campaigns are set up on time and produce great results.
- Work closely with the publications marketing team to maximise cross marketing opportunities and routes to market.
- Manage the day-to-day delivery of the marketing budget and ensure pre-agreed activities are delivered in line with the agreed budget.
- Research and set up effective media partnerships with external media and industry associations to help drive delegates and revenue.
- Develop and maintain good working relationships with our partner organisations, sponsors and exhibitors to ensure that their objectives met, and expectations managed.
- Responsible for tracking and reporting on the effectiveness of campaigns in order to optimise results.
- Pro-actively identifying poor performing/outperforming activities recommend steps to address/enhance and monitor.
- Attend regular internal meetings reporting on activities undertaken and suggesting new initiatives.
- Ensuring the timely production of post-event reports and ad hoc reports for meetings and presentations.
Qualifications
- Degree in marketing, communications or a related field.
Required Skills
- At least 3 years in a senior marketing role, ideally within events, exhibitions or B2B media.
- Proven track record in planning and delivering multi-channel marketing campaigns (traditional, digital, integrated).
- Strong experience in digital marketing, including email campaigns, social media, mobile targeting, CMS management, and multimedia content creation (video, infographics, digital storytelling).
- Experience in lead generation, conversion optimisation, and collaborating with sales teams.
- Excellent written and verbal communication, with strong editorial skills and ability to simplify complex topics.
- Knowledge of database segmentation, GDPR compliance, and campaign analytics, using insights to optimise results.
- Commercially aware with a hands‑on approach and strong attention to detail.
- Strong organisational and project management skills; able to multitask and meet tight deadlines.
- Energetic, confident, ambitious, and collaborative, with experience managing and mentoring a team.
- Ability to build and maintain strong relationships with stakeholders, sponsors, and partners.
Preferred Skills
- Knowledge of the property, housing or residential sector, or the ability to quickly understand complex subject matter.
We are committed to diversity and inclusivity.
Additional benefits: 25 days annual holiday + 8.
Marketing Manager- Housing Events in Cardiff employer: Ocean Media Group Ltd.
Ocean Media Group Ltd. is an exceptional employer, offering a dynamic work environment that fosters creativity and collaboration in the heart of the UK housing sector. With a strong commitment to employee growth, we provide opportunities for professional development and mentorship, alongside a competitive benefits package that includes generous holiday allowances. Join us to be part of a leading team that shapes impactful events while enjoying a culture that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager- Housing Events in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Ocean Media Group Ltd. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Ocean Media Group Ltd. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Ocean Media Group Ltd. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Ocean Media Group Ltd.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager- Housing Events in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Ocean Media Group Ltd.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Ocean Media Group Ltd.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Ocean Media Group Ltd.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Ocean Media Group Ltd.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Ocean Media Group Ltd. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Ocean Media Group Ltd., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
