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- Tasks: Lead and optimise paid search campaigns to drive growth and performance.
- Company: Ocean is a pioneering credit platform focused on improving financial wellbeing for underserved individuals.
- Benefits: Enjoy competitive pay, flexible work options, 25 days holiday, and wellness perks.
- Why this job: Join a dynamic team that values innovation, collaboration, and personal development in a fast-paced environment.
- Qualifications: Expertise in Google Ads and AI-driven advertising technologies is essential; strong analytical skills required.
- Other info: Opportunities for community volunteering and regular team socials to foster a vibrant workplace culture.
The predicted salary is between 43200 - 72000 £ per year.
About the company
At Ocean, we’re on a mission to become the UK’s leading credit platform for people not served by the mainstream, helping them improve their financial wellbeing over their lifetime. This has been our mission for over 30 years, and it’s still the thing that drives us to do better and more for our customers.
We do this by helping our customers make informed decisions and access personal finance products.
If our mission sounds interesting, please keep reading!
About the job
As our new Senior Paid Search Manager, you’ll have a proven track record of delivering. Never one to rest on your laurels, you’ll be comfortable venturing outside your comfort zone, pushing the boundaries of what’s possible in pursuit of perfection. You’ll be the kind of person who thrives in a fast-paced environment like ours.
What you’ll be doing for us
- Take full ownership of the Paid Search activity for the product you will be assigned to
- Plan, execute and monitor campaigns according to the business strategy to achieve targets and ongoing growth
- Uphold the highest standards into running the marketing activity
- Continuous improvement of our performance, processes and workflows by challenging the status quo, both in terms of quality and efficiency
- Deploy advanced AI automation and machine learning capabilities to maximize campaign ROI and precision targeting
- Build strong relationships with internal teams, facilitating communication with stakeholders
- Regularly communicate insights and findings with teams and senior leadership
- Analyse data to monitor performance, traffic quality and identify marketing growth opportunities
- Harness predictive analytics and AI-driven insights to forecast performance trends and uncover scalable growth levers
- Hold frequent communications with existing account managers from Google/Microsoft to access key insights and Betas which will help the business to stay ahead of the competition
- Stay ahead of the curve in paid search and marketing, integrating relevant advancements into our practices
- Drive performance through intelligent bidding algorithms, automated campaign optimization, and next-generation AI campaign formats
- Live and breathe our values: Openness, Trust, Humility, Professionalism, Respect, and Passion
Skills and Experience
- Mastery of Google Ads is essential; Google Search 360 experience is a significant advantage
- Advanced expertise in AI-driven advertising technologies, automated bidding strategies, and intelligent campaign optimization platforms
- Familiarity with Display and Meta Ads and understanding how these can help paid search
- Skilled in Google Analytics for a deeper monitoring of paid activity
- Proven track record using machine learning analytics platforms for advanced data interpretation, automated reporting, and performance forecasting
- Exceptional analytical abilities
- Strong commercial acumen
- Demonstrated success applying AI-powered research tools for strategic keyword discovery, creative optimization, and deep audience intelligence
- Excellent attention to detail is a must in a highly regulated environment like financial services
- Outstanding communication and teamwork capabilities
- Experience with intelligent creative optimization tools and automated testing frameworks for continuous performance improvement
- Able to engage both technical and non-technical stakeholders effectively
- Proven competence in a dynamic setting, juggling multiple projects and priorities with ease
- Strong commitment to adopting cutting-edge AI innovations and translating emerging technologies into competitive marketing advantages
What we will do for you
- Pay you competitively and review your salary every year
- Welcome you into our awesome team (dare we say the best? We do, yes!)
- Bring the kind of vibe where we want you to share your ideas, even if it’s not “your area”
- Provide you with all the kit you need to work from home. Of course, you can also work from our Manchester or Cyprus offices, too.
- Help you plan for life after work with our pension scheme
- Take care of your health with eye test vouchers, and our employee assistance programme
- Give you 25 days holiday (to start with), as well as local public holidays and a day off on your birthday
- Support you with training, mentoring and anything else you need to further your development and hit your career goals
- Invite you to regular online and in-person team socials, as well as the occasional team retreat somewhere exotic
- Help you help others with optional “community” days for volunteering
- Provide you flexibility of benefit with PerkBox discounts our / and Ocean Health Plan
#J-18808-Ljbffr
Senior Paid Search Manager · employer: Ocean Finance
Contact Detail:
Ocean Finance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Search Manager ·
✨Tip Number 1
Familiarise yourself with the latest trends in paid search and AI-driven advertising technologies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the industry, especially those who work with Google Ads and Microsoft. Building relationships can provide you with insider insights and potentially valuable referrals.
✨Tip Number 3
Stay updated on the latest features and updates from Google Ads and Microsoft Advertising. Being knowledgeable about new tools and capabilities can set you apart as a candidate who is proactive and engaged.
✨Tip Number 4
Prepare to discuss specific examples of how you've used data analytics to drive campaign performance. Highlighting your analytical skills and success stories will demonstrate your capability to meet the demands of the role.
We think you need these skills to ace Senior Paid Search Manager ·
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with Google Ads and AI-driven advertising technologies. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the mission of Ocean and how your skills align with their goals. Mention your ability to thrive in fast-paced environments and your commitment to continuous improvement.
Showcase Analytical Skills: Provide examples of how you've used data analysis to drive marketing decisions. Highlight your experience with Google Analytics and machine learning analytics platforms to show your capability in performance forecasting.
Demonstrate Teamwork and Communication: Emphasise your ability to build strong relationships with internal teams and stakeholders. Share instances where your communication skills have led to successful project outcomes or improved collaboration.
How to prepare for a job interview at Ocean Finance
✨Showcase Your Expertise in Google Ads
Make sure to highlight your mastery of Google Ads during the interview. Be prepared to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will demonstrate your capability to take full ownership of the Paid Search activity.
✨Emphasise Your Analytical Skills
Given the importance of data analysis in this role, be ready to talk about your experience with Google Analytics and machine learning analytics platforms. Share examples of how you've used data to monitor performance and identify growth opportunities, showcasing your exceptional analytical abilities.
✨Demonstrate Your Adaptability
Ocean values individuals who thrive in fast-paced environments. Prepare to discuss instances where you've successfully navigated change or pushed boundaries in your previous roles. This will illustrate your comfort with venturing outside your comfort zone and your commitment to continuous improvement.
✨Communicate Effectively
Strong communication skills are essential for this position. Practice articulating your thoughts clearly and concisely, especially when discussing complex topics like AI-driven advertising technologies. Be ready to engage both technical and non-technical stakeholders, as this will be crucial in building strong relationships within the team.
