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For Companies At a Glance
- Tasks: Drive email marketing campaigns and develop CRM strategies to boost customer engagement.
- Company: Join Ocean Holidays, a leading travel company with a vibrant culture.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact in the travel industry while enhancing customer experiences.
- Qualifications: Experience in CRM and email marketing, preferably in the B2C travel sector.
- Other info: Be part of an award-winning team that values diversity and innovation.
The predicted salary is between 30000 - 42000 £ per year.
About The Role
Are you an experienced Email & CRM Executive who thrives in driving campaigns and strategy management? As an Email & CRM Executive, you will be responsible for developing and implementing customer relationship management (CRM) strategies and executing email marketing campaigns that enhance customer engagement, loyalty, and drive revenue growth. You will work closely with the marketing team to deliver personalised and relevant communication to our customers while optimising customer journeys across various touchpoints.
As a member of the marketing team, you’ll take the lead on all Email & CRM activity for the Ocean Florida brand including campaign marketing and customer journey communications. You’ll leverage email to help provide a personalised, smooth and enjoyable experience for all customers across various points in the journey.
Responsibilities will include:
- CRM Strategy Development: Develop and implement CRM strategies that enhance customer retention, satisfaction, and lifetime value.
- Email Marketing Campaigns: Plan, execute, and analyse email marketing campaigns to drive customer engagement, conversions, and revenue for Ocean Florida consumer and trade brands and Ocean Beds.
- Segmentation and Personalisation: Create customer segments based on data analysis and implement personalised communication strategies for each segment.
- Automated Marketing Workflows: Build and manage automated customer journey workflows to nurture leads and drive conversions.
- A/B Testing: Conduct A/B tests to optimise email content, subject lines, and other campaign elements for improved performance.
- Data Analysis: Regularly analyse CRM and email marketing performance metrics to identify trends, opportunities, and areas for improvement.
- Customer Data Management: Maintain and update customer databases, ensuring data accuracy and compliance with data protection regulations.
- Collaboration: Work closely with cross-functional teams, including marketing, sales, and IT, to ensure seamless execution of CRM and email marketing initiatives.
- Content Development: Collaborate with content creators to develop compelling email content.
- Reporting and Insights: Provide regular reports and insights to senior management, highlighting the impact of CRM and email marketing efforts on business goals.
Who should apply:
This role would suit someone with proven experience in CRM, email marketing and direct mail, ideally within a B2C travel environment. You’ll be passionate about creating tailored, customer-focused campaigns for different audiences, using insight and data to continually improve performance. You’ll bring a highly organised approach, exceptional attention to detail and a strong commitment to meeting deadlines. A genuinely customer-centric mindset and a curiosity for using data to drive better outcomes will be key to success in this role.
You must also have:
- Proven experience in CRM, email marketing, and direct mail, preferably in the B2C travel industry.
- Proficiency with CRM software and email marketing platforms (e.g., Mailchimp, Dot Digital).
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and copywriting skills.
- Adept at A/B testing and campaign optimisation for email and direct mail.
- Knowledge of data protection regulations (e.g., GDPR) and email marketing/direct mail best practices.
- Experience segmenting databases.
- Ability to work independently and in a team, managing multiple projects simultaneously.
Please note this is a hybrid role and you will be required to work from our office in Romford twice a week.
Email & CRM Executive in Romford employer: Ocean Florida
Contact Detail:
Ocean Florida Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & CRM Executive in Romford
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your email campaigns and CRM strategies. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can enhance their CRM efforts and drive customer engagement. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Email & CRM Executive in Romford
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in CRM and email marketing. Use keywords from the job description to show us you’re a perfect fit for the Email & CRM Executive role.
Show Off Your Data Skills: Since we love data-driven decisions, don’t forget to mention any analytical skills or tools you’ve used in past roles. Share specific examples of how you’ve used data to optimise campaigns and improve customer engagement.
Be Creative with Content: We’re looking for someone who can create compelling email content. Include examples of successful campaigns you’ve worked on, and if you have any cool ideas for future campaigns, feel free to share them!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into the process quickly. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Ocean Florida
✨Know Your CRM Inside Out
Before the interview, make sure you’re well-versed in CRM strategies and tools. Familiarise yourself with popular platforms like Mailchimp or Dot Digital, and be ready to discuss how you've used them in past roles to drive customer engagement.
✨Showcase Your Email Campaign Success
Prepare specific examples of email marketing campaigns you've executed. Highlight your role in planning, executing, and analysing these campaigns, and be ready to discuss the results, such as increased open rates or conversions.
✨Data is Your Best Friend
Brush up on your analytical skills! Be prepared to talk about how you’ve used data to segment audiences and personalise communications. Discuss any A/B testing you've conducted and what insights you gained from the results.
✨Collaboration is Key
Since this role involves working closely with various teams, think of examples where you successfully collaborated with others. Whether it’s content creators or IT, show that you can work well in a team to achieve common goals.
