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- Tasks: Drive email marketing campaigns and develop CRM strategies to boost customer engagement.
- Company: Join a dynamic travel brand focused on enhancing customer experiences.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Make a real impact in the travel industry with your creativity and data-driven insights.
- Qualifications: Experience in CRM and email marketing, preferably in B2C travel.
- Other info: Collaborative team environment with a focus on innovation and customer satisfaction.
The predicted salary is between 30000 - 42000 £ per year.
Are you an experienced Email & CRM Executive who thrives in driving campaigns and strategy management? As an Email & CRM Executive, you will be responsible for developing and implementing customer relationship management (CRM) strategies and executing email marketing campaigns that enhance customer engagement, loyalty, and drive revenue growth. You will work closely with the marketing team to deliver personalised and relevant communication to our customers while optimizing customer journeys across various touchpoints.
As a member of the marketing team, you’ll take the lead on all Email & CRM activity for the Ocean Florida brand, including campaign marketing and customer journey communications. You’ll leverage email to help provide a personalised, smooth and enjoyable experience for all customers across various points in the journey.
Responsibilities- CRM Strategy Development: Develop and implement CRM strategies that enhance customer retention, satisfaction, and lifetime value.
- Email Marketing Campaigns: Plan, execute, and analyse email marketing campaigns to drive customer engagement, conversions, and revenue for Ocean Florida consumer and trade brands and Ocean Beds (largest supplier of Florida villa vacation homes). Plan and execute ad hoc upsell campaigns for sales.
- Segmentation and Personalisation: Create customer segments based on data analysis and implement personalised communication strategies for each segment.
- Automated Marketing Workflows: Build and manage automated customer journey workflows to nurture leads and drive conversions.
- A/B Testing: Conduct A/B tests to optimise email content, subject lines, and other campaign elements for improved performance.
- Data Analysis: Regularly analyse CRM and email marketing performance metrics to identify trends, opportunities, and areas for improvement.
- Customer Data Management: Maintain and update customer databases, ensuring data accuracy and compliance with data protection regulations.
- Collaboration: Work closely with cross-functional teams, including marketing, sales, and IT, to ensure seamless execution of CRM and email marketing initiatives.
- Content Development: Collaborate with content creators to develop compelling email content.
- Reporting and Insights: Provide regular reports and insights to senior management, highlighting the impact of CRM and email marketing efforts on business goals.
This role would suit someone with proven experience in CRM, email marketing and direct mail, ideally within a B2C travel environment. You’ll be passionate about creating tailored, customer-focused campaigns for different audiences, using insight and data to continually improve performance. You’ll bring a highly organised approach, exceptional attention to detail and a strong commitment to meeting deadlines. A genuinely customer-centric mindset and a curiosity for using data to drive better outcomes will be key to success in this role.
You must also have:- Proven experience in CRM, email marketing, and direct mail, preferably in the B2C travel industry.
- Proficiency with CRM software and email marketing platforms (e.g., Mailchimp, Dot Digital. Web Flow desired but not essential).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and copywriting skills.
- Adept at A/B testing and campaign optimization for email and direct mail.
- Knowledge of data protection regulations (e.g., GDPR) and email marketing/direct mail best practices.
- Ability to work independently and in a team, managing multiple projects simultaneously.
Please note this is a hybrid role and you will be required to work from our office in Romford twice a week.
Email and CRM Executive in Romford employer: Ocean Holidays
Contact Detail:
Ocean Holidays Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email and CRM Executive in Romford
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous email campaigns and CRM strategies. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can enhance their CRM efforts and drive customer engagement with your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Email and CRM Executive in Romford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in CRM and email marketing. We want to see how your skills align with the specific needs of the Email & CRM Executive role at Ocean Florida.
Show Off Your Data Skills: Since data analysis is key for this role, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive successful campaigns or improve customer engagement in your previous roles.
Be Creative with Content: As part of the marketing team, your ability to create compelling email content is crucial. Share any relevant writing samples or campaign examples that demonstrate your knack for engaging communication.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Ocean Holidays
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM software and email marketing platforms mentioned in the job description. Familiarise yourself with their features, benefits, and how they can be leveraged to enhance customer engagement. This will show your potential employer that you’re ready to hit the ground running.
✨Showcase Your Campaign Success
Prepare specific examples of successful email marketing campaigns you've executed in the past. Highlight your role in developing strategies, A/B testing, and analysing performance metrics. This will demonstrate your hands-on experience and ability to drive results, which is crucial for the Email & CRM Executive role.
✨Emphasise Data-Driven Decisions
Be ready to discuss how you’ve used data analysis to inform your marketing strategies. Talk about how you segment audiences and personalise communications based on insights. This will illustrate your analytical skills and customer-centric mindset, both of which are key for this position.
✨Prepare Questions About Collaboration
Since this role involves working closely with cross-functional teams, think of insightful questions to ask about collaboration within the company. This shows your interest in teamwork and helps you understand how different departments work together to achieve common goals.
