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- Tasks: Create engaging content for blogs, guides, and newsletters to support small businesses.
- Company: Binq is a vibrant community helping SMEs thrive with smart advice and cost-saving solutions.
- Benefits: Enjoy competitive pay, flexible work options, 25 days holiday, and team socials.
- Why this job: Be the trusted voice for business owners while shaping Binq's friendly tone and culture.
- Qualifications: Experience in B2B writing, understanding of SME needs, and SEO knowledge required.
- Other info: Hybrid role with opportunities for volunteering and tree planting initiatives.
The predicted salary is between 21600 - 36000 ÂŁ per year.
Binq is an exciting new business with a bold mission: to be the go-to community for small and medium-sized businesses looking to grow, save money, and thrive. We help SMEs access funding, cut costs on essential services like energy and insurance, and provide straight-talking, actionable advice to help business owners make smart decisions.
This is a hybrid role requiring you to work in our office in London or Manchester 2 days per week.
About the job
We’re looking for a talented and versatile B2B Copywriter to help shape the voice of Binq. You’ll be central to our content strategy, creating friendly, helpful, and educational articles that make business owners feel supported, informed, and empowered. This is more than just writing. It’s about becoming a trusted voice for our members, like the adviser or mate every business owner wishes they had.
What you’ll be doing for us:
- Write clear, engaging, and practical content for Binq’s blog, guides, newsletters, and website.
- Break down complex topics like funding, energy switching, insurance, and business growth into simple, useful advice.
- Research the latest SME trends and pain points, turning insights into high-performing content.
- Work closely with the marketing and product teams to align content with campaigns, member needs, and seasonal trends.
- Help shape Binq’s tone of voice: approachable, supportive, and straight to the point.
- Optimise content for SEO and user intent.
About you
- You’re an experienced B2B writer with a knack of making jargon understandable.
- You’ve written for SMEs, fintechs, SaaS platforms, or comparison sites.
- You get what small business owners care about: cashflow, costs, time, and growth.
- You write with clarity, personality, and empathy - no fluff, no filler.
- You know your way around keyword research, on-page SEO, and content strategy basics.
- You’re proactive, full of ideas, and love making a difference through your words.
Bonus points if you have:
- Knowledge of business banking or UK energy and insurance markets.
- A background in business journalism or advisory content.
- An interest in helping build a brand from the ground up.
What we’ll do for you:
- Pay you competitively and review your salary every year.
- Welcome you into our awesome team.
- Bring the kind of vibe where we want you to share your ideas, even if it’s not “your area”.
- Provide you with all the kit you need to work from home.
- Help you plan for life after work with our pension scheme.
- Take care of your health with eye test vouchers, and our employee assistance programme.
- Give you 25 days holiday (to start with), as well as local public holidays and a day off on your birthday.
- Support you with training, mentoring and anything else you need to further your development and hit your career goals.
- Invite you to regular online and in-person team socials, as well as the occasional team retreat somewhere exotic.
- Help you help others with optional “community” days for volunteering.
- Provide you flexibility of benefit with the Ocean Health Plan or Perkbox, whatever suits your life best.
- We will also plant a tree when you join us and then a tree for every year that you are with us.
Copywriter B2B employer: Ocean Finance
Contact Detail:
Ocean Finance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Copywriter B2B
✨Tip Number 1
Familiarise yourself with Binq's mission and values. Understanding their focus on supporting SMEs will help you tailor your approach during interviews, showcasing how your writing can align with their goals.
✨Tip Number 2
Research the latest trends in the SME sector, particularly around funding and cost-saving strategies. Being able to discuss current issues and solutions will demonstrate your expertise and passion for helping small businesses.
✨Tip Number 3
Prepare examples of your previous work that highlight your ability to simplify complex topics. This will be crucial in showing how you can create engaging content that resonates with Binq's audience.
✨Tip Number 4
Network with professionals in the fintech and SME sectors. Engaging with industry peers can provide insights and connections that may give you an edge in the application process.
We think you need these skills to ace Copywriter B2B
Some tips for your application 🫡
Understand the Company Voice: Before you start writing your application, immerse yourself in Binq's tone and style. Read their blog posts and articles to get a feel for how they communicate with their audience. This will help you tailor your writing to match their friendly and supportive voice.
Showcase Relevant Experience: Highlight your experience as a B2B writer, especially if you've worked with SMEs or in fintech. Provide specific examples of content you've created that simplified complex topics, demonstrating your ability to make jargon understandable.
Emphasise Your Research Skills: Mention your ability to research SME trends and pain points. Include examples of how you've turned insights into high-performing content in the past, showcasing your proactive approach and understanding of what small business owners care about.
Optimise for SEO: Since the role involves optimising content for SEO, briefly outline your knowledge of keyword research and on-page SEO techniques in your application. This will show that you understand the importance of visibility and user intent in content creation.
How to prepare for a job interview at Ocean Finance
✨Showcase Your Writing Skills
Prepare a portfolio of your best B2B writing samples that demonstrate your ability to simplify complex topics. Highlight pieces that resonate with small and medium-sized businesses, as this will show your understanding of their needs.
✨Understand Binq's Tone of Voice
Familiarise yourself with Binq's brand voice—approachable, supportive, and straight to the point. During the interview, be ready to discuss how you can embody this tone in your writing and contribute to shaping it further.
✨Research SME Trends
Stay updated on the latest trends and pain points affecting SMEs. Be prepared to discuss these insights during your interview, showcasing your knowledge and how you can translate this into engaging content for Binq.
✨Demonstrate SEO Knowledge
Since optimising content for SEO is crucial, brush up on your keyword research and on-page SEO skills. Be ready to explain how you would apply these techniques to enhance Binq's online presence and attract more business owners.
