Lead Brand Design

We are using and creating technology to transform operations at sea to enable people and the planet to thrive. We are open-minded and fearless in our approach to innovation and don't believe in boundaries. We challenge everything and have massive ambitions to drag aging industries into the tech era. We take safety, equality and education very seriously, and our responsibilities don't stop at our front door. Our business is built on the belief that there's definitely a more environmentally responsible way to operate at sea. We employ people who share our core values. We expect our people to be courageous, trustworthy, and conscientious, driven by a desire to do the right thing. We strive for excellence, work collaboratively, and are genuinely excited by our work. We offer opportunities for our people to develop beyond their role and span a multitude of disciplines. These are open to all, regardless of background and experience level. Working with us means being part of a team that is harnessing technology and creativity to disrupt a traditional industry.

Ocean Infinity is seeking a Lead Brand Design to build the visual identity of one of the world's most unusual technology companies — from scratch. Reporting to the Creative Director, this role sits within the creative studio's brand and design track and is responsible for authoring OI's visual identity system — ensuring the company looks and feels like one coherent brand across all outputs, leading the design team, and owning the craft standard for everything the company publishes internally and externally. The Brand Design Lead works directly with the Creative Director, who sets the creative direction — this role delivers it.

What Will You Do

• Build OI's visual identity system defining the visual expression of the company, how OI looks and feels across every touchpoint (not messaging) — logo, typography, colour, grid, photography direction, and motion as brand expression.
• Produce brand guidelines — the rules that govern how OI's identity is applied across every touchpoint — documents others can use without losing the intention.
• Lead and develop the brand and design team — currently one direct report, growing as the studio expands.
• Build the design system — scalable templates and asset libraries that allow the wider studio and commercial teams to produce brand-consistent work at speed.
• Execute graphic design across all formats — presentations, proposals, print, digital, and environmental — to the standard the identity demands.
• Direct environmental design — how OI's identity translates into physical space — stands, events, and experiential environments.
• Own creative review within the brand track ensuring outputs meet the studio’s quality standard and contribute to a single, consistent identity — reviewing brand output across the studio and commercial teams, maintaining the visual standard.
• Collaborate with the Creative Director, Change & Comms, and commercial verticals — to produce brand-aligned creative that works in the real world.
• Contribute to hardware design concepts — visual input on new vessel and payload concepts alongside the wider team.
• Own brand coherence across the business — reducing fragmentation and duplication in visual output.

Who You Are

• Proven experience building visual identity systems from scratch — not extending an existing brand — authoring one from the ground up.
• Experience directing designers and owning team output — even a small team counts; leadership experience is essential.
• Expert command of typography, layout, and composition — visible in the work, not just the CV.
• Brand strategy awareness — able to ask the right questions before opening Figma; understands that a logo is an answer, not the question.
• Fluent in Figma and Adobe Creative Suite — Illustrator, InDesign, Photoshop — across the full production chain.
• Understanding of motion as brand expression — able to art-direct motion output even without producing it.
• 7–10 years experience — agency-trained, with in-house experience at a technology or B2B company; has built a visual identity system from the ground up.
• A portfolio that shows the difference between executing a brief and authoring a brand.

Skills That Fit With Ocean Infinity Brand And Culture

• Ability to work as a trusted advisor with senior stakeholders.
• Strong leadership skills.
• Strong communication skills.
• Driven, proactive and able to work autonomously with little supervision towards the company's purpose.
• Critical thinking and ability to show initiative.
• Ability to take ownership and engagement in the work.
• Open and receptive to new and different ideas.

Desirable

• Experience in environmental or spatial design — stands, events, experiential brand environments.
• Familiarity with motion design tools — After Effects, Cinema 4D — able to contribute to motion output beyond art direction.
• Experience working in a technology, maritime, defence, or industrial sector — understanding complex B2B brand contexts.
• Portuguese or UK-based — in-person collaboration with the Porto-based studio is strongly preferred (ability to travel 30/45% of the time).

Salary For This Position

• Porto: Up to €80,000 per annum.
• London: Up to £90,000 per annum.

The salary varies for this position as we are recruiting in multiple regional locations and job grades. The salary process is based on skills, abilities, and experience required.

What You Can Expect

At Ocean Infinity, we believe in creating equal opportunities for all, celebrating each and everyone’s differences. We are driven by transforming the industry, through our technology, thoughts, behaviours and actions. Being inclusive and respectful to all is fundamental to who we are. It is the right thing to do and enables innovation and creativity to thrive. There is more work to be done, and we know that we aren’t perfect, but our commitment to these values is unwavering. They are central to our mission and the impact we have on the industry, meaning, we cannot live without them.